Ewan Cluckie Email & Phone Number

Chiang Mai, Thailand

Thailand

Bangkok Metropolitan Area, Thailand

Bangkok, Bangkok, Thailand

Director of Digital Marketing for Discova, Flight Centre Travel Group's Global Destination Management Division.Continuing my responsibilities heading up the marketing department for the Asia region of Discova, formerly known as Buffalo Tours, my role now encompasses the digital marketing for Discova globally.

Bangkok Metropolitan Area, Thailand

Heading up all marketing for Buffalo Tours. During this time we rebranded to Discova as we became Flight Centre Travel Group's Global Destination Management Division.

Chiang Mai, Thailand

Partnering with the Managing Director of Rove Travel, Holly Richter, I was involved in the conceptualisation of a second brand, Indigo White. Here, I was responsible for the development of the brand and the implementation of the backend technology stack to assist with the day-to-day business functions. I handled all of the domain management including the DNS management and security, the auditing and set-up of a payroll and accounting system along with the company email and server hosting infrastructure.I also took on the responsibility of managing our accounting and finance including employee payroll. As a lean start-up with less than 10 employees, I wore many hats - but this served to give me a wide-ranging breadth of experience in the overall management of a destination management company.

Thailand

Reporting to the Managing Director and Principal Investors, I led both the Marketing and Technology departments at Rove.• I directly oversaw the development of the Rove brand including naming the company, developing the visual identity of the brand and its tone of voice and also managing the design and development of the Rove website with a key focus on ensuring ease of navigation and high quality of user experience.• I was responsible for the Marketing and Technology budgets which included advertising spend, back-end software as well as in-house marketing staff and outsourced agencies for who I was the direct reporting line.• I managed the company PPC campaigns across Adwords and Social Media. Ensuring that we were ranking competitively for our target keywords and attracting valuable traffic.• I was also responsible for all analytical reporting of our digital presence, which saw strong and uninterrupted growth, month-on-month, during my entire term at the company.

Bangkok, Thailand

Reporting to the Director of Marketing, I led a number of projects across EXO's collection of brands and destinations. From campaign management and media production to rebranding and print materials, my role demanded a broad range of duties.Current responsibilities include:• Spearheading a complete overhaul of the company's marketing analytics strategy focusing on client personas, the customer journey and enhancing the overall customer experience at every touchpoint.• Project managing the company-wide adoption and implementation of marketing automation, lead generation and personalisation, further enhancing the customer experience.• Managing outsourced content writers and a social media marketing team to enhance the company's content marketing strategy, while overhauling existing content following the company's rebranding.• Other duties include managing email campaign strategy and execution, conferring on future website development plans and working on the development of a unified digital publishing strategy.http://www.exotravel.com

Various

My consultancy work involved managing a variety of projects across a wide range of industries - from health and fitness to fashion and retail and even architectural design.I consulted on brand strategy and enhancing revenue through the unified use of digital marketing channels, as well as harnessing the power of analytical intelligence and content development.I also consulted on SEO principles and utilising best practise techniques, and laying the foundational groundwork for a successful social media marketing strategy.During this time, I also gained the prestigious achievement of International Semi-Finalist in Google's Online Marketing Challenge for delivering outstanding results during a 30-day PPC campaign.

Swansea, United Kingdom

• Managed all areas of the restaurant on a day to day basis, whilst further developing skills in areas including leadership, marketing and customer service.• Nominated for the Swansea Life 'Restaurant of the Year Award'• Featured in The Guardians 'Top 10 budget eats'• Granted Trip Advisor 'Award of Excellence' and maintained 1st place ranking for restaurants in Swansea for 8 Consecutive months

Master Of Science (Msc), Marketing

Activities and Societies: Student Representative• Awarded University of Manchester's Distinguished Achievement Award. • Nominated.

Squared Online Certificate In Digital Marketing, Marketing

• Awarded a fully-funded Scholarship for exceptional graduates to take part in Squared Online, awarded through competitive application. •.

Ba (Hons), Business Management, 2.1

Activities and Societies: • Student Representative for three consecutive years 2007-2010 • Student Ambassador, Widening Access.• Awarded.