Ewan Mcintyre

Ewan Mcintyre Email and Phone Number

Chief of Research and VP Analyst, Gartner for Marketers at Gartner @ Gartner
stamford, connecticut, united states
Ewan Mcintyre's Location
Greater London, England, United Kingdom, United Kingdom
Ewan Mcintyre's Contact Details
About Ewan Mcintyre

I'm a VP Analyst and the Chief of Research for Gartner for Marketers. I lead the research strategy for the Gartner for Marketers' practice and I'm the lead analyst for Gartner's annual CMO Spend Survey.As a VP Analyst, I support the senior-most marketing leaders in large enterprises with insights and guidance on marketing strategy, marketing budgets, organization design, innovation and change & transformation. I've authored hundreds of pieces of research and have featured in various publications including the Wall Street Journal, the Harvard Business Review and the New York Times.I previously served as a Head of Digital Marketing at Philips. I have a background of building digital marketing capabilities and driving transformation in large B2B and B2C enterprises.

Ewan Mcintyre's Current Company Details
Gartner

Gartner

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Chief of Research and VP Analyst, Gartner for Marketers at Gartner
stamford, connecticut, united states
Website:
gartner.com
Employees:
18405
Ewan Mcintyre Work Experience Details
  • Gartner
    Chief Of Research And Vp Analyst, Gartner For Marketers
    Gartner Apr 2021 - Present
    United Kingdom
    Chief of Research and VP Analyst, Gartner for Marketers
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  • Gartner
    Vp Analyst, Gartner For Marketers
    Gartner Feb 2019 - Apr 2021
    London, United Kingdom
    Delivering strategic advice and research to CMOs and marketing leaders in global enterprises. I'm focused on how next-generation marketing organizations and leaders build strategic plans, organize their teams and allocate resources and budgets to deliver business results.
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  • Gartner
    Sr. Director, Analyst Gartner
    Gartner Jan 2016 - Feb 2019
    United Kingdom
    View
  • Gartner
    Research Director
    Gartner Jan 2016 - Jan 2019
    United Kingdom
    Delivering research and advice for marketing leaders in the area of digital marketing management.Advising marketers on best practices for building and managing and digitally-focused marketing team. Providing practical and thought leading research in the following areas: - Managing and measuring digital marketing- Building a digitally focused marketing organisation- Sourcing and managing digital marketing projects/programs - Working with IT and other C-Level peers to build a digital business.
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  • Philips
    Head Of Digital Marketing, Uk & Ireland
    Philips Nov 2013 - Dec 2015
    Guildford, United Kingdom
    Leading a cross sector digital marketers and online retail specialists, I am responsible for creating and driving the B2C and B2B digital strategy for Philips in in the UK and Ireland. Managing a significant budget and working with major agencies and colleagues from across the global Philips’ organisation, I deliver a highly focused strategy that drives value across the customer decision journey, from initial brand awareness through to post acquisition.
  • Philips Electronics Uk Limited
    Senior Online Marketing Manager
    Philips Electronics Uk Limited Feb 2012 - Dec 2013
    Guildford, United Kingdom
    Leading a team of digital marketers and online retail specialists, I am responsible for creating and driving the digital strategy for Philips’ Consumer Lifestyle Division in the UK. Managing a significant budget and working with major agencies and colleagues from across the global Philips’ organisation, I deliver a highly focused strategy that drives value across the customer decision journey, from initial brand awareness through to post acquisition.
  • Sage (Uk) Limited
    Digital Implementation Manager
    Sage (Uk) Limited Apr 2009 - Feb 2012
    The role of Digital Implementation Manager was a key strategic position within Sage (UK)’s Brand Marketing Division, delivering the digital vision and strategy.I worked collaboratively with senior managers, external agencies and experts to create a marketing-focussed digital experience that drives customer acquisition and retention. A major focus of my role was to deliver a programme of improvements to Sage (UK)’s digital presence, building the portfolio of websites from the ground up; putting the customer at the heart of the digital experience in order to drive brand awareness and advocacy.
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  • Sage Software
    Digital Marketing Manager
    Sage Software Jun 2005 - Apr 2009
    Managing a team of digital marketing and online retail professionals, I drafted and implemented the digital marketing strategy for Sage UK's Small Business Division. I managed a significant marketing and advertising budget, and delivered considerable growth in online interaction, revenue and market share via the Sage Online Store.
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  • Sage Uk Ltd
    Commercial Project Manager
    Sage Uk Ltd May 2004 - Jun 2005
    Working within Sage (UK) Limited’s Small Business Division, I managed a number of high-profile strategic projects including a collaboration with a major high street bank.

Ewan Mcintyre Skills

Digital Marketing Digital Strategy Online Marketing Strategy Sem Marketing B2b Marketing Strategy Email Marketing B2b Marketing Brand Awareness Product Marketing Ppc Web Analytics Management Multi Channel Marketing Crm Affiliate Marketing Online Advertising Team Management Customer Acquisition Marketing Communications Marketing Management Mobile Marketing Social Media Direct Marketing Campaign Management Google Analytics People Management Team Leadership Google Adwords Lead Generation Social Media Marketing Seo Digital Media E Commerce Budget Management Copywriting Project Planning Project Implementation Project Delivery Integrated Marketing Strategic Partnerships Omniture Web Project Management E Business Search Advertising Conversion Optimization Analytics Market Planning

Ewan Mcintyre Education Details

Frequently Asked Questions about Ewan Mcintyre

What company does Ewan Mcintyre work for?

Ewan Mcintyre works for Gartner

What is Ewan Mcintyre's role at the current company?

Ewan Mcintyre's current role is Chief of Research and VP Analyst, Gartner for Marketers at Gartner.

What is Ewan Mcintyre's email address?

Ewan Mcintyre's email address is ew****@****ips.com

What is Ewan Mcintyre's direct phone number?

Ewan Mcintyre's direct phone number is +184560*****

What schools did Ewan Mcintyre attend?

Ewan Mcintyre attended Chartered Institute Of Marketing, Northumbria University.

What are some of Ewan Mcintyre's interests?

Ewan Mcintyre has interest in Writing, Running, Discovering New Music, Cinema And Eating Out.

What skills is Ewan Mcintyre known for?

Ewan Mcintyre has skills like Digital Marketing, Digital Strategy, Online Marketing, Strategy, Sem, Marketing, B2b, Marketing Strategy, Email Marketing, B2b Marketing, Brand Awareness, Product Marketing.

Who are Ewan Mcintyre's colleagues?

Ewan Mcintyre's colleagues are Daniel Mejia, Donna Joseph-Hartley (Assoc Cipd), Amina Nait, Naveen Rajendran, Tarun Kumar, Michelle Clark, Ishmeet Singh Walia.

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