A new role to the business and executive leadership team, I was responsible for all elements of strategic and sustainable growth. Employed to develop and lead the agency’s strategy, implement new processes, enhance measurement and create a growth mindset.Responsibilities:• Executive leader and mentor within the business• Business development strategy and implementation• Growth and new business processes and procedures company wide• Winning new business in priority sectors, services and products• Mentoring the agency to win new business and grow client relationships• Creating and driving the value and growth of the pipeline• Representing the agency at events, and helping to grow brand profile, through building relationships with existing and potential clients• Tracking new markets and emerging trends and making recommendations for growth opportunities• Creating a culture of business development and developing the mindset for growth throughout the agencyAchievements:• Development and implementation of a new pipeline system and triage process to support new business • Implementation of the first ever agency CRM system• Development of a new agency brand and proposition • Development and implementation of new agency processes to ensure timely, effective and efficient delivery of new business• Created an agency partner programme with third party suppliers• Created templates for RFIs, tenders and framework responses including best practice answers• Created and implemented new credentials documents, one pagers, case studies and pack & sell products• Developed and initiated prospecting campaigns and x-sell initiatives• Implemented client growth mapping and first agency client listening programme• Build the agency’s first ever relationships with marketing intermediaries• Ran training on CRM, networking, new pipeline system, LinkedIn and growth mindset• Development of divisional targets, new business and client purchase matrix plans

Integral centralised role driving client development across the UNLIMITED Divisions (Marketing, Digital, Insight & Analytics and Communications). Leading all activities, providing strategic direction and support for client development and acquisition initiatives, both within the client base itself and into new areas within the UNLIMITED business. Responsible for strategic mapping of client growth opportunities; working with key decision makers and understanding brand challenges across the divisions and creating bespoke action plans to manage, maintain, improve, and grow.In this role I work closely with a wide range of stakeholders including client, planning and sales teams to help deliver individually tailored action plans, create cross sell opportunities, and deliver against targets and KPIs. I am responsible for creating initiatives, routines and behaviours that help systematize client growth and how it is recorded. Developing, championing, and executing internal connections programmes to attain established revenue goals.In collaboration with the UNLIMITED marketing team, I help to create and deliver informative and educational experiences for clients – new and existing – such that they are all aware of the breadth of services across the divisions.

Working across UNLIMITED agencies I was responsible for creating and driving the value and growth of the New Business pipeline. In this role I coordinated the strategic outreach and prospecting efforts both independently and with the group agency New Business Development representatives.I was responsible for creating the business development plans, alongside the agencies to drive sales and growth into the UNLIMITED businesses. Working with the team to forensically manage the pipeline, understand when key accounts are up for tender and develop a strategy and plan to approach these from a prospecting perspective within the overall business plan. I also held responsibility for leading new business pitches and writing RFIs where applicable, with the support of the wider team.

As the Business Development Director for Prophecy Unlimited and This Unlimited I am responsible for the acquisition of viable new business and growth of the client base, company revenue & retained contracts.I lead the day to day activities of the Business Development Team and support in the strategic growth of Prophecy Unlimited and This Unlimited. I help to create and build a pipeline of prospective clients and help to convert those prospects into profitable accounts for the business.I am responsible for the day-to-day management of the Business Development Team including managing and implementing the agency’s integrated marketing and new business strategy. The team drive forward exciting initiatives aimed at attracting new clients and turning existing clients into agency advocates. This includes:• Managing credential/tender submissions• Organising development events• Management of new business finance• Planning and management of all out-going communications• Development and activation of PR/Social campaigns• Managing media relationships

As the Business Development Director for EMO Unlimited and This Unlimited I am responsible for the acquisition of viable new business and growth of the client base, company revenue & retained contracts.I lead the day to day activities of the Business Development Team and support in the strategic growth of EMO Unlimited and This Unlimited. I help to create and build a pipeline of prospective clients and help to convert those prospects into profitable accounts for the business.I am responsible for the day-to-day management of the Business Development Team including managing and implementing the agency’s integrated marketing and new business strategy. The team drive forward exciting initiatives aimed at attracting new clients and turning existing clients into agency advocates. This includes:• Managing credential/tender submissions• Organising development events• Management of new business finance• Planning and management of all out-going communications• Development and activation of PR/Social campaigns• Managing media relationships

In this role I am responsible and accountable for a team of 8 people delivering a variety of marketing and experiential campaigns for a number of high profile clients. Working across two agencies and with a number of different clients, it is integral to my role as account director that I can manage multiple stakeholders both internally and externally and maintain great business relationships. I can often be in control of large-scale budgets of up to £500k for single campaigns & events and must competently manage the operations of the team and the experiential arm of the agency as part of my day-to-day role.With the head of department, I forecast account plans and I am responsible for improving processes to expand existing business and seek new contracts. I work across multiple channels and business sectors to ensure I’m always delivering the very best results for my clients and the agency.As I have progressed in this job I have been able to hone my skills as a well-rounded marketer and have worked on many different integrated campaigns. I have a very strong understanding of how to target a key audience to meet specific client requirements and ensure engagement with end consumers is delivered accurately, on message and achieves KPIs. I have learnt to remain clam under pressure, prioritise effectively and adapt quickly to any given situation.Key Clients: Bentley UK, Bentley EU, Bentley Motorsport, Vue Cinemas and Lexus

In this role I worked as an integral part of a number of account teams, working on large client accounts. I worked to pitch and win business with Bentley UK and nurture the account from its infancy through to where it stands today. Enabling the company to become a retained agency, which has expanded to include Bentley Europe and Bentley Motorsport. For the Bentley UK account it involved managing multiple events to create memorable brand experiences at such venues as Goodwood Festival of Speed and private VIP events with the Royals, VIPs and celebrities. In this role I was able to demonstrate my ability to manage projects and work independently as well as part of a wider team. Work with BMI Airlines, Tesco and the Department of Health helped me gain real insight into the operations and needs of large multi-national companies. This role has supported and developed the growth of my career tremendously. Key Clients: BMI Airlines, Tesco, Department of Health, Toyota, Lexus, Jaguar and Bentley UK

Account management responsibility for multiple high profile Department of Health campaigns across the UK focusing on stop smoking. The role involved working with multiple stakeholders from PCTs to doctors and central government agencies to face-to-face staffing. Lead data capture activity was essential to the campaign success and achieving national success of the project.I ran dealer support programmes for Toyota and Lexus that assisted me in my events learning but enabled quickly learn other avenues of marketing such as digital, PR and sales promotion.Key Clients: Department of Health, Toyota and Lexus

My first key role in marketing working as an integral part of a number of account teams, working on large client accounts such as Honda, Somerfield and Unite. Developed a number of important business skills and learnt a considerable amount about marketing and operations.