Marketing Strategy Design Marketing & Sales Funnels Lead generation campaignsClient's profiling & buyer personas Communications and marketing audits Efficient clients communicationProspectingInclusive communication and accessible services. User-centered, efficient digital marketing communication respecting accessibility standards.

Lectures: Marketing, Business Negotiations, UX Design, Product Development, IT in Marketing, Marketing Comunications, Building Product Value, Efficient Market & User Research

Responsible for the overall Marketing Communications activities in Central Eastern Europe and Russia, both operationally & direct marketing, in order to support customer needs & business growth. Handling responsibility for the successful deployment and execution of EMEAI defined strategic campaigns, promotions & programs in collaboration with key central EMEAI marcom constituents, regional lead & sales force. Defining, preparing and implementing the marketing plans for CEE including Russia in collaboration with key central EMEAI marcom constituents and regional sales leads. ·         Execution and animation of the European Channel Program for the region & its customers·         Adaptation & execution  of  EMEAI marcom campaigns in the local markets ·         Product launches, brand initiatives, public relations ·         Execution & implementation of all central & regional sales promotions and special offers ·         Adaptation & execution of internal & external sales tools·         Translation validation in local languages and adaptation in local language of key Client tools ·         Price list management & communication ·         Preparation & execution of communications packs to customers ·         Local budget management ·         Organization of trade shows, customer days, and other events as needed, safety seminars ·         Support key account & distributor actions plans ·         Support Global Brand Positioning and ensure successful brand awareness in the region·         Local online and web activities: new products market introduction, emailings, SEO·         Creation and translation of sales support tools:technical datasheets, value selling tools·         Direct support to distributors marketing needs·         Focus on vertical market approach: research and targeting

Responsible for development and successful deployment of marketing short and long-term objectives on demanded markets. Project management. Positioning. New product lauch. - direct support to local marketing and sales forces (Slovakia, Czech Republic, Hungary, Romania, Bulgaria)- direct marketing support to distributors: Bosnia, Serbia- export department support : Arabic countries and UK&I- brands: positioning, strategy, expansion - development of marketing plans dedicated to each market - goal: market share growth – activities planning and execution accordingly to market specifics- insights research- budget responsibility- promotional campaigns creation and execution (online and offline)- cooperation with external partners

Responisbility for marketing activities dedicated to instant and cereal products portfolio distributed in Central & Eastern Europe.Brands strategy development and execution: La Festa, Coffeeta, BRUMI, Mukates, VAN, Ekland. - market situation and trends monitoring- market opportunites research- CI research & analysis - data analysis - ACNielsen- brands development - launching new products to the market- packagings desing development - promotional campaigns – creation and execution - responsibility for BTL & ATL activities for resposible brands and countries- marketing and trade marketing cooperation with branches- marketing activities support for export unit : Middle East, Balcans, USA/ Canada & UKI- support for activities dedicated to Russian and Ukrainian markets

- departures control – Warsaw International Airport constant cooperation- Executive Club program: CEE, mostly Russia and Poland- direct Executive Club members contact maintenance in region of Central and Eastern Europe and Russia- airlines worldwide specialized program : Amadeus

• responsibility for solution delivery for Clients system critical situations ( System X (xSeries), system z (mainframe), BladeCenter, software for storage)• action plan creation • resolution team building• leading Clients negotiations • Client constant contact (banking, industrial, retail) and updating on problem resolution stadium• coordination of international team of engineers• cooperation with assigned RTL from technical laboratories centers: Mainz, Montpellier, London, Budapest, Raleigh• responsibility for timely problem solution - critical situation : up to 48h for a Crit SitOver 100 projects accomplished with success and stable, positive Client relationship with IBM from CEEMEA regionIBM Global Sales Operations Award: CEEMEA Transition Emerald Award IBM 2010

· organization of cultural events and contact with the mass media· II Festival Of Romanian Culture 23-30 of April 2009 Cracow· I Festival Of Romanian Culture 11-20 of April 2008 Cracow· International Conference Woman behind the Eastern Border 28-30 of March 2007 Cracow· Ukrainian Night - review of Ukrainian movies· International Conference John Paul II - The Apostle of Eastern Slavs 14-18 of May 2006 Cracow·Festival of Hucul Culture 7-10 of April 2006