Ewa Piechowiak Email & Phone Number

Wrocław, Pl

Wroclaw Metropolitan Area

Wrocław, Dolnośląskie, Poland

Marketing Strategy Design Marketing & Sales Funnels Lead generation campaignsClient's profiling & buyer personas Communications and marketing audits Efficient clients communicationProspectingInclusive communication and accessible services. User-centered, efficient digital marketing communication respecting accessibility standards.

Wrocław, Dolnośląskie, Poland

Wrocław, Dolnośląskie, Poland

Wrocław, Dolnośląskie, Poland

Wrocław, Woj. Dolnośląskie, Polska

Lectures: Marketing, Business Negotiations, UX Design, Product Development, IT in Marketing, Marketing Comunications, Building Product Value, Efficient Market & User Research

Wrocław, Dolnośląskie, Poland

Wroclaw, Lower Silesian District, Poland

Zielona Gora, Lubusz District, Poland

Kraków Area, Poland

Responsible for the overall Marketing Communications activities in Central Eastern Europe and Russia, both operationally & direct marketing, in order to support customer needs & business growth. Handling responsibility for the successful deployment and execution of EMEAI defined strategic campaigns, promotions & programs in collaboration with key central EMEAI marcom constituents, regional lead & sales force. Defining, preparing and implementing the marketing plans for CEE including Russia in collaboration with key central EMEAI marcom constituents and regional sales leads. · Execution and animation of the European Channel Program for the region & its customers· Adaptation & execution of EMEAI marcom campaigns in the local markets · Product launches, brand initiatives, public relations · Execution & implementation of all central & regional sales promotions and special offers · Adaptation & execution of internal & external sales tools· Translation validation in local languages and adaptation in local language of key Client tools · Price list management & communication · Preparation & execution of communications packs to customers · Local budget management · Organization of trade shows, customer days, and other events as needed, safety seminars · Support key account & distributor actions plans · Support Global Brand Positioning and ensure successful brand awareness in the region· Local online and web activities: new products market introduction, emailings, SEO· Creation and translation of sales support tools:technical datasheets, value selling tools· Direct support to distributors marketing needs· Focus on vertical market approach: research and targeting

Wadowice

Responsible for development and successful deployment of marketing short and long-term objectives on demanded markets. Project management. Positioning. New product lauch. - direct support to local marketing and sales forces (Slovakia, Czech Republic, Hungary, Romania, Bulgaria)- direct marketing support to distributors: Bosnia, Serbia- export department support : Arabic countries and UK&I- brands: positioning, strategy, expansion - development of marketing plans dedicated to each market - goal: market share growth – activities planning and execution accordingly to market specifics- insights research- budget responsibility- promotional campaigns creation and execution (online and offline)- cooperation with external partners

Wadowice, Poland

Responisbility for marketing activities dedicated to instant and cereal products portfolio distributed in Central & Eastern Europe.Brands strategy development and execution: La Festa, Coffeeta, BRUMI, Mukates, VAN, Ekland. - market situation and trends monitoring- market opportunites research- CI research & analysis - data analysis - ACNielsen- brands development - launching new products to the market- packagings desing development - promotional campaigns – creation and execution - responsibility for BTL & ATL activities for resposible brands and countries- marketing and trade marketing cooperation with branches- marketing activities support for export unit : Middle East, Balcans, USA/ Canada & UKI- support for activities dedicated to Russian and Ukrainian markets

Bratislava, Slovakia

- departures control – Warsaw International Airport constant cooperation- Executive Club program: CEE, mostly Russia and Poland- direct Executive Club members contact maintenance in region of Central and Eastern Europe and Russia- airlines worldwide specialized program : Amadeus

Bratislava, Slovakia

• responsibility for solution delivery for Clients system critical situations ( System X (xSeries), system z (mainframe), BladeCenter, software for storage)• action plan creation • resolution team building• leading Clients negotiations • Client constant contact (banking, industrial, retail) and updating on problem resolution stadium• coordination of international team of engineers• cooperation with assigned RTL from technical laboratories centers: Mainz, Montpellier, London, Budapest, Raleigh• responsibility for timely problem solution - critical situation : up to 48h for a Crit SitOver 100 projects accomplished with success and stable, positive Client relationship with IBM from CEEMEA regionIBM Global Sales Operations Award: CEEMEA Transition Emerald Award IBM 2010

Kraków Area, Poland

· organization of cultural events and contact with the mass media· II Festival Of Romanian Culture 23-30 of April 2009 Cracow· I Festival Of Romanian Culture 11-20 of April 2008 Cracow· International Conference Woman behind the Eastern Border 28-30 of March 2007 Cracow· Ukrainian Night - review of Ukrainian movies· International Conference John Paul II - The Apostle of Eastern Slavs 14-18 of May 2006 Cracow·Festival of Hucul Culture 7-10 of April 2006

Kraków Area, Poland

User Experience Design

Phd Candidate, Economy

European Mba-Type Management Studies

Activities and Societies: Cross-selling and Upselling winning strategies for marketing plan execution.

Master, Russian Studies

Activities and Societies: Licensed Guide of International Excursions / Tour Leader Competitive Intelligence in Russian Internet as a tool.