Eric Bingham Email & Phone Number

California, United States

San Jose, CA, US

San Jose, CA, US

• Finance leader of global marketing spend for Creative Cloud and Document Cloud, and dedicated partner for planning, execution, and assessment of marketing campaign budgets.
• Maximized marketing ROI through use of new standard investment frameworks that categorized spend for synthesis and inspection, supporting SVP trade-off decisions according to business goals.
• Built rolling planning process for requesting additional investment and identifying budget savings.

San Jose, CA, US

• Finance leader for Document Cloud, Adobe’s all-in-one document management and e-signature solution, capturing the market’s increased digitization and remote working needs.
• Drove topline planning, investment, and strategy for web growth initiatives across Acrobat, mobile, and e-signature products, while scaling performance of industry-leading product (Reader).
• Developed and implemented standard topline frameworks for effective and consistent review processes, increasing visibility and facilitating strategic, operational, and financial alignment.

San Jose, CA, US

• Sales finance leader for Enterprise attrition and ARR for the Experience Cloud, Adobe’s leading enterprise marketing suite (marketing, analytics, advertising, and commerce).
• Scaled reporting and accelerated data issue resolution during Magento and Marketo acquisitions via back-end database enhancements, standard operational workflows, and new dashboard oversight.
• Developed new rolling planning methodologies with retention analytics across products and geos.

San Jose, CA, US

• Finance leader for Advertising Cloud, the 3rd largest advertising software company in the world, and dedicated partner to the business GM and his executive staff.
• Pioneered first-ever Advertising operating model, uncovering innovative insights into sales efficiency KPIs, geo profitability, and multi-layered go-to-market resourcing model.
• Led multi-year business strategy transition from usage-based model to a SaaS-based business (and associated margins), while evolving the product functionality and scaling customer-facing functions.
• Oversaw multi-year financial system integration of Adobe’s TubeMogul acquisition ($0.5B).

San Jose, CA, US

• Finance leader for the Experience Cloud Emerging Business portfolio ($0.3B revenue) representing six business units (Email, Video, Artificial Intelligence, Social, Mobile, and Livefyre), and dedicated partner to the.
• Drove business investment and divestment strategies through creating sub-product P&L visibility, building multi-year profitability models, and partnering across functions for business dependencies.
• Negotiated $6M vendor contract through developing end-to-end business case for 3rd Party technology vendor; presented topline & headcount impact to leadership and won VP approval.
• Developed & implemented standardized FP&A processes across Experience Cloud, while publishing expense management playbooks and launching brown-bag series for Finance cross-team training.
• Executed finance & operations integration of Adobe’s Livefyre 2016 acquisition ($0.1B) through partnerships across Finance, Sales Operations, Legal, Procurement, and Accounting.

San Francisco, CA, US

• Finance leader for Livefyre, a marketing SaaS company powering live conversation and social media curation on the web. Reported to the CFO and acted as strategic advisor to the C-level staff.
• Built financial infrastructure including P&L, Cash Flow, and Balance Sheet, while also implementing accounting controls & procedures for revenue recognition, cap. software, and accounts receivable.
• Supported Livefyre acquisition as key member of four-person deal team with CEO, CFO, and COO, by presenting financials to Adobe leadership, supporting negotiations, and leading due diligence.
• Executed annual budgeting process and presented to Board of Directors for budget approvals.
• Deployed critical due diligence for $32M Series D round, paving new strategic partnerships with Adobe and Salesforce Ventures. Developed investor financial model and crafted fund-raising deck.
• Ran debt financing meetings with CEO & CFO, evaluated term sheets, and facilitated negotiations.

San Mateo, California, US

• FP&A leader for ICIX, the leading SaaS retail industry network for supply chain risk. Reported directly to the CFO and acted as financial and strategic advisor to CEO, COO, and CFO.
• Guided executives on newly implemented budgeting process. Created training materials for department leaders, communicated company strategy, and assessed resource requests.
• Presented financial forecasts and strategy to investors, resulting in a $26M Series C round.
• Overhauled Sales Operations reporting and compensation plans; interviewed sales leaders, created streamlined reporting tools, and automated complex commission calculations.
• Built revenue recognition financial models and created scalable processes for accounting close.

Fort Lauderdale, Florida, US

• FP&A leader for XOJET, a subscription-based private aviation company. Reported to VP Finance.
• Architected and built predictive forecast model leveraged to secure over $17M in investor funding and drive $100M+ of aircraft purchases, while incorporating new segment P&L’s and cash flows.
• Administered annual budgeting process; evaluated $200M in expenses across 20 departments.
• Structured workflows for Sales Operations, HR, and Accounting during 100% headcount growth.
• Published monthly executive commentary on quarterly opportunities, KPIs, and rolling forecasts.
• Conceived a customer-product matching tool, leveraged to renegotiate 50% of unprofitable deals.

Chicago, IL, US

• Consultant to diverse clients in resolving financial, accounting, and damage litigation issues.
• Led project teams to perform financial analyses and forecasts that drove $600M+ in damages.
• Forecasted product-line revenue, expenses, and cash flows for 10+ Fortune 500 companies.
• Directed client relationship with international technology firm to conduct a financial restatement.

San Jose, CA, US

Bs, Double Degree: Finance, Psychology

Education record