Ewe Leong Khoo

Ewe Leong Khoo Email and Phone Number

General Manager @ NONGFU SPRING CO.,LTD
Singapore
Ewe Leong Khoo's Location
Singapore, Singapore
Ewe Leong Khoo's Contact Details

Ewe Leong Khoo personal email

About Ewe Leong Khoo

Thriving strategist and growth leader with over 30 years of experience driving transformative change and innovation in the fast-paced consumer health, nutrition, and F&B industries. Renowned for turning stagnant businesses into growth powerhouses, achieving double-digit revenue increases and exceptional P&L results within two years.As a proven commercial leader, I have successfully developed and implemented winning strategies that have elevated market share and financial performance to new heights. My leadership is defined by fostering high-performing teams, building strong customer partnerships, and driving alignment across stakeholders and functions for seamless execution.Passionate about research-led innovation and strategic transformation, I’m committed to creating value that extends beyond business metrics, contributing positively to team culture and community impact

Ewe Leong Khoo's Current Company Details
NONGFU SPRING CO.,LTD

Nongfu Spring Co.,Ltd

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General Manager
Singapore
Ewe Leong Khoo Work Experience Details
  • Nongfu Spring Co.,Ltd
    General Manager
    Nongfu Spring Co.,Ltd
    Singapore
    View
  • Coca-Cola Beverages Singapore, Malaysia & Brunei
    Commercial Vice President
    Coca-Cola Beverages Singapore, Malaysia & Brunei 2023 - 2024
    Kuala Lumpur & Singapore, My
    Direct the Commercial team to drive topline and profitability growth through strategic sales initiatives across diverse modern and traditional channels. Formulate commercial strategies and lead execution that maximized performance.
    View
  • The Coca-Cola Company
    Vp Strategy And Planning Malaysia Singapore Brunei
    The Coca-Cola Company 2017 - 2023
    Atlanta, Ga, Us
    Led the development and execution of a comprehensive mid- and long-term organizational strategic direction, including resource and capability planning. Also led the strategic New Business Venture unit, fully accountable for its profitability and financial performance.Key achievements:• Led organization-wide growth transformation and change management, impacting over 1,200 associates. • Engineered premium segment growth under NBV unit with multiple launches of high-value products. Accelerated NBV growth from 10% to 15% of total business revenue.• Executed a rapid turnaround of a declining and deeply loss-making vending business in just 18 months, transforming it into a fast-growing, profitable, digitally-driven vending platform.
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  • The Coca-Cola Company
    Business Development Director Malaysia Singapore Brunei
    The Coca-Cola Company 2015 - 2017
    Atlanta, Ga, Us
    Spearheaded the development of a novel growth strategy for the CEO, leading the creation of a comprehensive enterprise structure to unlock opportunities across consumer, customer, channel, and product dimensions. Owned the process of identifying and evaluating high-potential growth opportunities.
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  • The Coca-Cola Company
    Strategic Planning Director Malaysia Singapore Brunei
    The Coca-Cola Company 2012 - 2014
    Atlanta, Ga, Us
    As the CEO's direct report, led the regional business and strategic planning function. Streamlined the product portfolio and business strategies to drive significant operational efficiency.
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  • Akzo Nobel Decorative Coatings
    Head Of Interior, Sea Pacific
    Akzo Nobel Decorative Coatings 2010 - 2011
    Amsterdam, Noord Holland, Nl
    Led the interior decorative paints business for SEA & Pacific (Euro 125 million). Responsible for regional marketing, strategic planning, new business initiatives, and innovation development to drive significant interior decorative product line growth.
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  • Fonterra
    Business Unit Manager Vietnam
    Fonterra 2008 - 2010
    Auckland, ., Nz
    Launched and led the maternal and pediatric nutrition business from the ground up, with full P&L ownership. Developed comprehensive growth strategy, including building a medical sales team, engaging key opinion leaders (KOLs), and implementing impactful healthcare professional (HCP) programs. Successfully executed the go-to-market strategy.
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  • Fonterra
    Global Brand Manager
    Fonterra 2005 - 2008
    Auckland, ., Nz
    Led the NZD 100 million+ Anmum brand, reporting to the Global Brand Director. Developed and implemented global brand strategies, ensuring consistent messaging across diverse markets. Spearheaded the creation of ethical HCP engagement programs that fostered strong relationships. Managed the new product pipeline, driving innovation and market expansion.
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  • Sig Combibloc
    Senior Regional Marketing Manager Asia (Bangkok)
    Sig Combibloc 2002 - 2005
    Neuhausen Am Rheinfall, Neuhausen Am Rheinfall, Ch
    Partnered with leading global beverage and food companies (reporting to the Department Head) to develop innovative product concepts, craft winning marketing strategies, and deliver impactful marketing solutions.
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  • Wyeth Nutritionals
    Group Product Manager Mal/Sin
    Wyeth Nutritionals 1998 - 2001
    Led the RM60 million+ pediatric nutrition P&L, driving brand marketing, ethical sales practices, and meticulous execution. Ensured efficient product distribution through a robust distributor network.
  • F&N Dairies
    Assistant Brand Manager
    F&N Dairies 1997 - 1998
  • Cadbury Schweppes
    Product Executive
    Cadbury Schweppes 1995 - 1997

Ewe Leong Khoo Skills

Fmcg Marketing Management Customer Insight Business Strategy Trade Marketing Marketing Marketing Research Sales Management Marketing Strategy Strategic Planning Brand Management Segmentation Brand Equity Brand Architecture Sales Operations Management Shopper Marketing Market Planning Strategy Business Development

Ewe Leong Khoo Education Details

  • University Of Canberra
    University Of Canberra
    Business
  • Edinburgh Business School, Heriot-Watt University
    Edinburgh Business School, Heriot-Watt University
    Business Research
  • University Of South Australia
    University Of South Australia
    International Business
  • National University Of Malaysia (Ukm)
    National University Of Malaysia (Ukm)
    Food Science And Management

Frequently Asked Questions about Ewe Leong Khoo

What company does Ewe Leong Khoo work for?

Ewe Leong Khoo works for Nongfu Spring Co.,ltd

What is Ewe Leong Khoo's role at the current company?

Ewe Leong Khoo's current role is General Manager.

What is Ewe Leong Khoo's email address?

Ewe Leong Khoo's email address is kh****@****hoo.com

What schools did Ewe Leong Khoo attend?

Ewe Leong Khoo attended University Of Canberra, Edinburgh Business School, Heriot-Watt University, University Of South Australia, National University Of Malaysia (Ukm).

What skills is Ewe Leong Khoo known for?

Ewe Leong Khoo has skills like Fmcg, Marketing Management, Customer Insight, Business Strategy, Trade Marketing, Marketing, Marketing Research, Sales Management, Marketing Strategy, Strategic Planning, Brand Management, Segmentation.

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