Evelyn Webb

Evelyn Webb Email and Phone Number

Retired
Evelyn Webb's Location
Walnut Creek, California, United States, United States
Evelyn Webb's Contact Details

Evelyn Webb personal email

n/a
About Evelyn Webb

Evelyn Webb is a Retired.

Evelyn Webb's Current Company Details

Retired
Evelyn Webb Work Experience Details
  • Thermo Fisher Scientific
    Sr. Digital Marketing & Content Specialist
    Thermo Fisher Scientific Nov 2013 - May 2022
    • Digital content editor, chromatography products • Led content migration to new websites for chromatography products twice in two years• Ensured SEO, brand voice, and customer focused product messaging• Managed seven writers and developed process for mass content development and upload• Worked closely with product line managers and corporate brand and web teams • Streamlined website taxonomy for better customer experience • Published content using Hybris content management and Adobe CQ5 web publishing tools• Developed processes and training for content submissions from product marketing• Provided editorial review for AnalyteGuru blog articles• Completed UCSF Extension Social Media Marketing certificate program • Enrolled in Content Marketing Institute content marketing certificate program
  • Thermo Fisher Scientific
    Customer Communications Marketing Specialist
    Thermo Fisher Scientific Nov 2010 - Nov 2013
    • Managed five customer-facing chromatography eNewsletters• Worked with eMarketing and brand to develop eNewsletter templates and processes• Analyzed metrics• Managed the internal sales and marketing eNewsletter• Interviewed customers and wrote case studies• Wrote for ChromSolutions blog• Edited and managed review and layout of marketing communications materials• Ensured clear customer-focused messaging
  • Ewebb Communications
    Principal
    Ewebb Communications Jul 2006 - Nov 2010
    ● Integrated marketing communications development and management ● Technical, marketing, public relations, and feature writing ● For life science companies and agencies
  • Applied Biosystems
    Marketing Communications Manager
    Applied Biosystems 1998 - 2006
    Waltham, Ma, Us
    • Led development of all AB high-level brochures and advertisements with multifunctional team of marketing, writers, and creative. • Wrote creative briefs, positioning statements, messaging, and copy or supervised copywriters. Ensured brand guidelines.• Managed website development from strategy, budget, design, site map, to content development, production, and subsequent eNewsletters. Analyzed Internet advertising and PR opportunities. Developed banner and text ads, landing pages, and keywords for SEO and PPC campaign.• Developed brand portfolio for corporate initiative. Portfolio complemented thought-leader visionary ads; included customer stories, application-level white papers, website, eNewsletters, and historical poster. Managed print media placement agency and its $2M budget for all company advertising.• Wrote and distributed press releases, developed press kits and editorial contacts in AB’s first public relations group to promote the company, products, and services. Developed media contacts list and coordinated press conferences and media interviews. Analyzed publications and websites for article placement, queried editors, wrote articles.• Managed eNewsletter for employees reporting on company and marketing activities. Developed and managed intranet employee communications during company reorganization. Member of editorial board and writing contributor of corporate employee newsletter. Member anniversary committee.
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  • Applied Biosystems
    Publications Manager
    Applied Biosystems 1988 - 1998
    Waltham, Ma, Us
    • 10-year editor of Biosystems Reporter company magazine for customers worldwide• Developed publication from a six-page newsletter into a successful, 30-page quarterly company magazine with a final global circulation of 90,000• Sales increased after each publication • Managed all phases of publication: developed objectives and processes; generated editorial; conducted editorial board meetings; developed and managed budget; wrote and assigned writing; managed layout, review, printing, and worldwide distribution; continually improved processes• Wrote feature articles, customer stories, product and technical reviews, research breakthroughs
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  • Applied Biosystems
    Technical Writer
    Applied Biosystems 1984 - 1989
    Waltham, Ma, Us
    Wrote instrument-reagent-software user manuals: e.g., protein sequencer, peptide synthesizer, DNA synthesizer, DNA extractor. First technical writer at AB: developed organization of user manual information and document system for delivery, storage, and updating.
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  • Applied Biosystems
    Chemist And Trainer
    Applied Biosystems 1982 - 1985
    Waltham, Ma, Us
    Performed testing and troubleshooting on the protein sequencer before shipment to the customer. Setup HPLC bench for amino acid analysis. Developed and delivered the first AB training course for customers, sales, and service, (2- and 4-day courses).
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Evelyn Webb Skills

Copywriting Newsletters Content Development Lifesciences Biotechnology Life Sciences Press Releases Marketing Genomics Integrated Marketing Advertising Internal Communications Seo Public Relations Marketing Communications Strategy Commercialization Management Immunology Marketing Strategy Molecular Biology Pharmaceutical Industry Product Launch Genetics Online Advertising Publications Market Research Dna Laboratory Microbiology Trade Shows Search Engine Optimization

Frequently Asked Questions about Evelyn Webb

What is Evelyn Webb's role at the current company?

Evelyn Webb's current role is Retired.

What is Evelyn Webb's email address?

Evelyn Webb's email address is ev****@****her.com

What is Evelyn Webb's direct phone number?

Evelyn Webb's direct phone number is +140848*****

What skills is Evelyn Webb known for?

Evelyn Webb has skills like Copywriting, Newsletters, Content Development, Lifesciences, Biotechnology, Life Sciences, Press Releases, Marketing, Genomics, Integrated Marketing, Advertising, Internal Communications.

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