Clients: HAYB Speciality Coffee - part time Head of Events, business planning, merch managementBillion Dollar Boy & Lipton Ice Tea Social Hub project lead for Poland & influencer marketing

As Head of Marketing and Head of Brand Marketing I led rebranding project and oversaw all aspects of brand, communication and trade marketing and lead a cross functional team of 8 exceptional marketing specialists that supported Coffeedesk’s ecommerce, b2c, b2b and cafés sales objective and grew our brand love with:- lifestyle, product images and videos for ecommerce and content marketing,- witty and sales driven social media,- engaging specialty coffee community,- transparent and converting influencer marketing,- credible PR coverage spanning from Vogue to Forbes,- educational, sales and SEO oriented blog articles,- memorable events that entertain and bring leads,- tailor made cross marketing, promotions and brand partnerships,- trade marketing budgets and maintaining great relationship with our key partners like Hario, Bialetti, teapigs, Fellow, Oatly, LaMarzocco, AeroPress,- communication to our investors.Achievements: Spearheaded a highly successful company rebranding in collaboration with a leading Polish branding agency. Secured a 59% increase in trade marketing budgets from our top brands in 2021 (YoY). Boosted social media followings by 30% on key platforms. Increased website traffic by 38% unique visitors and 26% unique blog views. Expanded influencer collaborations by 200% (paid & non-paid). Pioneered new content and advertising formats for Coffeedesk, including Warsaw metro placements and a partnership with Radio Kampus for an educational radio show and podcast.

As a trade marketing specialist I set up trade marketing tools and the offer aimed at our business partners.I managed trade marketing budgets and collaborations with our strategic partners , from international brands like Oatly, Hario, La Marzcocco, Bialetti, Fellow, AeroPress and Jura to local coffee roasters.Achievements: Commercialized marketing services at Coffeedesk, introduced tools and managed marketing campaigns that lead to obtaining and investing 59% y/y more trade marketing budgets.

B2B & B2C marketing, PR & sales.Account management & vendors relations.Localization of content, marketing strategy and operations.Achievements: Exceeded PR KPIs. Very well received launch event in Madrid.Non paid regular publications in mayor interior design and lifestyle press: AD, ELLE Décor, Interiores, Esquire, Hola & more.Yestersen is a Polish startup marketplace focusing on vintage furniture & home decoration.

Responsible for marketing of portfolio of lifestyle and apparel line and start-up phase of the first fashion brand created by Red Bull: creative 360° approach to development of brand across multiple platforms from online to own retail and brand partnerships for local and global market.BRAND DEVELOPMENTInitial marketing strategy and brand guidelines from target group, tone of voice, brand positioning, branding to packaging and POSPARTNERSHIPS AND INFLUENCERSCross marketing strategy and partnerships with global Red Bull marketing initiatives and Red Bull TV productions; bloggers, artists, athletes, music festivals, sport and dance events ex. Dakar Rally, Primavera Sound, the Great Escape, Red Bull BC One World Finals, Moto GPMANAGEMENTCreative and digital agency management (UK, Germany and Austria)Translations managementAnnual business planning and budget managementSeasonal product launch managementCAMPAIGN / DIGITAL MARKETING / INBOUND MARKETINGOnline Campaign managementEditorial content strategy and productionEarned, owned and paid media managementDigital media planningTeaser website and e-com platformSocial media marketingNewsletter marketingCONTENT CREATION AND LOCALIZATIONSeasonal and editorial content creation for Red Bull Collection and AlphaTauri, e-com and print: concept phase, on set supervision, image selection and deliveryLocalization of creative assetsTranslation of data into insights and actionable recommendationsRETAIL & EXPERIENTIALPOS and visual merchandising, scent and music brandingShowrooms, press days and pop up stores in 3 countries

As member of Editorial Team I was responsible for coordination of redbull.com global editorial content planning, ensuring smooth operations and optimal content distribution across 52 countries involving +200 content creators and editors worldwide. CONTENT LOCALIZATIONTRANSLATING DATA INTO INSIGHTS TRANSLATION PLANNING (DE, EN, SP, FR)CONTENT ACTIVATIONSTAKEHOLDER MANAGEMENTWORKFLOW DESINGGLOBAL ROLLOUTSWEBINARS

Creation, coordination and implementation of the UEFA EURO 2012 Official Observers Programme and VIP Cultural Programme in Poland and Ukraine. EVENT PLANNING AND EXECUTIONINFORMATION MANAGEMENTVIP SERVICES

Promotion and management of Mexican cultural events in Poland and supportive role to the Cultural Attaché. Translation Polish - Spanish.