Elizabeth Weaver Engel Email & Phone Number

I have more than 25 years of experience in association management. Although my primary focus has been in membership, marketing, and communications, my experience has been wide-ranging, including corporate sponsorship and fundraising, technology planning and implementation, social media and Internet strategy, budgeting, volunteer management, publications, and governance.Prior to launching Spark, I consulted in online campaigns and marketing and Internet and social media strategy for Beaconfire Consulting (now The Allegiance Group), and in a wide range of subject areas in association management in the not-for-profit consulting practice at RSM McGladrey, Inc. (now RSM US). I've also served in a variety of positions for associations, including director of member services and technology, director of marketing and sponsorship, vice president of marketing, and acting CEO.Engagements have included strategy consulting; research; recommendations reporting and presentations; campaign planning and execution; development of methodologies; staff, volunteer leader, member and prospect interviews; and project management for: marketing analysis and strategy, member surveys and analysis, recruitment and retention campaigns, marketing campaigns, Internet and social media strategy, fundraising campaigns, departmental analysis, organizational benchmarking, and staff development. I combine a focus on asking the right questions and finding and implementing unconventional solutions with a broad understanding of the association sphere. Throughout my career, I have excelled at increasing revenue, public presence, and member satisfaction while decreasing costs through a focus on the efficient and effective use of data, staff, and technology to serve organizational goals and constituents, and the public.Specialties: increasing revenue (membership, sales, donations, corporate support), engagement, public presence, and organizational impact; staff and volunteer development and coaching; writing; and public speaking.

Listed skills include Engagement, Association Management, Membership Recruitment, Membership Retention, and 37 others.