Erin Willoughby Email & Phone Number

Boise, Idaho, United States

Boise, Idaho, United States

Lead in-house digital buying team across brand and performance marketing efforts; Social, Display, Search, CTV/OTT, Audio, and more.Oversee and manage digital vendor relationships. This means evaluating new opportunities and staying informed on product and platform updates in the ever-changing digital ecosystem.

Boise, Idaho, United States

Planned & Executed paid media strategies for tier-three clients across Display, Social, Streaming, and more. Monitored campaign performance and spearheaded optimization efforts.

Planned and bought media start to finish for PBR, RidePass, and Martha Stewart's Kitchen across Search, Social, Display, YouTube, Digital OOH, and more.

Boise, Idaho

Managed end-to-end campaign operations for Northwest region clients, including ad creation, campaign build, optimization, and reporting.

Dallas, TX

Managed performance marketing campaigns for Minor League Baseball (MiLB) clients using DV360, Google AdWords, and Facebook Ads Manager. Also managed accurate deployment of conversion pixels across client websites.

Dallas, TX

Manage campaigns for clients in the Sports/Entertainment industry using Search, Display and Facebook. Optimize campaigns weekly to ensure goal KPI's are being met. Responsible for creating and implementing pixels for all clients using DCM, Google Tag Manager, and Oracle. Monitor pixels to ensure they are firing for the duration of the campaign.

Dallas/Fort Worth Area

Responsible for creating and implementing pixels for all clients. Built out PowerPoints for clients that included campaign performance and recommendations. Worked closely with CSM's on setting up campaigns in Display, Search and Facebook.