Responsible for 6 sub-pillars of the Marketing Operations Division: Campaign Operations, Automation, Analytics & Business Intelligence, Project Management, Budget, and Marketing Technology Management- Lead and coach multiple direct reports under marketing operations and email marketing. Developing skills and operational processes to create a collaborative environment, strategic foresight, and clear execution - Optimizing the marketing tech stack against leadership goals and marketing multi-million dollar budget, reducing tech debt through consolidation of tools, negotiating contract buyouts to bring on scalable tools to execute operational objectives without impacting current fiscal budget - Transforming inbound and outbound lead management, from complex multi-technology APIs to simplified processes, reducing sync errors, automation throttles, and increasing technology effectiveness to accurately report and manage leads- Integrating Marketo, from HubSpot and Pardot, during multiple acquisitions. Positioning Marketo to scale, delegating execution cross-functionally between MOPs and Digital and bringing on external resources to additionally provide unbiased operational guidance and support- Advocating and building processes for strong data hygiene across marketing technology stack and Salesforce CRM, as well as adhering to marketing privacy, compliance and security policies, including GDPR and CCPA

Facilitating strategic services across Campaign Management, Customer Experience, Integrated Marketing Strategy, Martech, Revenue Generation, and Growth Optimization for Fortune 100 clients- Leads a team of experts, managing the delivery of large, complex projects across various programs, using home grown and external frameworks, while collaborating with sponsors to manage scope and risk- Drives profitability and continued success by managing service quality and cost- Coaches multi-tier direct reports, broadening individual contributor and manager skills, developing career paths, and maintaining delivery excellence - Measures and communicates progress to leadership within committed time frames- Proactively support sales through innovative solutions and delivery excellence- Aligns technology with business strategy and goals along with recommendations for future state

Responsible for a deep understanding of data structures, performance optimization techniques, relational databases and decision management; defining and executing current and future analytic planning for cross-functional channels, market areas and marketing objectives; while creating the narrative for senior leadership and partnering with the Go To Market team for strategic alignment and operational execution.

Responsible for Global Marketing Technology, Operations and Data Governance – working with cross-functional stakeholders, defining, scoping and executing big-picture processes for Marketing Operations and managing a team to optimize marketing automation- Problem solved and created solutions for complex system integrations and enhancements, while optimizing top of funnel workflows to deliver a steady stream of qualified leads - Subject matter expert on full Martech stack, integration, optimization, processes, policy, guidance, and workflow- Enhance best-in-class marketing automation programs in Marketo and Pardot, driving revenue and brand awareness- Review existing marketing initiatives across the business, identifying and presenting areas to automate for increased efficiency and accurate reporting- Coached multiple direct reports including developing career paths and working collaboratively to exceed individual contributor goals for the Martech team as a whole. Responsible for team hiring, including working with external recruiting agencies to identify best-in-class candidates for open roles- Aligned with Sr Marketing Operations Director to create comprehensive funnel science and pipeline management reporting including trending and conversion rate insight- Multi-million-dollar budget management experience- Subject matter expert for marketing privacy, including GDPR and CCPA platform integration, optimization, processes, policy, guidance, and workflow

Developed and oversaw marketing strategy across digital, channel accounts, social, brand, content, thought leadership, and analytics to create a better user experience for internal and external stakeholders- Provided internal teams with proactive, detailed, and strategic recommendations for future marketing initiatives- Integrated new Marketing Platform, Pardot, while off-boarding Marketo, in a 28-day deadline. Training the marketing team, aligning the platform cross-functionally, and creating compliance approved content. 0% downtime, 100% successful- Researched, analyzed and managed current and future digital landscape, evaluating digital programs to increase ROI- Partnered with Vendor Fusion92 to re-brand and launch new website within 8 months- Collaborated with IT stakeholders to overcome gaps within Sitefinity digital web production site for automatic pushes from QA

Developed efficient processes and better user experience to manage and distribute product content- Managing Print On Demand software and Product Information Bulletins (PIB) tech stack- Utilizing Microsoft Excel, Access and SharePoint to create and distribute reporting- Managing vendor relations and quote requests

Delivered strategic solutions for HubSpot email automation, organic web ads and social ads - LinkedIn, Facebook and Twitter - for company client portfolio- Manage weekly and monthly reports, for organic and paid ads, analyzing data from LinkedIn, Facebook, HubSpot, and Twitter- Manage and create email content workflows in Hubspot- Collaborate with the Digital BrinQ team on Digital Marketing best practices, including website optimization, mobile (responsive), email, and campaign strategies

Collaborated with the Art Directors on marketing strategies and insights, and managed multi-million-dollar budgets and negotiating contracts with talent- Ensured large scale photo shoots are on time, talent is in accordance with leadership approval and on budget- Confidently handled high stress projects, coordinating moving parts up to the day before a shoot- Managed incoming invoices, estimates, and negotiating contracts with the talent- Researched and created Swipe boards, giving marketing strategies and insight to the Art Directors

Managed a team of six, SEO/UX Designer, AdWords/Business Analyst, Graphic Designer, Social Media Specialist, Marketing Email Campaign Specialist and a Marketing Coordinator, increasing conversion and revenue while updating existing website (through Accelerator and WebSphere) and building a new website for 2017- Increased conversion YOY by 72%, Previous period of 243% and held a 13% conversion rate- Grew revenue by 5% ($575,978.95) YOY, Previous Period of 28% ($2,318,906.82) and had $10,741,518.48 in revenue during the time employed- Updated 9 sold product spots and 3 banner spots weekly on our website- Created 4-6 email campaigns per week, distributing them among 900,000+ email subscribers through Zeta Vendor, averaging $21,000 per email- Worked with Vendor Leading Edge to streamline product uploads for Amazon and eBay, increasing SEO for product search- Was hired on with the intention to improve and create change with the JEGS website, however JEGS was not in a position to accept the changes at that time. I do have a reference from my direct report upon request

I advised the marketing team on the capabilities of CMS Tridion Platform and was responsible for updates and new production campaigns. - Managed, updated and maintained Nationwide.com and 57 other websites for Retirement division - Built new campaigns and rebranding projects through in house Platform, Tridion

Manage three retail sites, working on the backend eCommerce Platform with OMS system and managing relationships and projects with SI partners- From week 2 to week 12 solely responsible for the eCommerce division and maintaining three websites: Baggallini, Dearfoams, Foot Petals- A key contributor in the implementation and execution of a new web platform: Demandware- Manage eCommerce Customer Service Team, NOVO1 and Project Manager for SI partner Jagged Peak- Responsible for all updates, content uploads, HTML coding and execution on the web platform, Edge 6i - Collaborate with inventory, technical support, planning, creative and marketing teams to make sure the site is running smoothing and operating accordingly- Manage the eCommerce budget across three different brands: Dearfoams, Baggallini, Footpetal

Aligned with cross-functional global teams, eCommerce, CRM, Merchants, Marketing, and the International Team, coordinating product production on Canadian and UK La Senza's website- Developed, maintained and produced internet processes for current site and new site launch- Managed merchandise and product information for eCommerce site- Wrote and copy-edited 100+ products per week for La Senza's website

Worked with Operational and Co-Op Distribution Marketing Consultants, assisting with marketing analysis, event planning, digital marketing, creative design, and presentation development.- Brand Audited Nationwide's Marketing Collateral Inventory system - decreasing inventory by 40%, producing better user-ability for agents- Advised Distribution Marketing Team in inventory maintenance- Implemented new strategies to streamline the Marketing Creative Process

Worked with Product Managers, Supply Chain, Information Technology, Promotions, Finance, and Sales ensuring collateral and other communications reflect the message accurately.- Developed, maintained and produced marketing processes in web-based content management systems - Managed website content and product categories, using HTML and asp dotnet storefront - Managed monthly flyers, annual catalog, press releases, and other marketing communication- Implemented the marketing platform for National and Student Tech program, utilizing social media, print communication and the company website

Worked with Government, National and Student Accounts, processing order requests, maintaining accounts and invoicing. - Managed Government Accounts by running Business Intelligence (SQL) reports and analyzing the data- Key Leader in Operations, ran meetings and was point contact for Government and National Accounts - Improved Government and National Account processes by implementing a Sharepoint Tracking System

Prepared press kits, wrote marketing materials, and worked promotional events for numerous clients, including Partida Tequila, Natura Water, Nomination, Brave Spirits and Averna. - Met with Averna distributor to review products and discuss strategies to build name recognition and increase sales.- Wrote sales pitch to teen magazines to gain recognition of Nomination jewelry in back-to-school issues.- Created Excel master contact lists of all company employees for clients Partida, Natura, and Nomination.- Researched and analyzed competitor product lines and price points for clients.- Researched and analyzed target market groups to which clients could advertise products.