Vp, Data Science
Current-Created the methodology for iSpot's nationally representative synthetic "census as a panel" product that led to conditional acceptance by the Joint Industry Committee as a leading alternative currency for transactions.-Built the identity spine comprised of all US households that uses our existing panel of tens of millions of smart TVs, appended demographic information, and several national surveys, including the Census Bureau's American Community Survey.-Worked directly with several large clients to build a new demographic reach and frequency product for both broadcast TV and streaming based on the new representative panel.-Developed the methodology for converting the household panel to person-level metrics by leveraging in-front-of-the-screen propensity score data.-Spearheaded the analyses and background work to select and vet the vendors for third-party demographic data and the subsequent integration of that data from our Data Management Platform partners into our own data systems.-Developed the methodology for iSpot's person-level, cross-screen measurement product that directly led to a multi-year, multi-million dollar deal with NBCU, with NBCU placing iSpot as the top contender in the marketplace.-Developed the methodology to measure incremental reach for a walled-garden streaming service.-Built the infrastructure for a new Media Planning tool for our brands from scratch with the Data Science and Product teams. -Collaborated with members on the Data Science team on multiple iterations of our "lift" suite of products.
