Erica W. Email & Phone Number

California, United States

Ventura, Ca, Us

Built the digital experiences team from ground zero and strategically scaled Trade Desk's website footprint, SEO program, editorial franchise web experience and tech stack to meet the growing needs of a rapidly growing business.

San Francisco, Ca, Us

Assoc. Dir, Digital Program Management 2019-2021Led cross-functional teams through planning, digital exploration and relaunch of new brand on key digital marketing channels and touchpoints. Managed roadmaps, resourcing and budgeting across concurrent digital marketing programs. Integrated producer of Twitter’s award winning cultural insights report (2019 - https://marketing.twitter.com/en/culture-and-conversations#/wellbeing) and Twitter Flight School global advertiser training program v3.0 launch (2019).Senior Producer & Program Manager2017-2018Digital Producer & Scrum Master for several forward-thinking design/dev teams within Twitter's #Studio. Shaped the next iteration of the digital team vision and operations. PM & scrum master on the re-build and global re-launch of Twitter's user Help Center, privacy policy web portal relaunch, preferred partners portal and many other integrated marketing campaigns. Familiar with deployment on a variety of marketing platforms including Adobe AEM, Intellum, Eloqua, Twitter and React.js custom application build-outs.

San Francisco, California, Us

Program manager for creative GTM of new credit products. Responsible for development and rollout of marketing assets across all channels (digital, direct mail, in-store) for Cash Wise cash back credit card; account acquisition through retention. Worked closely with internal design studio, product team and external agencies. Supported seasonal/promotional campaigns and brand refreshes of existing (portfolio) credit products.

Provided clients strategic planning, traditional project management or agile team management for integrated marketing initiatives, web development, product launches and internal corporate programs.

Dallas, Tx, Us

Senior transaction and portfolio marketing manager for investment property brokerage team. Directed creative design team and market R&A underwriting processes required for successful GTM launch of hospitality property portfolios in the New York, Miami and Caribbean regions. Steered business development, bid and closing processes.

London, Gb

Marketing and client development for the US/Latin American M&A and Corporate Finance practice areas of largest global law firm. Reported to Americas region Director of Business Development.