Ed Mcfadden (He/Him) Email & Phone Number

Plymouth, Mn, Us

Architecting the transition as the Faith's Lodge brand grows into its complete mission. Strategic, tactical and executional planning and leadership.

North Sydney, Nsw, Au

North Sydney, Nsw, Au

Leading Decideware's Professional Services and Client Success teams to help our clients and their agencies better manage their relationships.

North Sydney, Nsw, Au

Agency Management Solutions for Marketing & Procurement.The Agency Lifecycle Platform™ features 5 class-leading tools to manage agency selections, scopes of work, briefs, agency production costs and agency evaluations.We make complex simple providing data insights to agency management decisions, eliminating waste and improving performance.Skilled resources dedicated to serving as an extension of your team.

Sought after by Fortune 100 companies to inspire and engage the ever-expanding network of partners needed to deliver great marketing campaigns. I take a strategic approach to assessing organizational needs and challenges, identifying internal strengths and augmenting with the right external partners to fuel more collaborative and productive team-driven relationships internally and externally.-Google: Partnered with marketing leadership to scale the Agency Management team from 2-12 people, extending capabilities and impact across decentralized NA and global businesses, saving $50MM. Established best practices, tailored agency strategies to individual businesses and improved agency relationships.-UnitedHealthcare: Developed a strategic approach to leverage the internal creative team in partnership with a consolidated agency roster across four vertical businesses. Implemented an agency management program to ensure clear communications, roles and responsibilities.-Other clients: T-Mobile, Medtronic, 3M.-Connected companies to the best agencies in the world, including Weiden & Kennedy, mono, 72andsunny, Mother, Deutsch, BBDO, Anomaly, BBH, AKQA, Razorfish, Pereira O’Dell, RGA, 360i, Fitch, Chute Gerdeman, Knock, Fame, Partners & Spade, David Stark Design, Siegal & Gale, Hill+Knowlton, Cohn & Wolfe, Marina Maher, Grupo Gallegos, Olson, Kaplow, FCB, We Are Social, and many more.

Minneapolis, Mn, Us

As Target strove to expand categories, markets and meet aspirational financial goals, I was empowered to establish an agency management approach centered on the significant in-house creative team while incorporating world-class external agencies to support a scaled marketing department. -Pioneered a new agency management approach for marketing’s full cross-channel agency roster from strategic recommendation to team implementation, resulting in more streamlined processes, more efficient use of external spend and stronger relationships with agency partners, driving more effective marketing.-Partnered with in-house creative leadership to evolve its role from delivering creative capabilities to driving the brand and leading brand communications in partnership with external agencies-Spearheaded a unique roster structure for Target Canada tailored to its lean organization.-Implemented best practices for agency management and creative development and held teams accountable to them.-Engaged in trade organization (ANA) to benchmark against industry, share best practices and influence legislative efforts.

-Advertising account leader overseeing teams of up to 30 people for Unilever Ice Cream, Interstate Bakeries Co. and Slim-Fast-Increased agency margin from 22-29% year-over-year.-Developed and implemented advertising programs that helped beat client’s sales goals, resulting in significant agency bonuses.-Launched 2004’s largest grocery introduction (CarbSmart ice cream $200M in retail sales) and IBC’s biggest new product launch in 2 decades ($100M Baker’s Inn super premium breads).-Relaunched and oversaw training program for account staff.

Minneapolis, Minnesota, Us

Agency account leader on various B2B and B2C clients including Thermo King, 3M, St. Paul Hotel and Grill and UCare. Won Best Team award.