Along with trying my hand at Aircraft sales now...Migrated the entire Company from a self-hosted network, email, and CRM hosting to cloud technologies through cost analysis, execution, and implementation.Promoted from Marketing Specialist to expand optimization and management efficiencies to Sales, Marketing, and Office Management.Managed basic IT operations including internal network server management, business/cloud phone system, as well as new employee setup, orientation, and training.Increased organic web traffic through SEO and A/B testing resulting in improved forms yield and higher quality lead generation.Redesigned company aesthetic and branding utilizing existing logos throughout print and online media.Overhauled company’s sales CRM (ACT!) to work efficiently and reduce user errors.Developed multiple SOPs to reduce user error and reduce workflows.

Increased organic web visits resulting in improved form yield, quality lead generation, and less PPC spend.Improved company branding and internet presence through vigorous SEO, Social, and Directory initiativesIncreased Facebook followers to 55K+ all via social campaigns, content management, and targeted advertising.Claimed and updated dozens of company directory listings, improving organic traffic.Regularly analyzed SEO algorithm updates and SERP results while implementing/optimizing whitehat on- and off-page SEO practices on existing media.Migrated the company's website to an SEO-optimized domain name while converting the ASP/SQL codebase to PHP/MySQL without losing traffic.Migrated the company's ASP CRM to PHP while improving User Interface, processes, and database management capabilities.Led and guided a team of diverse specialists in marketing, content, tech, admin, and social media. Streamlined internal marketing processes and created regular reports for all marketing activities. Organized marketing assets effectively.Managed IT operations, such as internal network server, phone system, security, purchasing, onboarding, and training new employees.

Designed and developed the company's logo, collateral, catalogs, stationery, and other print assets, since the company's launch (founding member).Designed and developed the company's interactive K-12 educational and Higher Education (lead gen) websites.Initiated and grew the company's Social accounts to record levels in the first 6 months.Designed and developed a proprietary website pop-up lead generation tool, which became the cornerstone of the company's successful lead gen efforts (averaging about 3K leads/month), utilizing A/B testing to consistently improve response rates.Edited and produced the company's bi-monthly educational newsletters while growing the subscription base from 50K to over 150K subscribers.Designed, produced, and developed promotional video ads featuring NBC, National Geographic, and History Channel educational videos, incorporating visuals and voiceovers.Consistently provided additional marketing, creative, and administrative services to all of HotChalk's executive management and stakeholders, including CRM, CMS, and Intranet administration, presentation development, sales tools, analytics and reporting, product support, and company events.

Temporary position after Agile Software's acquisition by Oracle.

Improved the company's search engine rankings by implementing SEO best practices and completing a full website redesign within the first year of hire.Redesigned and modernized the company's complete product literature and graphics library, tradeshow booth signage, and sales tools with high acclaim from executive management and sales teams. Worked with translation vendors and Agile offices worldwide to create international versions.Reinvented company's annual customer event logo and look, incorporating consistent branding and color schemes throughout the event’s deliverables, including on-site guide, website, signage, promotional items, videos, and partner kiosks – resulting in year-after-year growth in user and partner attendance. Assisted Event Manager in all aspects of Customer Annual Conference management.Seamlessly incorporated several Agile acquisitions of products and companies into the Agile family look and feel.

Position obtained as a result of the company's acquisition of Workgroup Technology Corporation. Survived company-wide layoff by proposing to management a new company logo, new product family branding, and re-strategized marketing programs for post-acquisition user base growth.

Responsible for the design, development, and implementation of new product logos and graphical elements, updating all product literature, signage, software UX elements, and sales tools.Effectively managed and coordinated tradeshow and online web events, including logistics, shipping, pre-and post-show summaries, lead follow-up, lead management activities, and yearly event ROI reports. Experienced user attendance growth each year.Reinvented and managed Workgroup’s annual customer conferences, including a logo redesign, graphical elements, online and print communications, website design, on-site guides and signage, user registrations, speaker management, and promotions.Completely redesigned the company's enterprise software UX, incorporating user interaction best practices and new iconography, streamlined layouts, and modernized graphical elements.

Helped the company with its IPO by creating new product literature, software UX, retail packaging, and promotional materials for a $1M product launch. Designed and executed Internet marketing programs for a new gaming product, managed a junior graphic designer and promoted the product through various channels.

Introduced, implemented, and managed a new digital printing and design department over the course of eight years. Managed and produced client jobs from initial design to final printed products. Tasks included design, typesetting, scanning, photo re-touching, pre-press preparation, proof generation, and final press checks.