Ellemence (elements) - essential principles or parts of a whole. Owner and primary consultant providing product management, project management, concept development, and business strategy services primarily for Health and Travel Technology firms. Major engagements include: • Product strategy for advanced fare management tools for a global leader in fare and fare-related data for the airline industry (ATPCO) including feasibility analysis, business case development and overall program management• IATA New Distribution Capability (NDC) standards development and Pilot programs in Dynamic Pricing in conjunction with global airline and distribution companies• Research and Development for API/Direct Connect Strategy and tools • Product concept development for Next Generation Storefront

Recruited to turnaround user experience and improve performance of online portals. Initial role was to establish and oversee new Business strategy, and expanded to include directing and driving all development, implementation and operations for e-Business as well as Sales and Marketing tools for improved performance.

Led product management, operations, and marketing for consumer travel packaging site operated as SaaS private-label application for major travel companies. Built and led international team in product management, customer support, account management, supplier relations, and technical operations.

Founding member and senior product leader of highly successful web-based travel packaging start-up. Led SDLC for overall product line, managed RFP process and vendor selection for launch, and managed daily operations. Established team to direct customer support, supplier connectivity, site co-location and hardware procurement.

Program Management of technology projects for e-commerce initiatives for Sales, Marketing, Reservations, Revenue Management, Cargo, and other departments. Organized and supervised team of project managers, product managers, business analysts, designers, and subject matter experts.