Ian Exall Email and Phone Number
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An accomplished business development professional with significant over 35 years’ experience of developing and implementing successful sales and marketing strategies within the building materials and products industry. I have a thorough understanding of the relationship between specifier, contractor, manufacturer, merchant or retailer, installer and consumer (or building occupier). Most of my career has been at a senior level within the business and given me the opportunity to lead sales and marketing teams, work with the businesses owners, directors and senior management as well as manage a wide variety of new product, channel and other commercial initiatives. I have excellent communication and presentation skills which I use in both internal and external environments such as motivating sales teams to follow sales plans, customer meetings and presentations as well as speaking at industry conferences. I am skilled at understanding technical issues, such as Building Regulations, and how they will affect a business, especially in terms of product benefits and market positioning.Specialties:Shape and build the sales and commercial strategy for the business.Identify commercial opportunities in new and emerging markets with both existing and new productsDevelop comprehensive strategic channel sales forecasts and associated tactical plansOptimise pricing to maximise profit whilst ensuring customer satisfactionMaintain a thorough understanding of the market, trends and commercial opportunitiesParticipate in the development of the wider business strategy.
Aim
View- Website:
- aimlimited.co.uk
- Employees:
- 6
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Commercial DirectorAim Jan 2021 - PresentCrawley, England, United KingdomResponsible for all aspects of strategy, functionality, personnel, and day to day management within sales, marketing and technical departments.
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TreasurerCimcig Jan 2016 - Aug 2021Stepped down from the Chair position in January but remain an officer of CIMCIG as Treasurer.CIMCIG works on behalf of members to raise the status of the marketing profession within the construction industry. It is the forum for members to share knowledge, skills, information and best practice. Marketing directors and other experienced marketers tell us they gain as much, if not more, from CIMCIG membership as newcomers.
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ChairmanCimcig Dec 2005 - Jan 2016Chairman of the CIMCIG organising Committee.CIMCIG works on behalf of members to raise the status of the marketing profession within the construction industry. It is the forum for members to share knowledge, skills, information and best practice. Marketing directors and other experienced marketers tell us they gain as much, if not more, from CIMCIG membership as newcomers.
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National Sales ManagerPolyfoam Xps Oct 2018 - Jan 2021HartlepoolFormerly Ravatherm UK Ltd, a change of ownership of the company required a change of company name to Polyfoam XPS ltd. Management team, company structure and purpose all remained as under Ravatherm UK. Head office in Hartlepool but a business that is dedicated to serving the UK extruded polystyrene Insulation market. -
National Sales ManagerRavatherm Uk Jan 2017 - Sep 2018A new company set up by the acquisition of Polyfoam XPS brand and assets from Knauf Insulation. Head office in Hartlepool but a business that will be dedicated to serving the extruded polystyrene Insulation market.
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Business Development Manager - PolyfoamKnauf Insulation Northern Europe Sep 2014 - Dec 2016A national role with specific responsibility of ensuring that the business achieves the targeted sales volumes and revenues for Polyfoam XPS. Working closely with commercial and operational management to develop and implement annual sales plans for the Polyfoam XPs product range. Support the national sales teams to achieve sales targeted and identify new business opportunities. -
Marketing ManagerAqualisa Products Limited Jan 2011 - Sep 2014A member of the senior management team responsible for the development and implementation of the marketing strategy encompassing brand development, new product development, product range management, sales support, marketing communications, e-commerce and installer training for Aqualisa group brands (Aqualisa and Gainsborough showers). -
Marketing Communications ManagerRockwool Limited Jan 2009 - Dec 2010Joined Rockwool on a temporary contract as the comunications manager. Took the roll of Marketing Comms manager in January 2010.Management of the company's marketing communications function and department. -
Head Of Marketing / Marketing DirectorH+H Uk Limited Oct 1996 - Nov 2008Borough Green, KentDevelopment and implementation of the company’s marketing strategy: • Corporate and product brand strategy.• New market identification and development of strategies to exploit the opportunities.• Communication strategies for key market sectors (private and social house building, home improvement, self build, commercial and industrial developments)• New product development through to product launch.• Member of the company’s Executive Management Committee. • Preparation of annual marketing plans within agreed budgets.• Extensive use of B2B marketing communications mix including on-line media, trade press advertising, exhibitions, CPD seminars, etc.• Proactive liaison with the industry’s press via PR agency and direct involvement with key titles.• Selection and management of all marketing agencies and suppliers.• Management of the company’s marketing department. • Represent the company on a number of trade bodies and industry associations.Left H+H as a result of redundancy brought about by an over exposure to new house building. -
Market ManagerRuberoid Building Products Apr 1994 - Oct 1996Development and implementation of the marketing strategy for the companies roofing business. Including identification of new market and product opportunities, preparation of marketing plans, marketing mix management, control of the marketing budget.
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Product ManagerPc Henderson 1992 - 1994Product management responsibilities for the sliding door gear and branded mirror wardrobe product groups.UK responsibilities included: implementation of the marketing plan, literature production, pricing, marketing management reporting, product development, establishment of an approved stockist scheme, promotions including point of sale merchandising for industrial and domestic markets.International responsibilities include: product range development, new product development, technical product support, sales and profit analysis.
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Product ManagerSgb Plc 1990 - 1992Product and marketing support to the Hire and Sales Division. Product development involvement including liaison with customers and manufacturing units.
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Branch / Area Sales ManagerStephens And Carter Limited 1988 - 1990Management a Hire and Sale branch (Scaffolding and Access Equipment). Achievement of sales targets within agreed budgets. Management of both national and local key accounts. Management and recruitment of external and internal sales personnel. Day to day running of the High Wycombe branch.
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Area Sales ManagerGkn Kwikform Jun 1986 - Aug 1988HammersmithSales representative covering the west end of London out to the M25 / Middlesex. Sales of scaffolding and light access equipment to construction sites, construction contractors, sub contractors, builders, merchants and scaffolding companies.
Ian Exall Skills
Frequently Asked Questions about Ian Exall
What company does Ian Exall work for?
Ian Exall works for Aim
What is Ian Exall's role at the current company?
Ian Exall's current role is Commercial Director at A I M Limited.
What is Ian Exall's email address?
Ian Exall's email address is je****@****urf.com
What is Ian Exall's direct phone number?
Ian Exall's direct phone number is ctps 01 959 5*****
What skills is Ian Exall known for?
Ian Exall has skills like Marketing Communications, Product Development, Market Research, Budgeting, Segmentation, Marketing Research, Marketing Strategy, B2b, Online Marketing, Event Management, Public Relations, Marketing Management.
Who are Ian Exall's colleagues?
Ian Exall's colleagues are Kevin Blake, Tia Jacques, Amit Maurya, Chris Dale, Luis Orlando, John Treacy, Edwin Josue.
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