Claire Baldwin Email and Phone Number
As a dedicated and results-driven executive, I bring solid expertise in spearheading global marketing strategies and operational excellence within the healthcare industry. Throughout my career, I have been adept at enhancing customer engagement and driving transformative initiatives that elevate patient care and organizational performance.My strengths lie in strategic marketing, digital enablement and patient solutions leveraging data analytics and healthcare system understanding, which have enabled me to orchestrate successful product launches and penetrate new markets effectively. I have a proven track record of integrating capability standards into talent acquisition processes, ensuring the consistent presence of high-caliber marketing professionals within teams.One of my key focuses has been championing change management initiatives centered around patient centricity and digital adoption. I thrive in complex organizational matrices, where I leverage my expertise to drive meaningful change and foster a culture of innovation.I excel at developing strategic frameworks that enhance customer experience and deliver personalized engagement. My innovative approach to digital enablement and talent development has been instrumental in driving organizational growth and staying ahead in a rapidly evolving industry landscape.My deep understanding of industry trends, regulatory compliance, and emerging technologies allows me to drive innovation and maintain a competitive advantage in marketing efforts. I am passionate about leveraging these insights to drive impactful results and contribute to the success of dynamic healthcare organizations.Let's connect and explore opportunities to collaborate on driving forward healthcare transformation and delivering exceptional value to patients and stakeholders alike
Viatris
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Head Of Marketing InnovationViatris Sep 2024 - PresentPittsburgh, Pennsylvania, Us
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Senior Director Marketing, Digital & Patient ExcellenceAstrazeneca Apr 2022 - Sep 2024Cambridge, Cambridgeshire, GbHere, I lead development and implementation of cross-channel marketing capabilities and frameworks aimed at enhancing Customer Excellence. My role entails managing both global and local strategic and operational planning initiatives, ensuring they align seamlessly with organizational objectives. I develop global-local capabilities that optimize health outcomes and foster personalized customer engagement through Omnichannel strategies.One of my key contributions has been devising and executing capability standards for marketers, which have been integrated into talent development and acquisition strategies. I've also played a pivotal role in monitoring and driving change management initiatives focused on patient-centricity and digital enablement. Some notable achievements during my tenure include simplifying and refining the BioPharma Strategic planning process, greatly enhancing alignment with key business operations. I've also introduced behavior design methodologies to elevate marketing strategies and tactics, thereby impacting both promotional activities and R&D efforts positively.Initiating the Future-proof Customer Experience agenda has been another significant milestone, with a focus on Digital Enablement, Healthcare System transformation, and Behaviour Design. These efforts have resulted in substantial improvements, including the development of innovative strategic and operational plans for across launch and in-market brands in Biopharmaceuticals.Moreover, I've developed disease experience maps that have proven invaluable in facilitating R&D and in-market asset teams in identifying target product profiles. -
Global Marketing Excellence And Patient Centricity Senior Director, Global Commercial ExcellenceAstrazeneca Mar 2018 - Sep 2024Cambridge, Cambridgeshire, GbTransform Marketing and patient centricity capabilities
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Eu Liaison - Global Patient SolutionsTeva Pharmaceuticals Mar 2017 - Feb 2018In this role, I led team of PSP country managers to develop and implement a strategic vision for global and local patient solutions. This involved overseeing operations at both Regional and Country levels to ensure consistent practices and standardized reporting across the board. Through effective leadership, I fostered alignment between Global teams and EU counterparts, collaborating with various departments such as IT, Marketing, Market Access, Medical, Communications, Customer Solutions, Compliance, Data Privacy, and Legal to identify areas of mutual benefit and streamline processes. Additionally, I supervised the selection, contracting, and monitored KPIs for third-party service providers to ensure optimal performance and outcomes.One of the key achievements during this role was the redesign of pathways and management of home injections, which resulted in significant cost savings for the NHS. This initiative not only demonstrated cost-effectiveness but also enhanced patient support and streamlined processes for multidisciplinary teams.Furthermore, I played a pivotal role in steering GPS alignment with long-range strategic planning, conducting strategic analysis that led to improvements in procedures and operational efficiency. This involved collaborating closely with cross-functional teams to identify opportunities for enhancement and implementing solutions that positively impacted the organization's overall performance.Additionally, I spearheaded the creation of a team of Patient Solutions experts across the EMEA region, focusing on implementing behavioral, device, and diagnostic solutions. This initiative significantly contributed to enhancing patient outcomes and fostering innovation within the organization.
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Director Of Operations, Patient Solutions, EuropeTeva Pharmaceuticals Apr 2015 - Feb 2018Built and led a team of PSP Country Managers in the strategic direction and implementation of Global and Local Patient Solutions in Europe designed to improve health outcomes and experiences for patients taking Tevas medicines• Leadership of the Patient Support Programmes and teams in designated EU countries• Led the deployment , scale up and monitoring of multiple coordinated Patient Support Programmes across multiple geographies• Oversight and management of Operations at Regional and Country level to ensure consistent operational practices and reporting • Responsibility for country Programme input into Development team through to adaptation for local country needs to implementation and ongoing KPI monitoring of Programme deployment for CNS and Respiratory therapy areas• Strategic analysis of Regional and Country projects to improve procedures and operational efficiency• Lead AOP PSP processes for the Region and Country in close consultation with therapy leads at Global and EU level• Coach and develop Country Managers to implement the strategic plan and launch Programmes• Close collaboration with Regional and Country stakeholders including EU and Global therapy leads, General Managers, BU Senior Directors, Medical, Legal, Pharmacovigilance, Compliance, IT, and brand teams to ensure Regional and Country alignment• Support and drive third party service provider selection, contracting and KPI monitoring
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Brand Services ManagerTeva Pharmaceuticals Nov 2012 - Apr 2015Strategic development and line management of Multiple Sclerosis Liaison Nurse teams and UK patient support programmes
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Multiple Marketing PositionsGlaxosmithkline Jan 2005 - Nov 2012Brentford, Middlesex, GbIn my role, I leveraged strategic insights and market knowledge, I executed strategic marketing responsibilities for a portfolio of brands and individual brands throughout their entire life cycle, including service brands, to maximize their impact and market reach.Additionally, I managed Profit and Loss (P&L) responsibilities, overseeing budgetary allocations and financial performance to ensure alignment with organizational goals. A key aspect of my role was developing and nurturing strategic relationships with Key Opinion Leaders (KOLs) to support brand objectives and business growth.One of my notable achievements was leading one of the top three most successful launches in the UK Pharma industry across all disease areas within a five-year timeframe. This success was a result of strategic planning, effective execution, and cross-functional collaboration to drive brand visibility and market penetration.Furthermore, I successfully overturned negative guidelines, advocating for the inclusion of best practices in Department of Health UK policy. This achievement demonstrated my commitment to promoting industry standards and best practices for improved patient care and outcomes.Additional Experience:Sales Training Officer/Field Trainer, SKBMedical Representative, GD Searle
Claire Baldwin Education Details
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Oxford Brookes UniversityBusiness Studies -
Croesyceiliog ComprehensiveA Levels
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Pontypool Girls GrammarO Levels
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Cim | The Chartered Institute Of MarketingDiploma
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Market Research Society
Frequently Asked Questions about Claire Baldwin
What company does Claire Baldwin work for?
Claire Baldwin works for Viatris
What is Claire Baldwin's role at the current company?
Claire Baldwin's current role is Global Marketing Leader | Operational Excellence | Healthcare Transformation | Customer Engagement | Brand Management | Digital Adoption | Talent Development | Innovation Advocate.
What schools did Claire Baldwin attend?
Claire Baldwin attended Oxford Brookes University, Croesyceiliog Comprehensive, Pontypool Girls Grammar, Cim | The Chartered Institute Of Marketing, Market Research Society.
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