As Director of Business Development and Marketing at Vanguard Legal Group, I oversee marketing initiatives, strategic planning, and business growth efforts. This includes leading our sales team, ensuring alignment with the firm's objectives to increase revenue and market share.

As the Owner of GlassHouse Enterprise, I led a marketing firm specializing in tailored solutions for nonprofits and SMBs. I developed and executed strategic initiatives that enhanced visibility and business success.

Established and led Urban Corps’ first-ever marketing department, positioning the organization as a vital resource for young adults facing challenges like homelessness, educational gaps, and limited career opportunities. Spearheaded strategic initiatives that amplified the organization’s mission and drove tangible results, including a 700+ applicant increase through targeted marketing efforts.

Led cross-functional strategic initiatives, delivering high-impact marketing campaigns, go-to-market strategies, and data-driven research reports that enhanced organizational effectiveness and client success. Played a pivotal role in securing and executing RFPs, driving innovation, and building market positioning for global brands.Key Achievements:- Managed marketing campaigns for top-tier clients, including Duracell, Colgate, and Johnson & Johnson.- Developed and executed e-commerce strategies for brands like Boomchickapop, Obagi, and Materne.- Launched new brands, including Java House Cold Brew and Pomona Organic Juices.- Repositioned established brands, such as Splenda for Foodservice, through strategic market insights.- Audited and optimized A+ Content and managed Amazon Marketing Services (AMS) campaigns.- Published market research reports, analyzing trends like Amazon’s exclusive offerings strategy, battery usage in professional sectors, and CPG sales in U.S. convenience stores.Core Responsibilities:- Business & Marketing Strategy Development- Account & Project Management- Market Research & Data Analysis- E-commerce & AMS Optimization- Budget Management & RFP Responses- Multi-channel Marketing (Search, Social, SEO, Email, Print, Events)With a focus on strategic innovation and data-driven decision-making, I helped brands thrive in competitive markets.

Specialized in gathering and analyzing market data to uncover actionable insights and emerging trends. Delivered impactful reports and presentations to stakeholders, supporting strategic decision-making across various industries.Key Contributions:- Conducted SWOT analyses to identify growth opportunities and risks for client products and services.- Developed and presented comprehensive reports on global markets, industry trends, and company performance.- Analyzed quarterly earnings for 30+ retailers and manufacturers, providing strategic recommendations.- Authored custom, data-driven research reports to meet client needs.By translating complex data into strategic insights, I enabled clients to make informed, high-impact decisions.