Advise and consult on digital paid media and analytics

- Spearhead digital transformation initiatives, consulting with CEOs, Head Surgeons, and marketing executives on integrating solutions across marketing channels.- Develop and implement data-centric, AI-driven marketing analytics and decision-making processes, optimizing performance and overarching business goals for clients.- Manage digital marketing budgets of up to $200,000/mo across multiple channels, ensuring optimal resource allocation and maximum ROI.- Lead cross-functional teams in designing and deploying AI-enhanced applications for content optimization, customer engagement, and predictive analytics.- Oversee comprehensive digital marketing strategies across PPC, SPPC, SEM, SEO, SMM, and Content, identifying synergies and cohesion with traditional/legacy media channels.- Cultivate strong C-level relationships through a hybrid consulting and coaching approach, enabling executives to understand key trends and make high-level decisions aligned with business goals.

- Leverage passion and coaching experience in collegiate sports to deliver a SaaS productivity application for the NCAA. - Responsible for product development, feature prioritization & tasks needed to launch MVP and future iterations.- Establish and lead ongoing UX research capabilities, contributing directly when needed.- Lead feature prioritization including the collaboration of sprint plans, epics and user stories.- Deliver annual forecasting and provide updates on incremental opportunities to Investor Group.

- Designed and implemented an AI-enhanced analytics framework, enabling data-informed decision-making at the C-suite level and aligning marketing strategies with overarching business goals.- Led data-driven analysis of digital marketing channels (Content | SEO | SEM | SMM), leveraging AI tools to identify high-impact opportunities for optimization and growth.- Pioneered the integration of software and technology tools in marketing strategies, resulting in increased content production efficiency and higher engagement rates across digital platforms.- Cultivated strong relationships with C-level executives through a hybrid consulting and coaching approach, translating complex data insights into actionable strategies aligned with business objectives.- Managed diverse client accounts with ad spends ranging from $500/mo to $150,000/mo, implementing data driven SEO and SEM strategies to improve search rankings and reduce customer acquisition costs.- Orchestrated omnichannel marketing campaigns, seamlessly integrating digital strategies with offline channels (OOH, TV, Print, Radio) to maximize overall campaign effectiveness and ROI.

- Coordinate with procurement managers and suppliers and document logistical details and deliverables.- Build strong, long-lasting relationships with potential and existing customers & suppliers to ensure open communication and deliver a rewarding experience by creating a positive connection. (i.e. Disney, Lionsgate, California State Universities)- Troubleshoot issues and address questions relating to the account.

- Prepare the team for competition by analyzing the most influential statistics on win/loss performance by contributing strategies, providing technical skill instruction, & aiding in daily preparation of organized and effective training sessions year round. - Lead & manage the teams’ RTP metric analysis which combined both qualitative and quantitative data to optimize performance and training effectiveness. -Provide leadership & instruction in personal and athletic development of student-athletes, including overall team management in areas such as leadership development, academic, and personal matters when appropriate. - Work with C-level executives for event logistics, fundraising, and revenue generating opportunities.- Manage 6-figure operating budget.- Lead & manage the teams’ RTP metric analysis which combined both qualitative and quantitative data to optimize performance and training effectiveness.- Identify and recruit top student-athletes to compete at the University within the context of applicable NCAA regulations, University admission expectations, and the team culture established by our program.- Recruited back to back Top 30 nationally ranked classes (No. 23 in 2019 | No. 30 in 2020). Highest ranking in program history.- Manage and lead national marketing strategy for training camps & clinics on & off site (staffing, payroll, & daily instructional design) designed for 100 - 200 attendees.

Volleyball training, coaching and consulting.

Associate Head Coach of USAV Women's Collegiate National Team

Managed Video and Statistical data for the team via DataVolleyWorked with both Outsides Attackers & Defensive Specialists/Liberos

Assistant Coach A2 USA Women’s National Team winning a Silver Medal at Nationals in Dallas, TXCoach & Evaluator USAV HP Girls Volleyball