Mark Silber Email and Phone Number
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Do you know what birds are? Successful dinosaurs. Sidestepped the asteroid, outwitted the mammals, sprouted feathers, took to the sky. Adapted and thrived. T. Rex is a dusty museum exhibit pathetically frightening schoolchildren. Meanwhile, birds are soaring overhead, gliding on the breeze, crapping on your windshield. In evolutionary terms, there is a word for birds: Winners.I mention this because in business, it is common to refer to someone who has been around for a while as a dinosaur. And I've been around: When I started in advertising, media meant print, radio and broadcast television. Then in 1994 the Internet popped up and I leapt into the digital abyss. Around 2010, when mobile had reached the immaturity level of the early web, I leapt again. And if tomorrow advertising means wearables, in-car, drones, nanobots or the Internet-of-things, it doesn't matter. I’m ready. Because everything I’ve ever learned about branding, marketing, communications and copywriting – about having, selling and executing great brand-building ideas, regardless of platform, channel or medium – is not only relevant, it’s evolutionarily advantageous.You see, eventually, everyone becomes a dinosaur. The question is which kind of dinosaur will you be?
Vshift
View- Website:
- vshift.com
- Employees:
- 33
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Managing Director, Content And Head WriterVshiftNew York, Ny, Us
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Managing Director, Content / Head WriterVshift Dec 2016 - PresentNew York, Ny, UsClients include LSEG/FTSE Russell, ProShares, Freddie Mac, BJC HealthCare
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Copywriter, Creative Director, Branding, Marketing, Digital, MobileSilber Nyc Jul 2014 - PresentI work as a copywriter, creative director, branding/marketing consultant and executive washroom attendant for clients as well as agencies. Some of the good folks who have made the questionable decision to work with me:*Adelphic (mobile/ad tech)*Amazon Video*COLLINS (branding and design agency)*Combined Insurance*CSP Financial Advisory*Gold Bull Security*Guinea Bissau Economic Development Council*Kanda Software (apps, mobile and digital products, ehealth specialists)*Nahai Insurance*Phluant (mobile/ad tech)*Phoenix Systems (automotive)*Point Pickup (last mile delivery service)*Practice Unite*Prudential*Uniphy Health*Weitz & Luxenberg *Wingman Advertising*Yorkville Youth Athletic Association (nonprofit youth organization)*Zodiac Metrics*Seed-stage startup in UHNW healthcare*Seed-stage startup in nonprofit/charitable giving*Seed-stage startup in arts sector*Admissions essay consulting - college and MBA applicantsHey - how come I'm not working with you? -
Executive Strategy/Cx/Content And Creative ConsultantVerizon Wireless (Acta Consulting) May 2015 - Feb 2016Deliver business innovation strategies across multiple engagements with ISO (Internet Sales Organization). Provide customer experience strategy, content strategy, content marketing, concept development, copywriting and creative management (internal resources and external digital agencies including R/GA, Rauxa, Pace Communications) for VZW Smarthome (Internet of Things/IoT) , AppFinder (smartphone/tablet app recommendation tool), OEM brand showcases.
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Executive Creative Director + Chief Brand StrategistJoule (The Wpp Mobile Agency) Jun 2010 - Jun 2014London, GbI was ECD for the mobile agency that delivered mobile marketing strategy, creative and technology solutions for Fortune 500 clients including AT&T, BCD Travel, Campbell’s Soup Company, Colgate-Palmolive, Condé Nast, Dell Computer, Kimberly Clark, Marriott, Microsoft, Paramount Pictures, SAP and Unilever. We did iPhone and Android app development, mobile web, mobile rich media and SMS campaigns.A few highlights:*Created the Campbell's Kitchen app that provides meal inspiration, recipes and shopping list functionality (spoiler alert: every recipe calls for a can of tomato soup)*Created the iGo Potty toilet training app for Huggies Pull-Ups (Kimberly-Clark) which, as of 6/2014 had recorded more than 4 million successful potties. See demo here: http://youtu.be/lvbHrlZ9pwQ*Created the Demon Summoner app for Paranormal Activity 3. See demo here: http://youtu.be/dIm2uAqcl8M*Created iAds for Unilever brands Becel, Clear, Knorr, Lynx, TRESemme and Vaseline*Created mobile rich media advertising for Dell Computer, Marriott, Microsoft and many Paramount Pictures releasesWatch me saying all kinds of smart stuff at industry conferences: http://youtu.be/fxuqNm-zRqchttp://youtu.be/ZroE3XI_t_c (actually, don't watch this one; I look fat)Read the letter that could have gotten me fired but instead turned Sir Martin Sorrell into my pen pal: http://www.businessinsider.com/not-so-loud-sir-martin-the-creative-people-can-hear-you-2013-5 -
Copywriter+Creative DirectorSilberware Communications 2002 - Jun 2010Silberware was an integrated communications consultancy providing advertising, design and web marketing services.Clients:Ameriquest, Avaya, Avenue Capital, First Albany, Google, Heartland Robotics, Impaqt Search Marketing, Merrill-Lynch, Microsoft/ADP Small Business Accounting, Nescafe, Gov. Paterson (PatersonForNY), Powerbar, Range Online Media, Salon.com, Shea Homes, Water.com, Weitz & Luxenberg, WNG Advertising, Yaya Media and precisely 113 others.Agencies: Joule Mobile, Red Door Interactive, The Strype Agency, V-Shift
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Freelance Copywriter And Digital StrategistArticulate 2005 - 2009New York, UsClients: Conde Nast (Portfolio Magazine, Glamour Magazine, Lucky Magazine), Dr. Copeland Skin Care. -
Co-Founder/Cmo/CcoPrimordial 2000 - 2002Saint Paul, Mn, UsPrimordial developed the first Web services management software. I was responsible for company direction and business objectives, marketing and communications strategy and execution, and marketing budget. Accomplishments: *Raised $5 million Series A investment from Pequot Capital Management.*Grew company organically from 3 to 30 professionals in 3 months.*Established industry leadership position for WSBANG, the original Web services management platform.Clients: Avis Rent-A-Car, CareGuide, KLOCwork, Lumenati, Mirror Image Internet, Performaworks and WRC Media. -
Executive Creative DirectorUsweb/Cks 1998 - 2000USWeb/CKS provided integrated strategy, technology and creative services until it changed its name to marchFIRST and imploded under the weight of its own insanity. I was responsible for managing activities and professional development of 60-person creative department (art directors, designers, writers, brand strategists and information architects), leading client engagements, and participating in company-wide leadership activities. Accomplishments:*Grew creative department from 6 to 60 professionals in 18 months to meet new-business demands. *Helped close and manage Internet strategy, design and technology projects valued at over $50 million. *Successfully managed multi-office domestic and international engagements. Clients:AIG Trading, Alliance Capital, AskJeeves, Audi, Carlson Cos., Columbia House, Insurance.com (Fidelity), Lexis-Nexis, Lexus, Mars Music, McKinsey & Co., Oncology.com, Saks, TelStreet (now Buy.com), Time-Warner Book-of-the-Month Club, Trodat.
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Vice President - Executive Creative DirectorGrey Interactive 1994 - 1998Grey was one of the first ad agencies to launch a new media division. I was responsible for managing creative projects, developing and pitching new business, acting as liaison with main agency, and managing 30-person creative department including writers, art directors and designers.Accomplishments:*Launched and managed the Dell Computer web site (www.dell.com). Internet sales reached $1 million/day by Q1 1997 and climbed to $40 million/day by Q4 1998. *Helped close business valued at over $15 million per year, 1996-1998.*Helped grow Grey Interactive from 4 employees in 1994 to 150 in 1998. Clients: AT&T, Autobytel, Chase, Conde Nast, Hasbro, Intel, Kraft, Lexmark Printers, Liz Claiborne, M&M/Mars, Olin, Panasonic, P&G (Cover Girl, Hugo Boss, Olean, Pantene, Pringles, corporate), Royal Caribbean, Seagram, Sprint, Time-Warner.
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Copywriter/Creative SupervisorSaatchi & Saatchi 1989 - 1994London, Greater London, GbSaatchi & Saatchi Advertising is one of the world’s largest agency networks. Responsibilities included creating print, radio and television advertising for British Airways, Burger King, Champion Sportswear, Florida Department of Citrus, ICI, McNeil Labs (Tylenol), and Northwest Airlines. -
CopywriterLowe & Partners 1984 - 1989Lowe & Partners is an agency network in the Interpublic Group of Companies. Responsibilities included creating print, radio and television advertising campaigns for clients including Braun, Citibank Mastercard and Visa, Coca-Cola Foods (Hi-C, Minute Maid Orange Juice), Ponderosa Steakhouse, and Xerox.
Mark Silber Skills
Mark Silber Education Details
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Harvard UniversityEnglish Langauge And Literature -
Frequently Asked Questions about Mark Silber
What company does Mark Silber work for?
Mark Silber works for Vshift
What is Mark Silber's role at the current company?
Mark Silber's current role is Managing Director, Content and Head Writer.
What is Mark Silber's email address?
Mark Silber's email address is ma****@****ial.com
What is Mark Silber's direct phone number?
Mark Silber's direct phone number is (212) 937*****
What schools did Mark Silber attend?
Mark Silber attended Harvard University.
What are some of Mark Silber's interests?
Mark Silber has interest in Children, Politics, Baseball, Cycling, Photography, Rock N Roll, Satire, Travel.
What skills is Mark Silber known for?
Mark Silber has skills like Advertising, Copywriting, User Experience, Integrated Marketing, Mobile Marketing, Marketing, New Media, Digital Strategy, E Commerce, Digital Media, Digital Marketing, Strategy.
Who are Mark Silber's colleagues?
Mark Silber's colleagues are Vincent Chin, Robert Nicholas, Claire Nelson, Sam Nelson, Greg Bradley, Vshift Qa, Matt Dunn.
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