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I am a well-respected senior mobile marketing strategy leader with more than 15 years of expertise in online and mobile marketing across a diverse portfolio of leading companies including Velti, 5th Finger, Txtstation, Intersport, Toronto Blue Jays and Oakland A’s. My proven expertise developing end-to-end mobile marketing strategies for Milk, Sprint, Sonic, ESPN, Turner Sports and Sharp in collaboration with, and alongside, the best agencies in the industry, is second only to my ability to design consumer maps that meet the consumer where they are on the mobile technology of today.Selected Accomplishments:**Consulted with clients and agencies to determine consumer map; developed mobile marketing strategies that aligned resulting in 66% increase in client portfolio balanced 50% client and 50% agency business**Led teams of up to 40 and budgets of $4.5MM+. Played integral role in business strategy meetings, VC funding and directed 100% of mobile marketing initiatives in U.S. market.Specialties: Mobile Marketing | Marketing Strategy | Client Relationship Development | Online Marketing | Marketing | Mobile | Digital
Bloom Media And Communications
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Managing DirectorBloom Media And Communications 2009 - PresentDirected this media company that provided business development, media and mobile marketing strategy and development to clients in North and Latin America. Provided comprehensive consulting on sales and marketing strategies (e.g. developed brand new corporate sales packages for client Toronto Blue Jays. Negotiated on behalf of clients domestically and internationally.During the last year I have consulted with an advertising agency on how to make a over-the-counter pharmaceutical product more marketable in the interactive environment, a mobile marketing campaign for a regional supermarket and a study of the health and fitness lifestyle and corresponding app usage in China, Korea, Europe, North America and South America. Also, I am currently working on a eight part television series about the relationship Major League Baseball teams have outside of their venues.• Negotiated MLB television rights for Colombia for Meija & Associates; finalized deal with executive in charge of MLB international media rights• Designed and sold mobile and sms solution for industry leader Phizzle to regional sports network MASN• Key clients included: Toronto Blue Jays, Mejia & Assoc., Phizzle, CommerceTel
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Vice President Of Business Development Gameday TechnologiesAtomic Data Jan 2020 - Sep 2020Minneapolis, Mn, UsGame Day Technologies is a full service enterprise IT company offering owner’s rep technology I am currently working in this roleconsulting, hardware, and software for entertainment and sports venues. From consulting, to design, to operational support and monitoring, Game Day Technologies offers completely custom solutions for new and existing venues. As VP of Business Development I worked with building owners, managers, as well as the tenant sport franchises to identify their issues and find solutions. -
Principal And Co-FounderShare Media Broadcast Group Jan 2014 - Dec 2016Share Media Broadcast Group (SMBG) is an interactive media company dedicated to building multi-level, news and information aggregation and dissemination platforms that use both user-generated content as well as professional journalism to cover important stories. Our innovative solutions offer a number of e-commerce platforms to businesses in hundreds of markets across the United States. If you are interested in becoming a partner in a specific local market, please message me through LInkedin.
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Co-FounderIlocalnews Jul 2013 - Dec 2016iLocalNews is a scalable hyperlocal news digital framework designed to engage people in their communities to report news stories and share opinions on current events, traditionally covered by news outlets. A team of individuals with extensive experience in public affairs and interactive media has engaged a top-level information technology team to build and develop a world-class local news platform. Local news stories and events will be written by citizen journalists and professional reporters and shared with the community. iLocalNews offers a broad variety of advertising mechanisms for local businesses to sell goods and services in local markets. We are actively looking for partners to build locally owned affiliates in cities, towns and local communities across the country. If you are interested in owning an iLocalNews site in your hometown, please contact me through LinkedIn or via InMail.
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Director, SalesIcookbook Jan 2013 - Sep 2013iCookbook is a deep, multi-dimensional app. Available for the iOS, Android and Windows 8 platforms, our template includes multiple functions including video, shopping list and voice commands. Since the spring of 2011 it has been one of the most downloaded apps in the Food and Beverage category. Several brands have used the platform for their cookbooks.
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Midwest Director, Mobile SalesVelti 2011 - 2011Athens, GrBrought on to lead sales in Chicago and Twin Cities markets for a fully integrated mobile CRM end-to-end solution. Quickly developed rapport with clients and agencies to build marketing strategies around mobile integration with customers. Consultation sales approach and relationships led to closing deals with Milk, Glade, Kikkoman, Senseo Coffee, Timberwolf Tobacco, Sodimac. • Leveraged agency relationships to develop and pitch mobile strategies at DraftFCB, Launch Creative, Rivet and EuroRSCG• Consulted on mobile strategies for BC/BS, Con Agra, Jimmy Dean, Corona, Cracker Barrel, Sprint and Sonic• Attained 300% of defined sales quota by developing integrated, customer-focused mobile strategies -
Vice President, Business Development5Th Finger 2008 - 2010Reported directly to President accountable for mobile marketing sales in the Midwest and Canada; effectively pitched new business clients on mobile end-to-end and self-serve campaigns. Expanded company footprint into Canada by closing first-ever Canadian client, Invest Canada, negotiated with The Government of Canada. • Increased client portfolio by 66%; partnered with clients to developed mobile marketing strategy• Balanced portfolio of 50% agency and 50% client direct business; consulted with clients to determine consumer map• Key client and agencies included: KFC, CenturyLink (f/k/a Qwest), LG, Sharp, Invest Canada, DraftFCB and Relay Worldwide
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Vice President, Business DevelopmentTxtstation 2006 - Jan 2008Austin, Tx, UsBuilt and directed a team of sales and account management professionals and played an integral role on new business team that pitched and closed new accounts. Developed partnerships and mobile solutions for Live Earth, NFL Network, Turner Sports, Major League Soccer and ESPN. Served as key leadership team member to define and execute business strategies including V.C. funding.• Developed pricing and sales strategies for U.S. market that led to client based growth of 90% within 12 months• Increased client project efficiency by 10% by creating mobile technology integration within company• Key client wins included: NBC Sports, CBS Sports, ABC/ESPN, CNN, Indy, NFL Network, Turner Sports, NBA Network -
Vice President, MarketingIntersport 2005 - 2006Chicago, Il, UsCrafted the interactive marketing strategy, including branding, and launch, of the brand new intersportonline.com property. Built properties, and brand awareness, through advertising and public relations efforts with top media outlets. Charged with serving as direct marketing, promotions and PR liaison with ABC, CBS, ESPN, FOX and NBC. • Implemented marketing strategy that eliminated rating erosion from overnights to finals• Wrote, and placed, op-ed article in AdAge (6/05) under CEO Charles N. Besser byline• Chosen to be a featured presented on mobile marketing and advertising at National Sports Forum -
Director, Consumer MarketingToronto Blue Jays 2003 - Dec 2004CaNational Sports Forum Adchievement Award, 2003 Ran a team of 12 F/T staff and 40+ total staff in-season responsible for advertising, promotions and game-day entertainment. Managed a $4.6MM budget including $400K grant awarded from Ontario Ministry of Tourism. Elevated Blue Jays online presence brand awareness, attendance, TV ratings and ticket sales both online and day-of-game walk-up through strategic marketing.• Developed integrated consumer-based marketing to drive consumers to Blue Jays online, offline and at the stadium• Increased attendance 10% and TV ratings 30%; advanced ticket sales raised 48% and 36% day-of-game within first season• Created online marketing strategy that grew registered user base by 500% and online ticket sales by 51% -
Director, Marketing CommunicationsOakland Athletics Baseball Co. 1995 - 2002National Sports Forum Adchievement Award, 2002#2 Ranking, USA Today MLB Advertising Review, 1999#3 Ranking, USA Today MLB Advertising Review, 1998Directed and managed Oakland A’s online presence, www.oaklandathletics.com, corporate communications, PR and advertising divisions. Oversaw and integrated budget of $4MM ($2.5MM trade and $1.5MM cash) while directing a team of 5 staff to implement marketing initiatives. Worked directly for team manager and owners; drafted league correspondence.• Initiated online marketing plan; increased online ticket sales by149% first season and 300% season two• Served as outreach director for A’s; spoke regularly at Industry Events and in the Community to elevate and increase brand• Planned special events to increase fan participation and attendance (e.g. Jackie Robinson Day, Cal Ripken Tribute, Silicon Valley Caravan, Mug Root Beer Float Day benefiting MDA)
Jim Bloom Skills
Jim Bloom Education Details
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San Diego State UniversityMajor: Speech Communications -
The George Washington University
Frequently Asked Questions about Jim Bloom
What company does Jim Bloom work for?
Jim Bloom works for Bloom Media And Communications
What is Jim Bloom's role at the current company?
Jim Bloom's current role is Integrated marketer who believes in the creative catalyst..
What is Jim Bloom's email address?
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What is Jim Bloom's direct phone number?
Jim Bloom's direct phone number is +131295*****
What schools did Jim Bloom attend?
Jim Bloom attended San Diego State University, The George Washington University.
What are some of Jim Bloom's interests?
Jim Bloom has interest in Civil Rights And Social Action, Social Services, Education, Health.
What skills is Jim Bloom known for?
Jim Bloom has skills like Mobile Marketing, Internet, Sports Marketing, Mobile Internet, Mobile Solutions, Mobile, Digital Marketing, Digital Strategy, Online Marketing, Marketing Strategy, Strategic Thinking, Strategic Planning.
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