Integrated Marketing Communications - Graduate School Capstone Facilitation

Marketing communications consultant for Fortune 500 executive-level professionals. Responsible for strategically guiding and advising executives through crisis communications, brand development, reputation management and high-profile engagements to promote organizational initiatives.• Advise executives through internal and external message development for Board of Director and shareholder meetings, employee all-calls, crisis communication responses, public interviews and promotion preparation. • Develop and implement internal and external MarComm plans, providing communications expertise and support while upholding corporate identity standards.• Direct digital content development to include website development, client-facing collateral, social media outreach, video development, communication messaging, paid and earned media opportunities.

Public Affairs Officer responsible for executive communications advisement while shaping internal and external messaging aligning with wing-level mission, vision, and priorities. • Increased international and domestic media exposure by 250% in 18 months, shifting positive public sentiment by 35%. • Established first organizational communication strategy for 29 member leadership team and 14K personnel; labeled by the SAF as new standard for 4.6K USAF Public Affairs professionals. • Communicated U.S. security interests messaging through 68 news media events, 142M in total audience reach, raising awareness of U.S. military capability and U.S. support of partner nations. • Led efforts to strategically position the 27 SOW as the innovative, pathfinding wing within AFSOC, showcasing asset capabilities for adversarial deterrence and geopolitical leverage.• Launched messaging campaigns during high-profile media opportunities such as Super Bowl Sunday and U.S. Olympic coverage, reaching audience sizes of over 310M viewers.• Awarded coveted Public Affairs Communication Excellence for 2021 and 2022 by leading AFSOC wing-level Public Affairs offices in media coverage, engagements, and total market reach.

Communication agency executive responsible for developing, implementing, and managing integrated marketing communication campaigns for public figures, corporate executives and privately-held specialized organizations.• Directed communication plans promoting client company’s strategic objectives, integrating project components for all key stakeholders, internal and external audiences.• Developed digital marketing strategies for online influencers, public figures, entertainers and retail establishments, boosting client sales up to 120%. • Guided privately-held organizations through mergers and acquisitions, doubling business revenue and organizational sales price through concerted brand preservation efforts. • Spearheaded strategic marketing initiatives to grow client businesses including comprehensive content creation, digital ad placement, website development, SEO facilitation, and social media planning.• Led effective media initiatives opening client opportunities for interviews on major news networks such as ABC, NBC, and Fox News. • Executive marketing communications ghostwriter published in Inc Magazine, Forbes, Fortune, HBR, Business Today, Thrive, HuffPost, and Entrepreneur Magazine.• Guided communications and marketing strategies leading clients landing on the NYT Best Seller List, and Amazon’s Best Seller List within their respective categories. • Executed organizational priorities derived from company business objectives and KPIs.

Marketing agency executive leading branding strategies to deliver impactful results for SMB, retail and corporate clients within a variety of industries.• Led marketing team through the development of digital content and ads, internal and external messaging, campaign creation, and client branding initiatives.• Directed digital marketing campaigns to include strategic social media and ad word placement, website development, SEO ranking, content creation, internal and external messaging. • Managed annual marketing expenditures for retail and corporate clients.• Oversaw marketing communications planning and implementation through public relations, media placement, employee communication, and reputation and influencer network programs. • Developed messaging plans for client crisis communication, public image management, and reputation preservation.

Directed and led 100+ order management teams whose efforts resulted in the oversight of customers equating to $5 million per month in recurring revenue.• Collaborated with Director of Sales to determine order, customer and product prioritization. • Key advisor in company-wide product launches, process revisions and system implementation. • Managed operational continuity with persistent departmental training to ensure consistent execution of order management processes.• Streamlined processes maximizing efficiencies and team productivity. Cut down average order process days from 45 to 27, increasing rate of revenue realization. • Co-development team member, assisting with the implementation new project management software, essential to shortening order life cycle. • Advised executives on personnel management concepts to maximize revenue and significantly reduce operating costs.

Led local and national Account Management team, responsible for providing customer life-cycle support to top tier accounts. Team was responsible for managing customer expectations, products, orders, trouble tickets and revenue reporting. Worked with product, system and process teams to ensure representation and roll out of all innovations developed.• Managed team responsible for delivering a superior customer lifecycle experience for national and regional customers equating to annualized revenues of $720MM• Developed processes streamlining team responsibilities, efficiencies in personnel, reduce resource costs and capitalize on SG&A budget savings • Budgetary responsibilities: forecasting expenditures, earnings, team metrics, sales forecasts, retention revenue and EBITDA revenue models • Integration team-lead for merger and acquisition activity.

Develop, educate and launch strategies built to support existing customer base, improve customer retention and better support customer needs. Created compensation plans for Retention Specialists to aid in driving new sales within the customers' life-cycle. Create promotional programs geared toward revenue generation within existing customer base.• Managed a 40+ person team responsible for decreasing customer churn by delivering an exceptionally orchestrated customer service execution plan. • Revenue retention rates increased from 97.4% to 99.6% totaling $7MM in annualized savings.• Developed and executed a purposeful alignment of customer support resources to preserve monthly recurring revenue while increasing the acquisition investment return. • Extensive relationship-building activities with executive stakeholders necessary to integrate and execute corporate-managed initiatives and strategies; understanding regional perspectives, needs and culture is imperative to success • Delivery of daily results reports and initiatives to Sr. Team consisting of CEO, COO and CFO

Facilitated and taught courses pertaining to: Public Relations, Marketing, Customer Service, Advertising, Management and Basic Business Skills

Created a customer retention strategy to improve customer retention throughout Chapter 11 Bankruptcy protection including marketing promotional mix, pricing revisions, department process changes, and improved customer care strategies.- Managed Dedicated Account Consultant team responsible for customer revenues totaling $42M annualized recurring revenue. - Metric management to measure and support ongoing strategies.- Contributing team-member responsible for ICG’s receipt of the Frost & Sullivan 2004 Customer Service Strategy Leadership Award.- Developed and implemented programs focusing on customer retention, securing long-term revenue and increasing sales in the embedded customer base.- Churn-reducing initiatives resulted in a 22% reduction of customer turnover in 2002 from 2001 equating to a savings of $9.8M in annualized revenue. - Created contract renewal strategies which resulted in the long-term retention of $700K in MRR equating to $21.3M in renewed contract value.

Responsible for developing a forward-looking third party event strategy and project managed a number of flagship third party event programs, as part of the Sales and Marketing leadership team.- Developed and executed sponsorship/third party events for senior stakeholders within a matrix organization, across teams and geographies, delivering a high-quality event experience for participants. - Worked with global marketing and branding team to design, implement and review portfolio of partnered events as well as full end-to-end management including communications, content and speaker management, vendor management, sponsorship negotiation, audience targeting, reporting and analytics.- Collaborated with the function’s strategy, analytics and enablement teams on project work as needed.- Consulted with firm partners to develop consistent experience strategies and apply integrated marketing messaging to sponsorships, and third party program opportunities.- Secured event opportunities through global sponsorships aligning with the firm’s brand and global strategy.