Vice President, Corporate Marketing And Customer Experience
Current
Jun 2019 - Present
AeroLeads people directory · profile
Bob Crawford Email & Phone Number
Vice President, Corporate Marketing and Customer Experience at Blue Cross Blue Shield of Michigan
at
Blue Cross Blue Shield of Michigan
2 work emails found
@bcbsm.com
3 phones found area 313 and 573
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Vice President, Corporate Marketing and Customer Experience at Blue Cross Blue Shield of Michigan
Location
Detroit, Michigan, United States
Who is Bob Crawford? Overview
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Quick answer
Bob Crawford is listed as Vice President, Corporate Marketing and Customer Experience at Blue Cross Blue Shield of Michigan at Blue Cross Blue Shield of Michigan, based in Detroit, Michigan, United States. AeroLeads shows a work email signal at bcbsm.com, phone signal with area code 313, 573, and a matched LinkedIn profile for Bob Crawford.
Bob Crawford previously worked as Vice President, Corporate Marketing and Customer Experience at Blue Cross Blue Shield Of Michigan and Director, Customer Experience and Member Engagement at Blue Cross Blue Shield Of Michigan. Bob Crawford holds Mba, Marketing from Duke University - The Fuqua School Of Business.
Company email context
Email format at Blue Cross Blue Shield of Michigan
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{first_initial}{last}@bcbsm.com
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AeroLeads found 2 current-domain work email signals for Bob Crawford. Compare company email patterns before reaching out.
Profile bio
About Bob Crawford
Customer experience and results-driven leader who bridges innovation and execution in large organizations through strong vision, leadership and collaboration. I deliver:- Practical Innovation: Identification and definition of ways to drive sustainable and scalable improvement in performance without negatively impacting existing operations. - Collaborative Leadership: Connecting across functional areas to identify optimal solutions for the overall organization, identifying and mitigating risks, and relentlessly driving toward desired results.- Strategic Execution: Proactively anticipating issues, ensuring that details of implementation align with strategic intent, and empowering and developing employees to own the results of their work.Specialties: Customer experience, Innovation, general management, consumer and business marketing, business operations, channel management, ecommerce development and operations, service operations, business improvement and talent management.
Listed skills include Strategy, Leadership, Customer Experience, Cross Functional Team Leadership, and 32 others.
Current workplace
Bob Crawford's current company
Company context helps verify the profile and gives searchers a useful next step.
11 roles · 39 years
Bob Crawford work experience
A career timeline built from the work history available for this profile.
Director, Customer Experience And Member Engagement
Making health care more easy, useful and enjoyable for all members of Blue Cross Blue Shield of Michigan and Blue Care Network by using data, design principles, and helping employees be more customer-centric. Working across the health care ecosystem including providers, group customers and agents to identify opportunities, drive initiatives and create.
Apr 2012 - Jun 2019
Director, Customer Experience
Developed customer experience strategy and metrics for new digital product suite.
Aug 2011 - Apr 2012
Principal
Breakthrough Performance
Consulting and staff augmentation firm specializing in business process re-engineering, developing strategic marketing and business plans, customer service best practices, integrating the voice of the customer into your business, and project management. Experience in aligning marketing, product design and operations to efficiently grow both revenue and.
Mar 2010 - Aug 2011
Sr. Director, Customer Experience
Led company-wide initiative in sales, service, installation, repair, and marketing to improve satisfaction for 4M residential customers.
Jun 2006 - Jul 2009
Sr. Director, Ecommerce
Drove development and operation of new company website supporting over 4M consumer and business customers and receiving over 1M hits per month. Site supported sales, service, repair, and billing functionality.
Jul 2005 - May 2006
Sr. Director, Business Marketing
Led team of 70 people supporting $2B in revenue. Directed customer acquisition, base management, product marketing, and channel management activities for small and medium-sized businesses.
Jan 2002 - Jun 2005
Director, Consumer Product Management
Spearheaded and implemented product marketing strategy for start-up wireless broadband internet service with multi-megabit access.
Nov 1999 - Dec 2001
Various Sales, Marketing And Strategic Planning Roles
Aug 1995 - Oct 1999
Account Representative
1990 - 1993
~3 yrs
Supply Officer
1987 - 1989
~2 yrs
2 education records
Bob Crawford education
Mba, Marketing
Duke University - The Fuqua School Of Business
Bachelor Of Science - Bs, Business Administration And Management, General
University Of North Carolina At Chapel Hill
FAQ
Frequently asked questions about Bob Crawford
Quick answers generated from the profile data available on this page.
What company does Bob Crawford work for?
Bob Crawford works for Blue Cross Blue Shield of Michigan.
What is Bob Crawford's role at Blue Cross Blue Shield of Michigan?
Bob Crawford is listed as Vice President, Corporate Marketing and Customer Experience at Blue Cross Blue Shield of Michigan at Blue Cross Blue Shield of Michigan.
What is Bob Crawford's email address?
AeroLeads has found 2 work email signals at @bcbsm.com for Bob Crawford at Blue Cross Blue Shield of Michigan.
What is Bob Crawford's phone number?
AeroLeads has found 3 phone signal(s) with area code 313, 573 for Bob Crawford at Blue Cross Blue Shield of Michigan.
Where is Bob Crawford based?
Bob Crawford is based in Detroit, Michigan, United States while working with Blue Cross Blue Shield of Michigan.
What companies has Bob Crawford worked for?
Bob Crawford has worked for Blue Cross Blue Shield Of Michigan, Asurion, Breakthrough Performance, Embarq, and Sprint Nextel.
How can I contact Bob Crawford?
You can use AeroLeads to view verified contact signals for Bob Crawford at Blue Cross Blue Shield of Michigan, including work email, phone, and LinkedIn data when available.
What schools did Bob Crawford attend?
Bob Crawford holds Mba, Marketing from Duke University - The Fuqua School Of Business.
What skills is Bob Crawford known for?
Bob Crawford is listed with skills including Strategy, Leadership, Customer Experience, Cross Functional Team Leadership, Marketing, Business Process Improvement, Strategic Partnerships, and Sales.
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