Alison Day Email and Phone Number
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As the Head of Marketing at Hyperfine, I led a diverse and talented team of marketing professionals who are passionate about improving healthcare for all through technology and artificial intelligence. I have over 15 years of experience in the medical device, biopharma, and life sciences sectors, with a track record of driving the adoption of disruptive technologies and delivering customer-centric solutions.I have a broad organizational and cross-functional background, with expertise in clinical marketing, sales enablement, sales training, commercial operations, and GMP manufacturing. I have also earned certifications in Artificial Intelligence in Healthcare from the MIT Sloan School of Management and Negotiation Mastery from the Harvard Business School Online. I enjoy leading teams that balance customer needs with a pragmatic solutions-oriented approach to the business challenges faced by a regulated industry. I have worked with multiple specialties and markets, including interventional cardiology, urology, gynecologic surgery, radiology, neuroradiology, and neurocritical care, in the US, Europe, and Asia. I am an active and lifelong learner who thrives on seeing the connections and interdependencies of key stakeholders in an organization and designing solutions that ultimately benefit patients and customers.
Johnson & Johnson Medtech
View- Website:
- thenext.jnjmedtech.com
- Employees:
- 36068
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Sr Director Us Marketing OttavaJohnson & Johnson MedtechBoston, Ma, Us
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Head Of MarketingHyperfine Dec 2021 - May 2024Guilford, Connecticut, UsLed marketing team that includes in house content marketing, digital marketing, graphic design, clinical marketing, product marketing, and event marketing. Brought focus and discipline to newly formed team. Oversaw relaunch of website with new CMS and redesign of booth for more cost effective exhibition; launched first patient education and engagement campaign with outside partner organization; launched blog and contact nurturing program. Additional responsibilities include PR and corporate communications. -
Sr Director Of Clinical MarketingHyperfine Sep 2021 - Dec 2021Guilford, Connecticut, UsBrought in to establish new discipline within the commercial team. Cross functional liaison between clinical science, product management and commercial teams. Responsible for KOL identification and development and clinical messaging.
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Director Of Sales Training And EnablementRapid Micro Biosystems Nov 2018 - Sep 2021Lowell, Ma, UsMember of the sales leadership team. Dir of Sales Training and Enablement. New role and function for the company. Designed a 4 week new hire sales training curriculum from scratch in less than 6 months. Selected and launched an innovative and interactive online training platform, which allows the organization to push out retainable bit size training modules on a regular basis. Relaunched Salesforce. Brought in the Challenger™ Activation curriculum, which helped the sales team exceed target two years in a row. Continually pushes the organization to raise the bar on training the sales team and to think about how to incorporate recent research into how people learn and retain information to improve the sales team’s performance. -
Acting Director Of Marketing CommunicationsRapid Micro Biosystems Jul 2020 - Jan 2021Lowell, Ma, UsWhen the VP of marketing left I assumed the role of acting marketing communications director in addition to my role as Director of Sales Training and Enablement. This role required me to assume responsibility and direction for additional an individual contributor and two additional contract agencies in addition to the team and contractors I already managed. In this time I was able to complete all our sales training and enablement goals and execute on 7 blogs, one white paper, and onboard a platform that allowed us to create experiential digital assets for tradeshows and virtual demonstrations. We increased lead generation 30% over the previous year.
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Senior Manager, MarketingRapid Micro Biosystems Jun 2017 - Oct 2018Lowell, Ma, UsPositive change agent for a disruptive technology in the QC microbial detection space. Became self taught subject matter expert in less than six months. Established a bridge between sales and marketing and quickly established self as was the voice of customer within the organization.
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Group Marketing Manager, New Products - EmeiaIntuitive Surgical Nov 2011 - Oct 2012California, 94086, UsResponsible for new product launches in EMEIA and supporting all existing products in Europe. Project staholders included internal (European direct sales, distributors, customer service, regulaotry, field service and marketing) and external (surgeons and hostpial staff in EMEIA). -
Group Marketing Manager, UrologyIntuitive Surgical Jul 2010 - Nov 2011California, 94086, UsResponsible for global urology strategy and management of the urology marketing team. Worked closely with the European marketing team to develop all European and Asian promotional materials for international meetings and created multiple European video assets. Organized the first pre AUA robotic training course and the first ever Asian Robotic Urology Symposium, which was held in Japan in Dec 2010. •KOL development in Europe, Asia, and Latin America. • Helped grow da Vinci Prostatectomy to over 80% market share in the US and da Vinci Nephrectomy/ Partial Nephrectomy to over 45%.
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Sr. Marketing Manager, UrologyIntuitive Surgical Sep 2008 - Jun 2010California, 94086, UsFrom Sept 2008 to July 2009 was the Sr. Marketing Manager focusing on robotic kidney and bladderprocedures. Designed and executed partial nephrectomy growth plan by developing a calendar ofadvanced courses. Over 200+ robotic surgeons were trained on partial nephrectomy which resulted in125% annual growth. From July 2009 to July 2010 managed prostate cancer. Upgraded the patient toolset and launched da Vinci for All Urologic Surgery strategy to a sales force of over 500 sales people. Ended 2009 by crossing the 100,000+ procedures mark for the year.
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Principal Product Manager - Global DesAbbott Vascular Sep 2006 - Sep 2008Abbott Park, Illinois, UsOne of a team of four responsible for launching Abbott Vascular’s first drug eluting stent in over 60 countries outside the United States. • Sept 2006 to Sept 2007 was responsible for the successful launch of the product with a zero percent backorder rate in a limited supply environment. Responsibilities on the team included launch logistics, forecasting, market claims testing, and packaging.• Successfully trained managers, sales reps, and distributors on 5 continents for product launch. Extensive experience working with international teams and multiple internal customer groups including project management, supply chain, customer service, clinical, and regulatory groups.• Sept 2007 to June 2008 was responsible for clinical messaging, and was the global marketing liaison for clinical and publication strategy. Key accomplishments include shepherding XV two year clinical data to presentation at the American College of Cardiology and EuroPCR. Both presentations were very successful and resulted in a 1% increase in stock price that day (At the time XV was the highest profile Abbott product). -
Sr. Product ManagerAbbott Vascular Jun 2006 - Aug 2006Abbott Park, Illinois, UsDeveloped training and US sales strategy for guiding catheters and accessories. Trained over 100 new sales reps as part of the integration process. Resulted in a 10% increase in the company’s inflation device market share.
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Mba Graduate Assistant - Innovation Realization LabPurdue University Krannert School Of Management Aug 2004 - May 2006West Lafayette, In, Us2 year program funded by the NIH to pair MBA and PhD candidates, In the first year candidates learned about new product development and used the PhD's own research as a case study. In the 2nd year we helped local life sciences companies and Purdue's tech transfer office determine the commercializability of their research and innovations. -
Mba InternGuidant May 2005 - Aug 2005Marlborough, Ma, UsThrough qualitative research and secondary data mining study identified a$185M market opportunity in an emerging segment of cardiac rhythm management. Post presentation to senior staff project recommendations were implemented. -
Supply Chain AnalystGenetics Institute (Wyeth Biopharma) 2002 - 2003New York, New York, UsDesigned Excel models to analyze product manufacturing, shipments, inventory, and customer sales.• Performed monthly variance analysis of the supply plan and performed ad-hoc scenario analysis.• Coordinated the monthly multi-national BioPharma Supply and Operations Planning meeting.Streamlined process through best practices and development of reporting requirements reducing meeting time for senior management by 40%. -
Protein Purification TechnicianGenetics Institute (Wyeth Biopharma) 2001 - 2002New York, New York, UsInitiated chromatography columns, conducted column packing studies, drafted protocols and wrotestandard operating procedures for startup of a new fully automated, paperless biomanufacturing suite.
Alison Day Skills
Alison Day Education Details
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Mit Sloan Executive EducationExecutive Certificate In Management & Leadership -
Purdue University Daniels School Of BusinessFinance
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University Of New HampshireMicrobiology
Frequently Asked Questions about Alison Day
What company does Alison Day work for?
Alison Day works for Johnson & Johnson Medtech
What is Alison Day's role at the current company?
Alison Day's current role is Sr Director US Marketing Ottava.
What is Alison Day's email address?
Alison Day's email address is al****@****due.edu
What is Alison Day's direct phone number?
Alison Day's direct phone number is +412182*****
What schools did Alison Day attend?
Alison Day attended Mit Sloan Executive Education, Purdue University Daniels School Of Business, University Of New Hampshire.
What skills is Alison Day known for?
Alison Day has skills like Medical Devices, Market Research, Product Launch, Product Marketing, Forecasting, Urology, Marketing, Operating Room, Product Development, Capital Equipment, Cross Functional Team Leadership, Microsoft Excel.
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