Alison Day Email & Phone Number

Boston, Ma, Us

Guilford, Connecticut, Us

Led marketing team that includes in house content marketing, digital marketing, graphic design, clinical marketing, product marketing, and event marketing. Brought focus and discipline to newly formed team. Oversaw relaunch of website with new CMS and redesign of booth for more cost effective exhibition; launched first patient education and engagement campaign with outside partner organization; launched blog and contact nurturing program. Additional responsibilities include PR and corporate communications.

Guilford, Connecticut, Us

Brought in to establish new discipline within the commercial team. Cross functional liaison between clinical science, product management and commercial teams. Responsible for KOL identification and development and clinical messaging.

Lowell, Ma, Us

Member of the sales leadership team. Dir of Sales Training and Enablement. New role and function for the company. Designed a 4 week new hire sales training curriculum from scratch in less than 6 months. Selected and launched an innovative and interactive online training platform, which allows the organization to push out retainable bit size training modules on a regular basis. Relaunched Salesforce. Brought in the Challenger™ Activation curriculum, which helped the sales team exceed target two years in a row. Continually pushes the organization to raise the bar on training the sales team and to think about how to incorporate recent research into how people learn and retain information to improve the sales team’s performance.

Lowell, Ma, Us

When the VP of marketing left I assumed the role of acting marketing communications director in addition to my role as Director of Sales Training and Enablement. This role required me to assume responsibility and direction for additional an individual contributor and two additional contract agencies in addition to the team and contractors I already managed. In this time I was able to complete all our sales training and enablement goals and execute on 7 blogs, one white paper, and onboard a platform that allowed us to create experiential digital assets for tradeshows and virtual demonstrations. We increased lead generation 30% over the previous year.

Lowell, Ma, Us

Positive change agent for a disruptive technology in the QC microbial detection space. Became self taught subject matter expert in less than six months. Established a bridge between sales and marketing and quickly established self as was the voice of customer within the organization.

California, 94086, Us

Responsible for new product launches in EMEIA and supporting all existing products in Europe. Project staholders included internal (European direct sales, distributors, customer service, regulaotry, field service and marketing) and external (surgeons and hostpial staff in EMEIA).

California, 94086, Us

Responsible for global urology strategy and management of the urology marketing team. Worked closely with the European marketing team to develop all European and Asian promotional materials for international meetings and created multiple European video assets. Organized the first pre AUA robotic training course and the first ever Asian Robotic Urology Symposium, which was held in Japan in Dec 2010. •KOL development in Europe, Asia, and Latin America. • Helped grow da Vinci Prostatectomy to over 80% market share in the US and da Vinci Nephrectomy/ Partial Nephrectomy to over 45%.

California, 94086, Us

From Sept 2008 to July 2009 was the Sr. Marketing Manager focusing on robotic kidney and bladderprocedures. Designed and executed partial nephrectomy growth plan by developing a calendar ofadvanced courses. Over 200+ robotic surgeons were trained on partial nephrectomy which resulted in125% annual growth. From July 2009 to July 2010 managed prostate cancer. Upgraded the patient toolset and launched da Vinci for All Urologic Surgery strategy to a sales force of over 500 sales people. Ended 2009 by crossing the 100,000+ procedures mark for the year.

Abbott Park, Illinois, Us

One of a team of four responsible for launching Abbott Vascular’s first drug eluting stent in over 60 countries outside the United States. • Sept 2006 to Sept 2007 was responsible for the successful launch of the product with a zero percent backorder rate in a limited supply environment. Responsibilities on the team included launch logistics, forecasting, market claims testing, and packaging.• Successfully trained managers, sales reps, and distributors on 5 continents for product launch. Extensive experience working with international teams and multiple internal customer groups including project management, supply chain, customer service, clinical, and regulatory groups.• Sept 2007 to June 2008 was responsible for clinical messaging, and was the global marketing liaison for clinical and publication strategy. Key accomplishments include shepherding XV two year clinical data to presentation at the American College of Cardiology and EuroPCR. Both presentations were very successful and resulted in a 1% increase in stock price that day (At the time XV was the highest profile Abbott product).

Abbott Park, Illinois, Us

Developed training and US sales strategy for guiding catheters and accessories. Trained over 100 new sales reps as part of the integration process. Resulted in a 10% increase in the company’s inflation device market share.

West Lafayette, In, Us

2 year program funded by the NIH to pair MBA and PhD candidates, In the first year candidates learned about new product development and used the PhD's own research as a case study. In the 2nd year we helped local life sciences companies and Purdue's tech transfer office determine the commercializability of their research and innovations.

Marlborough, Ma, Us

Through qualitative research and secondary data mining study identified a$185M market opportunity in an emerging segment of cardiac rhythm management. Post presentation to senior staff project recommendations were implemented.

New York, New York, Us

Designed Excel models to analyze product manufacturing, shipments, inventory, and customer sales.• Performed monthly variance analysis of the supply plan and performed ad-hoc scenario analysis.• Coordinated the monthly multi-national BioPharma Supply and Operations Planning meeting.Streamlined process through best practices and development of reporting requirements reducing meeting time for senior management by 40%.

New York, New York, Us

Initiated chromatography columns, conducted column packing studies, drafted protocols and wrotestandard operating procedures for startup of a new fully automated, paperless biomanufacturing suite.

Executive Certificate In Management & Leadership

Mba, Marketing, Finance

Bs, Microbiology