Beth Torrie Email & Phone Number

Chapel Hill, NC, US

Raleigh-Durham-Chapel Hill Area

Advisor to Tercera Portfolio Companies for:Positioning & messagingCustomer reference programsIndustry analyst relationsMarket research

Chapel Hill, NC

Torrie Communications provides software and services companies with experienced and expert analyst relations strategy and support.

Pune Area, India

Built the analyst and advisor relations program at Cybage from inception. Selected key influencers and managed briefings and inquiries, direct reference calls between analysts and prospects, SAS Days and analyst presence at customer events. Collaborated with analysts regarding upcoming trends for inclusion in shortlists and upcoming analyst research..

New York

• Researched and identified market and product opportunities that increased sales, business development and supported Sitecore's competitive differentiators.Built and directed Sitecore's Customer Advisory Board from.
• Developed programs with scalable business processes from scratch for Sitecore to grow from $10M to… Show more Researched and identified market and product opportunities that increased sales, business development and.
• Developed programs with scalable business processes from scratch for Sitecore to grow from $10M to $200M in revenues.
• Launched the Sitecore Customer Leadership Board, growing membership from zero to 21 companies, mostly from Fortune 500 organizations Show less

Greater New York City Area

• Oversaw strategic messaging, engagement and relationships with industry analysts and related technology media on behalf of Sitecore.Performance Highlights
• Active presenter and thought leadership speaker at industry events such as Forrester and Gartner conferences.
• Influenced industry analysis to differentiate and position web content management and marketing technology solutions into market leadership quadrants, impacting sales increases by 30%.
• Drove… Show more Oversaw strategic messaging, engagement and relationships with industry analysts and related technology media on behalf of Sitecore.Performance Highlights
• Drove positioning for Sitecore from a “cool” vendor to a market leader in the web content management space in top-rated analyst reports such as the Gartner Market Quadrant and Forrester Wave. Show less

Waterloo, Ontario, Canada

Managed top industry analyst relationships through consulting days, briefings and inquiries for analysts and prospects, writing and distributing quarterly analyst updates.Developed and shared vision of most differentiating solutions to add new markets and categories within the firms. Communicated corporate growth, strategy and vision.Measured and.

Greater New York City Area

• Provided strategic direction and led communication to employees, technology analysts and new parent company around the June 2005 acquisition by Hummingbird and its subsequent acquisition by Open Text.
• Directed analyst relations programs, managed briefings and inquiries, monitored reference calls between analysts and prospects, wrote and distributed quarterly analyst updates, communicated corporate growth.
• Directed analyst relations programs, managed briefings and inquiries, monitored reference calls between analysts and prospects, wrote and distributed quarterly analyst updates, communicated corporate growth.
• Managed media relations with public relations firms, crafting pitches, identifying and developing trends/issues campaigns, writing, editing and approving press releases and other media materials.
• Oversaw the development of a new customer reference program, the RedDot ReferenceSphere, which was primarily driven by financial incentives for sales representatives; more than thirty elite members have joined who.
• Planned and executed first ever North American RedDot Customer Summit for customers and prospects; agenda included customer roundtables, an analyst presentation, new product demonstrations and executive perspectives.

Created and directed media and analyst relations program, which generated media results from business publications, daily newspapers, online media and trade journals. The program brought in roughly 25% of new sales leads each quarter.Developed and managed a customer referral program to increase client participation in media interviews, analyst case.

Mineola, N.Y.

• Created and directed media relations program which generated hundreds of clips from business publications, daily and weekly newspapers and technology trade journals. The program brought in over 30% of new sales leads.
• Established industry leadership for FatWire Software with a B1 placement in the Wall Street Journal and leader category in a Gartner Magic Quadrant. Show less

Created and led new division for the firm focused on Internet and Technology clients; the division dramatically increased company revenues.Positioned technology and Internet clients with branding throughout print, online and broadcast media using editorial coverage, direct mail, TV broadcasts, Webcasts, Webinars and special events. Shaped and implemented.

Successfully co-developed company Web site with content contributors from all departments. Developed and executed public relations campaigns for the company, its scientists and its top products.Designed and managed production elements for: presentations, brochures, posters, data sheets, manuals, advertisements, and product packaging. Directed annual.

Master Of Business Administration - Mba, Organizational Leadership

Bs, Mass Communications, Philosophy