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Alexander Talbott personal email
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I have always wanted as much data in my hands as possible before making a decision. I don't jump to conclusions - I work to reject the null.I began my career as a paid seach marketer, using data analysis to understand performance trends and optimize marketing channels. I worked agency-side for Marriott Hotels, where I earned a 24:1 ROAS on paid search; at Agent Pronto, where I helped increase ROAS by an 125%; and at Walks of Italy, where I averaged a 10:1 ROAS. In May 2019, I completed my Data Science Apprenticeship at Nashville Software School, where I trained in statistical analysis, data modeling and machine learning using Python & R. Since April 2019, I have been a full-stack data analyst, leveraging python, SQL, and the tools of the modern data stack to deliver insights to my stakeholders and drive decision making.I'm ranked in the 80th percentile in bullet (<1 minute) chess on Lichess, and am a 4.25 DUPR pickleball player. Here are some pictures of my late dog Grace - http://imgur.com/a/2ekcx.
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Senior Data AnalystDbt Labs Jun 2024 - Present -
Principal Data Analyst, Product AnalyticsKajabi Nov 2023 - Jun 2024Irvine, California, Us -
Senior Marketing AnalystEnvoy Nov 2021 - Nov 2023San Francisco, California, Us- Designed and Implemented a multi-touch attribution framework to encompass online and offline (trade shows, sales calls) touchpoints attributable to B2B marketing funnel milestones- Built a logistic regression model to predict conversion from free trial to paid subscription (90% accuracy, 90%+ true positive rate) and utilized the output and analysis to redefine product activation metrics across all four product lines- Modeled a new metric Time to First Touch (from a sales rep to a hot lead) and analyzed BDR outreach activity to measure impact on opportunity close-won rate---- Made recommendations that decreased Time to First Touch by an order of magnitude---- Built a monitoring dashboard for Time to First Touch that is used weekly by sales team- Worked cross-functionally with marketing to design a UTM and platform naming taxonomy to increase granularity of data captured by platform, and developed a paid media optimization dashboard to facilitate ROAS-increasing campaign optimizations---- Ingested and modeled ad platform, website session, and first-party product data to write underlying SQL model- Publication: The Rise of Product-Led Workplace Community, https://envoy.com/blog/rebuilding-workplace-community/, 07/28/2022 -
Senior Marketing AnalystEventbrite Dec 2020 - Sep 2021San Francisco, California, Us- Served as the primary consultant and implementor for all data needs of the marketing organizationDeveloping bi-annual OKRs for the marketing analytics team in tandem with the marketing organization- Hosted weekly marketing analytics office hours to promote data literacy across the marketing org- Developed a marketing metrics framework to align the marketing org on key definitions and understand metric baselines - Developed a dashboard visualizing the full sales funnel for marketing-generated leads (Lead to Closed Won)o Leveraged resulting insights to increase MQLs 31% MoMo Analyzed overlap between sales-led and self-service MQLs to generate new lead routing and nurturing programs- Developed a landing page attribution dashboard that increased the lookback window on LP conversions from same-session to 90-days Success: Developed a dashboard to provide daily performance tracking to marketing org on progress towards OKR goals -
Senior Analytics EngineerMarigold May 2020 - Dec 2020Nashville, Tennessee, UsDashboard Development and Reporting Automation:Developed dashboards and automated reporting to disseminate insights to stakeholdersLaid the foundational LookML structure for the marketing analytics team and trained team members in LookerModeled data in Redshift for business intelligence reportingTools used: Looker (LookML), Redshift (Postgres SQL), SalesForce APIAutomated Google Sheets-based manual report for Board of Directors using LookerScripting, Automation, and Monitoring:Scripted, deployed, and automated R and Python scripts to develop exception reporting, data pipelines, and paid marketing automationWrote ETL monitoring script to detect anomalies in Google click ID data loadsPredictive Modeling and Analytics:Built a logistic regression model to predict the likelihood of a booked meeting resulting from sales team's gifting process; used resulting coefficients to inform sales team's lead selection strategyPerformed a B2B cohort analysis utilizing product usage data to inform product bundling strategy -
Marketing Analytics ManagerSmiledirectclub Apr 2019 - May 2020Nashville, Tn, Us• Full-stack data analyst: wrote SQL to extract, load, and transform raw data into models from which to develop dashboards. Tools used: SQL, Looker (LookML), Snowflake, dbt, Fivetran• Analytics consultant: working cross-departmentally with marketing stakeholders to solicit and identify latent data needs and develop actionable analyses and dashboards• A/B test statistical advisor: consulting on experimental design, developing sample size requirements, analyzing A/B and multivariate tests using measures of statistical significance, and making recommendations• Managing and deploying web analytics tracking strategy for millions of monthly visitors using Heap. Audited prior structure and developed new naming convention• Rebuilt trust between C-suite and marketing team through deployment of automated website CVR anomaly detectiono Enabled data + marketing to investigate performance anomalies and present to C-suite o Modeled website funnel CVR performance and surfaced in series of Looker dashboards allowing analysis by multiple dimensions (geo, audience, etc), saving 20 hours of weekly marketing manual reporting -
Senior Manager Of Digital Marketing & AnalyticsZander Insurance 2016 - 2019Nashville, Tennessee, Us▪ Oversaw paid search strategy (15:1 profitability ratio) on AdWords & Bing Ads▪ Managed web analytics and reporting for three brands using Tableau▪ Wrote R script to manage semi-automated ETL process during database transition▪ Designed and implemented daily sales dashboards for executives using Tableau connected to BigQuery database▪ Designed & implemented funnel progression visualizations for each of our affiliate marketing partners using Tableau▪ Split tested landing pages for 100k+ monthly visitors and measured performance across web and phone▪ Implemented Invoca call tracking for all Paid Search & affiliate efforts▪ Used Drip and Segment to automate email marketing workflows▪ Built affiliate partnership analytics stack: lead nurturing, ad server management and digital tracking▪ Managed full-time operational direct report -
Head Of Paid SearchReal Hq 2015 - 2016Reporting directly to the CMO, I managed the paid search & display efforts for AgentPronto.com, including AdWords, BingAds, and Facebook. I managed over 1500 campaigns and 4 million keywords geo-targeted across 130+ metropolitan areas in the U.S. and Canada. I also managed the analytics infrastructure and reported directly to the CEO with analytics presentations and for ad-hoc analyses. -
Founding Growth MarketerWalks 2012 - 2015Dublin, Ie- Built and managed $30k/month paid search program on Google & Bing - Achieved 10:1 Return On Ad Spend (6.2 unbranded) - Helped grow company from $0 in revenue to over $3 million in less than 3 years- Optimized search, display, remarketing, Youtube, Facebook & Adroll campaigns -
Search Marketing AnalystBeeby Clark+Meyler 2011 - 2012Norwalk, Connecticut, UsSkills Gained: Marin Software, Adobe Omniture, Google Adwords, Bing Adcenter, DoubleClick- Assist in managing multi-million dollar Adwords account for Marriott Hotels- Performing campaign analysis: Establishing budgets, forecasts and scheduling for 1000+ search campaigns- Maintaining ongoing client and vendor relationships- Restructuring and optimizing campaign keywords- Developing monthly dashboard and quarterly review presentations -
Seo And Web Analyst InternWordstream May 2011 - Jul 2011Mclean, Virginia, Us- Created weekly SEO and SEM analytical spreadsheets to track Search Engine Results Page (SERP) and Pay-Per-Click advertising performance using information from Google Analytics and Google Webmaster tools- Improved SERP results through link-building, blogging, Social Networking and HTML editing- Promoted blog articles and infographics to popular technology websites through Twitter, Facebook, and e-mail
Alexander Talbott Skills
Alexander Talbott Education Details
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Northeastern UniversitySpanish -
Universidad Pontificia ComillasInternational Business
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Nashville Software SchoolData Science
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Georgia Institute Of TechnologyAnalytics
Frequently Asked Questions about Alexander Talbott
What company does Alexander Talbott work for?
Alexander Talbott works for Dbt Labs
What is Alexander Talbott's role at the current company?
Alexander Talbott's current role is marketing analytics @ dbt Labs.
What is Alexander Talbott's email address?
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What is Alexander Talbott's direct phone number?
Alexander Talbott's direct phone number is +161566*****
What schools did Alexander Talbott attend?
Alexander Talbott attended Northeastern University, Universidad Pontificia Comillas, Nashville Software School, Georgia Institute Of Technology.
What are some of Alexander Talbott's interests?
Alexander Talbott has interest in Human Rights, Social Services, Education.
What skills is Alexander Talbott known for?
Alexander Talbott has skills like Google Analytics, Ppc, Social Media Marketing, Seo, Sem, Microsoft Excel, Google Adwords, Digital Marketing, Web Analytics, Access, Search Engine Marketing, R.
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