Managed Martech (first of its kind)Research-as-a-ServiceUnbiased Advisory Concept to deploymentfor SMEs in:Martech Stack/BizStack assessmentDigital TransformationCommercializationR&D

Head of US Consumer Media TeamAccelerated Leadership Development ProgramGlobal Digital Acceleration Group

Accelerated Leadership Development ProgramConsumer Media Team

Accelerated Leadership Development ProgramVarilux(r) Lenses - USD1.2bn global revenue

Accelerated Leadership Development ProgramLead: National Consumer PromotionsLead: Consumer Financing

Accelerated Leadership Development ProgramCore Team: National Consumer Promotions

Summer Internship Brand GrowthDeveloping strategies to improve wallet shareImplementing new customer acquisition programCompetitive Analysis & PositioningPricing Analysis and Developing go-to-market Price PackageCustomer SegmentationDrivers and Forecasting (Geo-demographic analysis)Creative development with advertising agenciesPrimary Research - Internal and External Surveys, Focus Groups

Spearheaded Product Launch for a National Brand• Segmented the market to position the company’s new product range• Created and administered integrated marketing plan for the new product range• Developed channel sales promotions in consultation with senior management as part of push strategy• Recommended and implemented company-wide rebranding• Reduced rebranding related time and expenses by over 35%• Changing delivery terms to increase the perceived value of the augmented product• Set-up and the business development team handling key clients in India and the UK

• Founded start-up during final year of undergraduate studies• Conceived, developed and implemented the company’s business plan• Grew the business from under £10,000 in sales in 2007, to over £400,000 within one year• Secured two rounds of external funding from independent investors• Determined pricing strategy for the advertising space and commission structure for the sales team• Negotiated with and appointed key suppliers and partners based on turnaround time, cost, quality etc.• Established key strategic upstream and downstream partnerships• Achieved record ROI and created value for investors in the very first year of operations• Led market research projects, conducted critical analysis of business model in the 2nd year of operations• Implemented a radical change in the company’s business model, changed revenue streams, created new multiple revenue streams and fueled growth opportunities without changing the core product