FACT: In the last 40 years, video costs have dropped by 20-40x or more.FACT #2: Most people (B2B marketers included) aren't benefiting from this trend. Weird right?While teenagers in their bedroom are earning millions doing video. Building HUGE audiences.Top brands and marketers with huge budgets are failing to achieve a fraction of results.So what gives?Well the democratization of technology led to an explosion in-> People being able to film themselves with smart phones -> Editing software becoming accessible and part of most platforms What it didn't lead to? Is an explosion in preproduction skills. Stuff like strategy, concept, script, storyboard, which are all KEY to set the stage before execution. In fact, your whole execution budget could be ruined without this.And, your whole budget could be way lower with this done right.So marketers are actually spending HUGE budgets on the "legacy model" which comes from television days.Back when commercials were AGGRESSIVE attempts at grabbing attention in between the actual content viewers wanted. And brands had to pay a lot to produce them. With huge teams of experts. Equipment. Software.And only one overpriced distribution channel: TV.This leads to the perception that "expensive asset" + "expensive distribution" = good.It used to be! But today for that same budget you can get a LOT more content... and if your content is "good enough" a lot of FREE distribution from all the social/content platforms out there.-From your own blog and SEO info architecture -To building out long-form content channels like Youtube-Plus growing IG, LI, TK, etc-Developing a library for organic and paid effortsToday "quality of content" means watch time + interactions.So if your video content can do this, you win.And sometimes the only thing stopping you is volume of experimentation.The speed of creation. How fast can you test out ideas?Some call it the "content-market fit". Others label it "building an audience".Whatever your take, one thing is sure, quality content + consistency = uncovering it quicker.At Rocketwheel, we work with brands creating videos for their entire funnel.For a variety of contexts and purposes, but usually around revenue oriented thoughts.We work with brands usually in SaaS or tech, with revenue north of 5-10mil per year. If you want to talk about content strategy, or video production - reach out happy to chat.