Eyad Farid Email & Phone Number

● Collaborated on vision and strategy development with product leadership, focusing on market positioning,defining personas, outlining partner landscape and high-level initiatives.● Developed integration strategy, aligning vision with our corporate strategy and market research, leadingcross-functional teams in planning, execution and go-to-market.● Managed the lifecycle of key integration partners and oversaw the launch of 13 out of 24 integrations,enhancing the product's stickiness and market competitiveness.● Drove two leading KPIs of customer retention by improving CRM integration adoption from 18% to 82% andincreasing volume of data synchronization by 760%.● Spearheaded the largest product initiative by introducing dynamic landing pages and outreach, increasingsales conversion on our marketing campaigns by 23%.● Worked closely with marketing and enablement teams to conduct competitive analysis and create effectivego-to-market plans.● Improved product knowledge through comprehensive documentation, training materials and conducting livedemos, leading to higher product adoption and reduced support requests.● Collaborated with the design team, and analyzed user analytics to ensure product interfaces wereuser-friendly, leading to higher customer engagement and satisfaction.● Led 3 scrum teams in executing development lifecycles (2 POs, 2 Dev Managers, 11 Devs, 3 QA), increasingteam velocity by 50% by building strong relationships and effective project management.● Analyzed, forecasted, and reduced integration costs, balancing financial and product development goals.

London, Canada Area

● Conducted user interviews to identify pain points, feature requests and enhancements.● Analyzed user data to define feature enhancements for better UX and engagement.● Prioritized backlog of features, enhancements, and bugs to optimize product development.● Developed business cases and managed product roadmap based on customer and market research.● Performed competitive analysis comparing positioning, capabilities, strengths, growth models and pricing.● Enabled sales team with training, documentation, and addressing technical inquiries.

London, Ontario, Canada

Info-Tech is the parent company of myPolicies. I was tasked to leverage user activity to explore revenue opportunity● Spearheaded new project to track license fraud activity with the goal of generating revenue opportunities.● Coordinated with IT, Security Researchers, and Legal to screen vendors and discuss project requirements.● Analyzed user login meta data to identify fraudulent activity which was leveraged to grow existing accounts.● Utilized user login data to identify what criteria constitute fraud i.e., “flagging criteria”● Worked on creating clean historical data sets to train Machine Learning model to predict fraudulent activity using flagging criteria

Dubai, United Arab Emirates

● Successfully scaled the company from 8 employees to 17 and increased revenue by 140% over 2 years.● Hired, trained, and managed 2 senior salesmen and 3 processing associates.● Developed a funnel of qualified leads through referrals, targeted SEO and curated social media campaigns.● Presented at Citizenship Expos globally about the benefits of investing and acquiring a second citizenship.

London, Canada

● Simulated dynamic process models using UniSim Design for various oil and gas projects, adhering to customer requirements, standards and outlined goal.● Modeled, tested and integrated regulatory control systems, namely DCS and PLC’s.● Created customized macros and code to streamline and automate data extraction and visualization.