Digital Marketing Specialist
Current• Spearheaded the creation and management of all social media channels in collaboration with the social media moderation team.• Led the rebranding initiative from Tropitel Hotels & Resorts to Trophy Hotels & Resorts.• Developed and managed website sections, integrating GTM and Pixels for enhanced tracking.• Partnered with international companies like RateGain, Affilired, and Giata for advanced marketing and system integrations.• Optimized campaigns, resulting in a 20% increase in ROI.• Enhanced online revenue by 25% through strategic e-commerce and web development efforts.• Boosted website traffic by 20% and increased leads by 15%.• Improved online bookings by 30% by enhancing website functionality.• Coordinated over 30 collaborations with international bloggers and influencers.• Played a key role in the opening of Naama Bay Suites & Spa in Oct 2023.