Curiosity and passion to have the power of knowledge – it started with a big mismatch in understanding my first position role, just after the army service. I was sure that I'm assigned to be a technical advisor but… it turn to be a field sales man. I never perceive myself as a salesman, much more on the engineering side. Somehow, very quickly the frustration was taken over by a highly developed curiosity. The outcome was a strong competence for how to combine the sales and the engineering together – as a power multiplier! Ever since then it was the best combination I could hope for – all the way from | Field salesman | Sales Manager | Marketing | Business Development | in several senior managerial positions, up to a full responsibility organization leadership.