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Heading the over all marketing and business operations of a Digital Agency; offering brand consulting, digital marketing and advertising services

Over seeing the marketing and business operations of a consulting firm; offering training, consultancy and event management services.

- Development of marketing collateral, such as brochures, both electronic and paper based, advertisements, both on the web and in other channels, and other similar material.- Manage media relations and promote Pakistani IT industry locally and globally through multiple media channels.- Ensure that PSEB’s web presence is attractive, interactive and up to date- Lead internal and external graphics designers to build attractive and attention grabbing graphical concepts. - Coordinate with the industry, domestic and foreign IT trade bodies, Pakistan foreign missions, local and international IT exhibitors and other stakeholders to participate in domestic and international events/exhibitions, take delegations abroad, invite international business delegates and manage the overall participation effort in the international market.- Manage PSEB’s official Facebook, Twitter, Linkedin and Google+ accounts- Managing PSEB’s Official Blog- Work with senior management to build a world class brand for Pakistani IT industry.- Assisted the board of directors in data analysis, marketing and coordination- Designed and managed newsletters and bulletins- Devised marketing strategies to increase the sale volume of PSEB’s IP services- Technical and Financial analysis of bandwidth usage for the all data nodes NOCs in Pakistan- Formulate and execute business strategies to make the data network nodes more viable.- Coordinated with PSEB registered clients, data collection for news bulletins and year book- Interacted with the IT industry by organizing business networking seminars and workshops

- Webmaster for pesb.org.pk, it.org.pk and stp.net.pk - Devised marketing strategies to increase the sale volume of PSEB’s IP services- Technical and Financial analysis of bandwidth usage for the all three data nodes in Lahore- Formulate and execute business strategies to make the data network nodes more viable.- Analysis of clients complaints and network status logs to plan necessary steps to minimize the downtime- Analysis of reports and logs monthly downtime resulted dues to technical issues at service providers - Designed, Developed and maintained various web portals for smooth internal and external operations of PSEB (www.pseb.org.pk, www.it.org.pk and www.stp.net.pk)- Designed marketing, advertising and promotional materials (webs, flyers, brochures, newsletters, blogs) for the marketing of PSEB services- Involved in the establishment of Software Technology Parks in Lahore; namely; Shaheen Complex, Anjuman-e-Himayat-e-Islam and TRG Complex

- Scheduling the technical support staff shifts to maintain the Data Network Node operational round the clock. - Supervise technical support staff for their professional development and training.- Involved in purchasing of routers, switches and other equipments for Data Node- Provided technical assistance to the clients (software houses, call centers and other IT and ITes organization) in smooth and efficient utilization of IP bandwidth- Liaisons with backbone service providers PTCL and TW1- Represented PSEB on social media platforms; managing official Facebook and Linkedin accounts- Coordinated with PSEB registered clients, data collection for news bulletins and year book- Interacted with the IT industry by organizing business networking seminars and workshops- Installed, Configured and Managed helpdesk and bandwidth monitoring system- Installation, Configuration, Commissioning and testing of equipments- Configuration, maintenance and trouble shooting of IP networks and leased line data circuits monitoring- Assisted the board of directors (director technical, director marketing and director finance) in preparation of proposals, planning and design of network up gradations, data analysis and presentations- Assisted marketing department in compiling marketing presentations.- Involved in designing of various Standard Operating Procedures (SOP), technical documents and written manuals. i.e. Help Desk Management System user and administrator manuals, configuration manuals for different equipments, backup and customer feedback forms, temperature logs and client complaint logs, LAN and WAN hardware maintenance documents according to ISO standards

- Installation, configuration and integration of BTS with BSC for both metro and ultra site solutions- Associated with network planning team of phase 1 for planning and expansion of Telenor network- Network link alignments, surveys, site acquisition and civil work supervision

- Open Source web development (mambo, joomla, wordpress, drupal, phpBB, moodle etc)- Web research, website planning and content management- Link building, on page and off page Search Engine Optimization (SEO)and Search Engine Marketing(SEM)- Graphics designing and web content writingAchievements and Accomplishments- Designed and developed Ireland’s tourism websites and generated contents. (www.dublinevents, www.eventsoftheweek.com, www.thedublinguide.com)- Designed and developed web content for Ryder’s Cup 2006, held in Ireland

- Managed a network of over 100 nodes in Star Topology.- Installation and configuration of Operation system and related software.- Troubleshooting of all the hardware, software and network related problems.- User email configuration and home directory management.

- Worked on IBM’s AS 400.- Troubleshooting of all the hardware, software and network related problems.- Installed and tested new software.

- Conducted feasibility studies for the Distribution of Pak Linux- Handled the production of the development documents- Conducted tasks related to software quality assurance- Managed and developed software using different tools

- Provided technical assistance to companies like Brothers, Moody, Mehta industries & Co., Askari Leasing- Dealt with all sorts of hardware, software and network related problems