Enjoying Life
Life 2.0
Who is Yigu Shen? Overview
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Yigu Shen is listed as Enjoying Life at Life 2.0, based in Greater Toronto Area, Canada. AeroLeads shows a matched LinkedIn profile for Yigu Shen.
Yigu Shen previously worked as Head of Account Management at Shoplazza and Team Leader of Account Management at Shoplazza. Yigu Shen holds Bachelor'S Degree, Sound Recording Engineering from Communication University Of China.
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Life 2.0
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Profile bio
About Yigu Shen
In 2007, I began my career in media as a TV and radio program editor, director, reporter at Shanghai Media Group. Back then, I had no idea where this journey would lead me.4 years later, I made a pivotal shift — from content creation to account management and sales. In the more than 12 years since that transition, I’ve worked across leading platforms, spearheaded multi-million dollar projects, and led teams that deliver exceptional results. But it wasn’t always smooth sailing. I took on challenges in a rapidly evolving media advertising & digital world. Moving through different companies and roles, from Meituan, iQIYI to Warner Bros. Discovery, and now as the Team Leader of Account Management at Shoplazza.I’ve worked with global brands like L’Oreal, Estée Lauder, Dyson, Audi, Toyota, and Volkswagen, and I continue to bring this expertise to my team, ensuring they not only meet but also exceed client expectations.I’ve grown to understand what truly drives business success: data-driven strategies, innovative content integration, and most importantly, strong relationships.Throughout my career, I've learned to adapt and thrive. I've managed to:* Drive sales up to 153% of target by crafting strategic solutions tailored to client needs* Win Top Sales Award at Discovery Channel and iQIYI* Execute high-impact projects, such as leading the Discovery show My Cat from Hell (China, Seasons 1 & 2), which won accolades at the Asian Television Awards and Asian Academy Creative Awards * Lead API integrations that cut operational costs by 95%, significantly boosting profitability for Meituan* Build and guide teams in North America and APAC, navigating complex business environments to deliver consistent growthNow, as the leader of the North American Account Management team at Shoplazza, I help businesses thrive by optimizing their customer experience through streamlined processes, market research, and tailored solutions.If you're looking for someone with a proven track record in media advertising & SaaS, client success, and team leadership, let's connect.
Listed skills include Strategic Planning, Negotiation, Marketing Communications, Customer Service, and 9 others.
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Yigu Shen's current company
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9 roles
Yigu Shen work experience
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Head Of Account Management
Team Leader Of Account Management
• Led and developed the North American Account Management Team, ensuring optimal performance and growth• Created and implemented strategies to foster professional growth within the Account Management team• Developed product & pricing strategies, including upselling, to maximize profitability while remaining competitive• Conducted market research to understand and analyze customer business models and pain points, enhancing product feature updates and iterations• Reduced customer onboarding time by 45% through refining and streamlining SOPs
Senior Account Manager
• Served as the primary point of contact for customer issues, facilitating smooth onboarding, delegating resolutions efficiently, and ensuring satisfactory outcomes through proactive communication and follow-up• Collaborated with cross-functional teams such as Sales, Product, and Development Engineers to implement products and solutions• Acted as a business partner to clients by understanding their business models, setting outcomes, and measuring objectives collaboratively• Cross-sold new products to existing customers, enhancing their overall experience and increasing revenue
Jan 2024 - Mar 2024
Senior Manager - Advertising Sales
• Consistently surpassed sales targets, achieving up to 153% of quota, and earned the TOP Sales Award in the APAC region for 2020 and 2021; closed the largest commercial content cooperation deal in the APAC region in 2021• Established and maintained strong relationships with key clients and agency partners, such as Estée Lauder, Dyson, Audi, Volkswagen, Toyota, Myfoodie, etc.• Served as Chief Project Director for the Discovery show My Cat from Hell (China, Season 1 & 2), overseeing the entire planning and execution of the project. Successfully secured top-tier APAC celebrities, Nicholas Tse and Jam Hsiao, as the show's hosts, and facilitated its simultaneous broadcast on Tencent Video• Coordinated cross-functional teams to develop and execute sales action plans, monitor sales objectives, and achieve content integration cooperation targets• Managed the sales and execution of multiple award-winning projects, including the Asian Television Awards for Best Reality Series and the Asian Academy Creative Awards for Best Branded Series
Feb 2020 - Apr 2023
Senior Channel Sales Manager
• Spearheaded sales growth in the China region in 2018 and 2019 by developing and executing successful sales strategies, achieving the TOP Sales Award with $70M in annual revenue• Identified, created, and implemented advertising solutions aimed at achieving measurable business results for our partners• Fostered and sustained strong relationships with key agency partners, such as GroupM, Mindshare, Mediacom, Dentsu, OMD, etc.• Leveraged various sales channels, including creative advertising on OTV and ad spots, to increase sales profit• Secured sponsorships for top online shows, such as The Rap of China and Idol Producer, to enhance brand presence and drive client business• Analyzed data and insights to guide strategy and implement iQIYI advertising solutions
Apr 2015 - Feb 2020
Advertising Account Manager
• Achieved 20% sales growth rate and exceeded advertising revenue goals by 25%• Conceptualized and executed successful integrated marketing and TV commercial campaigns, generating $8M in sales revenue• Built and maintained strong relationships with advertising clients resulting in increased sales and repeat business• Developed customized marketing strategies for clients such as Unilever China and Mondelez China• Expertly managed sales contracts and negotiations, achieving favorable contract terms while meeting deadlines and maintaining positive client relationships.
Apr 2014 - Aug 2014
Advertising Account Manager
• Acquired and managed high-profile business clients such as Skoda, Philips, Ctrip, and Uniqlo, resulting in a 35% increase in annual revenue• Collaborated closely with clients and agency partners to identify business needs and recommended effective advertising and sales promotion strategies• Established API cooperation with OTA clients Ctrip and eLong, creating a new and cost-effective mode of cooperation that reduced costs by 95%, leading to increased profitability• Orchestrated cross-functional coordination to implement successful promotions, surpassing sales objectives and targets for online advertising• Prepared sales contracts and skillfully negotiated terms, ensuring timely completion
May 2012 - Apr 2014
Tv & Radio Program Director / Editor / Reporter
• Conducted planning, writing, editing, audio recording for FM93.4 program Sound Archives• Directed and edited TV program Oral History, conducting 50+ interviews with prominent figures, from concept to delivery, ensuring exceptional quality and timely execution• Registered as a Reporter for Shanghai World Expo 2010, conducting 100+ interviews with popular national pavilion staff, earning recognition for outstanding journalism• Managed a production team of 6 staff members, overseeing budgets, timelines, and quality control processes to achieve industry-leading ratings and recognition
Jul 2007 - Apr 2012
1 education record
Yigu Shen education
FAQ
Frequently asked questions about Yigu Shen
Quick answers generated from the profile data available on this page.
What company does Yigu Shen work for?
Yigu Shen works for Life 2.0.
What is Yigu Shen's role at Life 2.0?
Yigu Shen is listed as Enjoying Life at Life 2.0.
Where is Yigu Shen based?
Yigu Shen is based in Greater Toronto Area, Canada while working with Life 2.0.
What companies has Yigu Shen worked for?
Yigu Shen has worked for Life 2.0, Shoplazza, Warner Bros. Discovery, Iqiyi.Com, and Shanghai Media Group.
How can I contact Yigu Shen?
You can use AeroLeads to view verified contact signals for Yigu Shen at Life 2.0, including work email, phone, and LinkedIn data when available.
What schools did Yigu Shen attend?
Yigu Shen holds Bachelor'S Degree, Sound Recording Engineering from Communication University Of China.
What skills is Yigu Shen known for?
Yigu Shen is listed with skills including Strategic Planning, Negotiation, Marketing Communications, Customer Service, Public Speaking, Sales Presentations, Corporate Communications, and Internal Communications.
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