I help companies drive growth through marketing & business performance using proven frameworks.I successfully led a digital marketing firm to $1 million in revenue in 18 months, and worked with over 40 brands across 12 verticals. Some of the clients I have worked with include Coca-cola, Samsung, Nestle, P&G, Moet Hennessy, Pernod Ricard, etc. I have worked with teams across multiple markets including the United Kingdom, South Africa, Kenya, United Arab Emirates, United States to mention a few. I have a strong background in marketing management, strategy and business performance management, as well as certifications in product management, AI, and digital marketing. I am also an investor and a mentor in the tech and creative industries, and the publisher of a thought-leadership platform for marketing professionals on the African continent and the world at large called The Diary of a CMO™. As the Founder and Chief Growth Officer at United Digital, I lead a team of talented marketers, storytellers, and technologists who design and execute effective growth strategies for our clients in the region and beyond. I am always open to connect and explore new opportunities.
The Diary Of A Cmo™
View- Website:
- youtube.com/@TheDiaryOfACMO
- Employees:
- 1
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Podcast HostThe Diary Of A Cmo™Lagos, Nigeria -
FounderUnited Digital Sep 2021 - PresentLagos, NigeriaUnited Digital is a content-first brand management, digital and growth marketing firm. We combine our understanding of marketing technology, storytelling, and culture to deliver growth objectives for tech and tech-enabled companies. Our clients include enterprise and mid-market level companies. We work with companies across these industries, Banking, FinTech, eCommerce, Consumer Goods, and OTA, to mention a few. So far...We conducted, documented and presented a Brand Audit report for a publicly listed company, valued at US$120 Million (July 2024).We designed & developed a communications strategy for an Africa-focused tech growth fund, with $200million in first fund close in Q1 2022. We partnered with an ad agency to help them design the 2023 strategy for a publicly-listed financial services client in the Nigerian market with a valuation of US$468 Million (July 2024).We helped one of the world's largest forex broker build and execute their marketing strategy in an African market. We worked with teams across Kenya & UAE.We develop the digital media strategy for driving awareness & user adoption for a publicly-listed financial institution on the African continent with a valuation of about US$536 Million (July 2024).We designed the Content Strategy for a FinTech startup in the African market. -
FounderContentmaps™ Jan 2024 - PresentLagos State, NigeriaContentMaps™ is a B2B Content-as-a-Service platform. We design and develop B2B content for clients for a monthly subscription. -
InvestorNeukleos Mar 2016 - PresentLagos, Nigeria -
Managing PartnerNeukleos Jan 2019 - Dec 2020Lagos, NigeriaAs Chief Executive Officer of Neukleos, I led the agency’s overall vision and strategy. I was responsible for defining strategic objectives & implementing strategic plans/frameworks to deliver on those objectives while maintaining an open dialogue with stakeholders, and driving organizational success.During my time as CEO, I took the business from 2 consecutive years of turning losses to $1 Million in revenue and double-digit net profit. I led a team of 40 people including, creative directors, art directors, copywriters, cinematographers, video editors, & strategists. Over the course of 18 months, we won multiple client accounts adding Nestle Plc, Pernod Ricard, The La Casera Company, and Coca Cola Plc to the roster of retained clients.I also had the opportunity to work with financial services clients and helped launched a few fintech products like M36 & Payday Investor. I recently launched a publishing platform called The Digital Masterclass where I publish best-in-class digital content, host my thought leadership virtual event known as Digital Masters Series and launched a coaching program called Digital Masters Coaching Program.I have been a visionary and innovator in digital for 12+ years. -
Founding Member & Commercial DirectorNeukleos Mar 2016 - Dec 2018Lagos, NigeriaAs Commercial Director, my responsibilities can be categorized into 2 main parts:Business Management: Developed & implemented market & business development strategies at a strategic level. This included identifying new opportunities, developing new client relationships, creating business proposals, etc.Led the company in managing client relationships & ensuring that the board & management team were kept informed of the performance of the business, growth opportunities & new business development. Responsible for the strategic direction on all client work by working closely with the team leads & BMs.Developed internal business processes to drive efficiencies & effectiveness in service delivery to clients and other related commercial elements of the business.Client Management:Responsible for driving profitability for a specific group of accounts including LVMH (brands Hennessy, Moet & Chandon, Belvedere & Veuve Clicquot), Union Bank of Nigeria Plc, ARM Financial Services, MTN, etc. Launched Hennessy's recruitment platform; Hennessy VS Class, and grew to over 500 million brand mentions.Responsible for the overall growth of all client accounts/projects/campaigns. Ensured the timely development and execution of plans, campaigns, and projects to assure earnings, growth, and profit goals are achieved. Responsible for the team, work goals, performance management, and business team training requirements necessary to provide both quality and profitable service to Clients. -
FounderThe Diary Of A Cmo™ May 2023 - PresentA thought-leadership and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large. We are building global platform with an African essence!Our mission is to build a timeless repository of knowledge, consistently drive talent development on the African continent within the advertising, broader marketing communications and related media, tech and creative industries, and lastly, to deliver meaningful experiences that foster human connections in different ways, shapes or forms. -
Seed InvestorKuchezagaming Jan 2019 - PresentLagos, NigeriaKucheza Gaming is an Africa focused games and esports company. We provide unique Esports experiences to 6-18 year-olds.The entertainment value of Esports is undeniable. We are going further and proving that Esports can be used for both education and play. By building a network of leagues and teams, industry involvement, computing curriculum, we are catering to the demands of African consumers and demonstrating a new level of value in gaming. -
Seed InvestorBabies First Mar 2020 - PresentLagos, NigeriaBabies First is a startup baby products retail brand based in Nigeria. Our mission is to provide Nigerian (someday all African) mums with affordable & world-class baby product lines from global brands. -
Lead InstructorThe Digital Masterclass Dec 2020 - Sep 2021Lagos, Nigeria -
Director Of ProgrammingAdvertising Week Africa Jan 2017 - Dec 2020Lagos, Nigeria -
Senior Account ManagerBytesize Digital Marketing Agency Jan 2012 - Nov 2015Lagos State, NigeriaEstablish & implement digital marketing strategies that align with the needs and goals and of the client. Managed implementation across key digital marketing functions like Search, Display, Social Media Marketing, Media Planning & Buying, Analytics, Performance Marketing, etc. Led multiple client account teams at the agency including but not limited to Coca Cola, Samsung, The First Group, Etisalat Nigeria, Moet Hennessy, Konga, etc. Managed the Coca Cola digital campaign for the 2014 FIFA World Cup campaign & Hennessy Artistry digital campaigns for 2011, 2012, 2013, 2014 & 2015 in the Nigerian market. Managed the largest Google Ads Account in the year 2011 in the Nigerian market; about £300,000 for The First Group client. Worked closely with the brand, creative, & marketing teams to ensure that the digital strategy aligns with the organisation’s broader marketing strategy and efforts.Lead the analytics and reporting function for digital campaigns with a focus on optimisation and driving real business results. -
Senior Executive, SearchBytesize; Digital Marketing Agency Feb 2011 - Dec 2011Lagos State, NigeriaPrimarily recruited to manage the Google Search & Google Display campaign of a client; The First Group.Responsible for developing the search & display ad strategies, copy, landing page recommendations and budget planning for this client.
Eyitayo Olayemi Skills
Frequently Asked Questions about Eyitayo Olayemi
What company does Eyitayo Olayemi work for?
Eyitayo Olayemi works for The Diary Of A Cmo™
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Eyitayo Olayemi's current role is Podcast Host.
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Eyitayo Olayemi has interest in Children, Education, Movies And Arts, Poverty Alleviation, Music.
What skills is Eyitayo Olayemi known for?
Eyitayo Olayemi has skills like Digital Marketing, Online Advertising, Online Media Buys, Business Strategy, Social Media Marketing, Marketing Strategy, Online Lead Generation, Online Reputation Management, Digital Media, Digital Strategy, New Media, Social Media.
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Eyitayo Akin Olayemi
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