Eylul Pierce Email & Phone Number

United States

California, United States

https://www.eylulpierce.com/

United States

• Boot-strapped a business aimed connecting local weavers in Turkey with American shoppers. Notable milestones:
• Created the product strategy, roadmap, pricing and marketing strategy including messaging and positioning.
• Implemented targeted marketing campaigns, increasing website traffic by 50% and conversion rates by 20% within six months of official launch.
• Created a partner distribution network, resulting in a 40% rise in monthly sales revenue through partner sellers.
• Cultivated a loyal customer base by implementing customer loyalty programs and personalized communication tactics, resulting in a 25% increase in customer retention and a 50% rise in referral sales over twelve.

Emeryville, California, United States

• Responsible for analyzing marketing data to identify trends, measure campaign effectiveness, and provide insights to inform marketing strategies.Achievements:
• Designed and implemented customer segmentation, attribution, cohort, LTV, and incremental measurement strategies, leading to a 20% increase in marketing campaign ROI.
• Implemented an automated marketing performance reporting system that reduced manual reporting time by 50%, allowing for more efficient data analysis and decision-making.
• Fostered strong collaboration between channel marketing leads, resulting in successful execution of multiple high-impact marketing initiatives and improved data-driven decision-making processes.
• Streamlined attribution processes to maximize resource allocation and budget utilization, leading to a 15% increase in ROI.
• Collaborated closely with the Growth team to leverage in-house and external databases, maximizing sales and profit by integrating data with digital marketing platforms.

United States

Led high-impact audience and brand awareness research projects for top-tier clients, including ESPN, HBO, and Toyota, providing data-driven insights to inform strategic marketing decisions. Managed a team of research analysts, ensuring timely project delivery and adherence to quality standards. Presented actionable recommendations to senior leadership and.

Emeryville, California, United States

• Conducted qualitative and quantitative research focused on media and entertainment mobile apps, managing day-to-day project operations with offshore vendors.
• Designed survey questionnaires and sample frameworks, oversaw fieldwork, and ensured the accuracy and impact of reporting.
• Incorporated findings into output materials, including pitch decks and reports.

United States

• Gracenote is a global company that provides music, video, and sports metadata, as well as automatic content recognition (ACR) technology, to businesses in the entertainment industry.
• Collaborated with product, sales and product marketing teams to support product roadmap and market launch plans for connected-car solutions. Performed competitive and market landscape analysis, supporting market.
• Accepted a full-time position after the internship.

Istanbul, Türkiye

• Managed key tasks for the launch of a new ID verification feature, effectively liaising between customer success, design and development teams, which resulted in the feature being delivered on schedule and receiving.
• Conducted comprehensive user research and collected actionable feedback through surveys and interviews, leading to a 15% improvement in user engagement by addressing critical pain points.
• Spearheaded a strategic go-to-market plan for a new dental imaging solution, driving 10% revenue increase and capturing additional 8% market share within the dental segment in just 2 years.

International Diploma Program, Marketing And Global Business Management

Master Of Science - Msc, Business Administration And Technology Management

Bachelor Of Science - Bs, Chemistry