-Assistance to the ICP (Integrated Commercial Planning) process by identifying the key opportunities possible action plans, making the necessary analysis; assist developing channel category plans and TTS plan for upcoming year for Modern Channel (SPMs) in the market-Working closely with Marketing and Category Development and taking possible actions. Analyzing Nielsen and IPSOS data.-Develop channel based presentations and support account teams.-Develop and assist trade marketing activities.-Assist development in-store vision of success(POS) for respective channel in each category. Support and track its implementation and continuously review the effectiveness of our in-store actions.-Support new product launches in the responsible channel.

Dealing with 1-2-1 marketing, designing & executing trade activities.Manage and develop CRM System related business analytic tools.Define the Key Performance Indicators (KPIs) of TMR in accordance with the company strategy and routinize KPI reporting.

Preparing monthly, quarterly and yearly sales analysis, expectations and controls in Brand Activation.Working closely with sales team, proactively making commercial Brand Activation projects.Guiding BMIs to organize wide variety of events to develop and maintain awareness of Kent and Rothmans which are our strategic brands for ASU 30.Implementing market research through the re-active consumer dialogues while monitoring consumer trends and competitor's activities.Make monthly accruals, GRs and follow-up documentation. (SAP) Agency management in all channel development projects.

Measure the performance of sales activities; creating weekly and monthly activity report and presenting it to the management. Following the latest news and developments in the sales and marketing field.Forecast, analyse and reporting the national competitor activities, new launches or trade campaigns.Analyze new segmentation data and report the effectiveness.Prepare easy to understand report format to forecast and follow sales results.Preparing bimonthly trend analysis report for Europe DivisionConduct new segmentation for retailer engagement activities and retailer visits in New Istanbul Plan.Organising sales visits to potential customers.Preparing monthly and quarterly top management reports.

Preparing monthly, quarterly and yearly sales analysis, expectations and controls.Responsible of determining monthly KPI. Preparing monthly and quarterly top management reports.Preparing of monthly financial statement report in accordance with IFRS . Maintaining the relationship with external auditors, supply data to the auditors and play a key role in audit field work, including the process of checking & controlling the auditor’s IFRS reports

Volunteered as an intern for office support including providing information to companies from Turkey on the UK market and export opportunities and reviewing and helping approval of applications for state subsidies to Turkish companies investing in the UK.