Eymeline Pernet Email & Phone Number

Caluire-Et-Cuire, Fr

Lyon

Advantage Group is the leading advisor in B2B engagement globally. We help people and organizations work better together by providing the gift of feedback and, through insight, drive positive behaviour change and business growth. Advantage uses data, feedback and strategy consulting to illuminate opportunities for mutual growth, strengthen relationships and provide invaluable insight.

Paris

Lead of a team of 4+ people, responsible for Shopper Marketing and Digital Marketing strategy for out-of-home clients (cafes, restaurants, takeaway ...) :• Execution of Shopper & Digital Marketing trades and events for OOH by the team : budget, planning, creatives, material production and delivery• Point-of-sales material strategy for OOH stores : yearly orders, delivery, stock value, OG 24 plan• Strategy and management of OOH Shopper & Digital tools : Digital Factory, Click&Collect, Menu Cards, Combo Boards• Responsible for Food Aggregators & New Digital Businesses (Uber Eats, Deliveroo ...) : contractualisation, client relationship, data analysis, B2B and B2C activations yearly plans

Paris

Launch and ownership of the Digital Factory program specifically designed for out-of-home clients (cafes, restaurants, takeaway ...) :• Creation and design of the Digital Factory webapp, used by CCEP Field Sales Team (200+ people) • Selection of most pertinent Digital Marketing & Services solutions to help boost clients' business • Product Owner for a Click&Collect and Digital Menu solution developped internally • Animation of the Digital Factory community : events, trainings, monthly calls • External communication on the initiative : PR, winner of LSA & Commerce Connecté awards• Top-to-top meetings with biggest CCEP clients : Burger King, France Boissons, Groupe Bertrand...• Management 2+ people

Paris

Precision Marketing program based on shoppers’ purchasing behavior • Partnered with retailers and agencies to set up year-long CRM plans• Led CRM activations using various medias: coupons, emailings, RTB, Facebook displays, SMS…• Tracked revenue performance and delivered annual business plans• Management 1+ people

Paris

Consulting in Digital and Data strategy • Identified and prioritized Digital and Data services for the B2C activity of a sugar industry leader• Built 2020 Data strategy for a major player in cereal production, machinery and gardening• Analyzed needs on a loyalty program relaunch using Innovation/Design Thinking methods• Improved e/m-commerce strategy for a bank : user experience review, wireframing, A/B Testing

Paris

Région De Chicago, États-Unis

Customer Insights for Walgreens and its suppliers (Drugstore, 120M cardholders)• Represented emnos point of contact for Walgreens : tool training, business and tech support• Introduced expertise from France by sharing standardized templates and best practices• Led custom analysis for vendors including Path-to-Purchase projects on Pharmacy

Paris

Customer Insights for Carrefour and its vendors (17M cardholders)*Marketing and Category Management Analysis for vendors*• Managed 9 different vendor accounts over 3 years: Coca-Cola, Danone, Henkel, Kelloggs...• Trained and advised vendor teams on emnos tools • Delivered custom analysis based on Carrefour loyalty data : assortment, merchandising, promotion, innovation, direct marketing, proximity, out of stock• Animated collaborative projects and tripartite meetings between Carrefour and vendor partners • Managed one trainee*Business Development*• Led the contract renewal and commercial development of 9 vendor accounts • Helped launch the emnos support on Non-Food at Carrefour and the commercialisation to vendors• Participated in RFPs from international retailers *Consulting support for Carrefour*• Built tailored performance reportings for Carrefour top management• Supported the Non-Food categories and product managers on strategy building• Delivered targeting recommendations and ROI analysis of solo media campaigns

Bruxelles

Customer Marketing Strategy for 5 Louis Vuitton stores within Benelux • Planned and coordinated direct marketing actions : mailings, e-mailings• Organized In and Out-Store events for best customers• Built clientele analysis reportings per store and recommended marketing actions• Nourished the client marketing specialists ‘community in store through briefings and seminars• Helped maintain the quality of the stores database

Master In Management

Activities and Societies: President at CITECOM - student run consulting group specialised in Communication and Direct Marketing to SME’s.

Foundations In Design Thinking

- 1-week onsite bootcamp to learn and practice the different steps associated with a Design Thinking process : ethnography research.

Msc Marketing (Double Diploma With Edhec)

- Specialisation in CRM and Marketing Analytics courses - Consulting project in collaboration with the university (4 months) - development.