Brian Schwartz

Brian Schwartz Email and Phone Number

Director of E-Commerce and Omnichannel @ OraLabs Inc
New York, NY, US
Brian Schwartz's Location
New York City Metropolitan Area, United States, United States
About Brian Schwartz

With over 20 years of experience in performance marketing and e-commerce, I bring a unique blend of entrepreneurial mindset and corporate expertise to the table. My proficiency in data analysis, ability to adapt to change, and experience in prospecting, negotiations, and partnership optimization make me a valuable asset in any team setting. I have worked with a diverse range of clients, including Fortune 100 companies and have honed my skills in online advertising, data analytics, optimization, project management, design, coding, CRM systems, e-commerce, affiliate marketing networks, and operations. My design background allows me to pay meticulous attention to the minutia of campaigns, ensuring optimal productivity and positive ROI. I am a versatile and independent worker, ready to cultivate new partnerships and help your business grow like a well-manicured lawn.Areas of Expertise:Online Advertising: Google AdWords , Google Display Network - Mobile, Facebook Ads, Bing Ads, Instagram, Snapchat, Native (Outbrain), LinkedIn Ads, Pinterest Ads, YouTube Display Ads & Interstitials, Reddit Ads, Twitter Ads, Quora Ads, Pops, PUSH, Classifieds, Influencer Marketing, Retargeting, Email marketing (Mailchimp, AWeber, iContact, Optizmo)Data Analytics: IBM Cognos Reporting BI Software, Google Analytics, Webmaster Tools, Tableau, SimilarWeb, Adplexity SEMRUSH & SpyFu ResearchOptimization: Adobe Test & Target, Quantcast, Optimizely A/B + Multivariate Test, Adsense (Monetization), Funnel hackingProject Management: Basecamp, Trello, Asana, JiraDesign: Adobe Macromedia Design Suite (Photoshop, Illustrator, Dreamweaver FTP, Flash Animation), Sparkol Video Scribe software, Creative Art Direction, UX / UI Design, Wireframes, Storyboards, Search Engine Optimization (SEO), Web design, gif Banner Ad creation, Video tutorials, Consumer product development, Landing page + template tuning, Consumer package design, Consumer product development (prototypes)Coding: HTML, Basic JavaScript & CSS, API integrationsCRM systems: Salesforce, Hubspot, BuzzStream, Pitchbox, Zoho, LeadspediaE-Commerce: Yahoo, eBay, Amazon, Shopify, Volusion, PrestashopAffiliate Marketing Networks (Advertiser & Publisher): CJ by Conversant, Impact Radius, HasOffers, Cake, LinkShare, Everflow, Affiliate Window & ShareASale, Invoca Pay Per CallOperations: Hiring + Onboarding; Process design, implementation & optimization

Brian Schwartz's Current Company Details
OraLabs Inc

Oralabs Inc

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Director of E-Commerce and Omnichannel
New York, NY, US
Website:
oralabs.com
Employees:
97
Brian Schwartz Work Experience Details
  • Oralabs Inc
    Director Of E-Commerce And Omnichannel
    Oralabs Inc
    New York, Ny, Us
  • Oralabs Inc
    Director Of E-Commerce & Omnichannel
    Oralabs Inc May 2021 - Present
    Parker, Colorado, Us
    Founded in 1990, OraLabs, Inc. operates out of an OTC Drug, FDA registered and audited, 150,000 sq. ft. manufacturing facility in Parker, Colorado.OraLabs manufactures, markets, and distributes consumer products. Categories include Lip Care, Over The Counter (OTC) Drugs, Oral Care, Skin Care, Sun Care, Personal Care, Hand Sanitizer, & Hair Care. These and various other products are available under Contract Manufacturing.These products are available under OraLabs National Brands, Store Brands and Crest/Scope & Oral B under license from the Procter & Gamble Company.
  • I Want To Mow Your Lawn, Inc.
    Founder
    I Want To Mow Your Lawn, Inc. Jun 2020 - Present
    Wayne, Us
    𝗠𝗜𝗦𝗦𝗜𝗢𝗡 𝗦𝗧𝗔𝗧𝗘𝗠𝗘𝗡𝗧To preserve dignity, enable independence, and build community by providing eco-friendly essential lawn service for the elderly, veterans, and others in need.𝘚𝘜𝘔𝘔𝘈𝘙𝘠As the founder of I Want To Mow Your Lawn, this non-profit organization is a passion project of mine, and I find great meaning and purpose in our mission to serve those in need. It is incredibly fulfilling to see the positive impact that our organization has made on the lives of the elderly, military veterans, disabled, and under-resourced individuals/families in our community and beyond.Although I am thankful to be back at work now, I remain committed to growing and expanding our organization to help even more people in need. I am grateful for the continued support of our sponsors, donors, and volunteers, who share in our mission and make it possible for us to continue doing this important work.Our organization has been featured in over 300 media outlets locally, nationally, and internationally across TV, print, radio, and online. For a comprehensive list of media clippings, please visit our website at https://www.IWantToMowYourLawn.com/news ~ Join us in our #MOWmentum and help make a difference in your community.
  • Calibrant Digital
    Vice President Of Demand Generation
    Calibrant Digital Jul 2019 - Jun 2020
    Calibrant is an online marketing and consulting firm that helps its partners in regulated industries including insurance and financial services redefine how they use digital. Calibrant creates customized digital experiences for consumers using deep vertical intelligence, and pulling it through their knowledge of data, media and consumer behavior. The firm offers a comprehensive set of managed services including lead generation, data analytics, search, display advertising, email and creative production.
  • Aragon Advertising
    Director Of Network Distribution
    Aragon Advertising Aug 2017 - Jul 2019
    Brooklyn, Ny, Us
    - Team ranked #1 Pay Per Call Network for 2 Years in a Row- Deployed scalable, semi-autonomous self-service program with Affiliate Managment Team- On-boarded phone call quality assurance representative for actionable insights, compliance monitoring and fraud detection- Implemented internal wiki knowledge-base for internal references, processes & procedures- Assisted in planning and execution of tracking platform migration helping save the company thousands of dollars in costs per month- Worked with finance department to roll-out 3rd-party automated payment platform integration- Launched fully integrated proactive live chat affiliate support feature with Everflow API support and on-boarded full-time live support agent - Oversaw Network Distribution Team's day to day responsibilities including inbound applicants, offer applications, data analytics and relationship management
  • Aragon Advertising
    Senior Affiliate Manager
    Aragon Advertising Jan 2016 - Aug 2017
    Brooklyn, Ny, Us
  • Dedicated Media
    Senior Affiliate Manager
    Dedicated Media Mar 2015 - Dec 2015
    El Segundo, Ca, Us
    • Supported the planning and marketing of external client products via Email Marketing partners: Verizon Hum and New York Times Home & Digital Delivery.• Managed network of bloggers as exclusive source of distribution for General Mills brands: Pillsbury, Betty Crocker & Tablespoon recipes.• Recruited top referring Insurance firm as overflow partner for State Farm Auto Insurance call campaign• Drove HBO Now CPI installs thru Programmatic media buying partners
  • Social Media Feed
    Jack-Of-All-Trades
    Social Media Feed Sep 2010 - Sep 2015
    Failed startup business venture with lots of learning lessons along the way. Direct experience building a Social Media software as a service website product from scratch while managing project priorities, tasks, timeline & phases. Conceptualized B2C and B2B platform with storyboards, wire-framing user experiences, logo creation and vetting & partnering with designer and developer team. Integrated with Social Media Platforms: Facebook, Twitter, Instagram, Google, Linkedin, Foursquare, Flickr & YouTube authentic login and syndication plus a post scheduling feature with BufferApp API. Statistics, hashtag follows and profile customization. Built a custom back-end admin dashboard for user, pricing packages and content management. Created an LLC, performed competitor analysis, raised investor capital, failed at kick-starter campaign, tested paid advertising and organic outreach.It’s just sitting there now dormant at www.SocialMediaFeed.comif any investors are interested in reviving!
  • Liveperson
    Affiliate Account Manager, Consumer
    Liveperson Jul 2011 - Feb 2015
    New York, Ny, Us
    • Managed and optimized Oracle’s Java.com live chat support partnership; campaign averaged $15,000/month in gross revenues. Added social icons to landing page resulting in 21K+ bookmarks. • Received Optimizely Platform Certification in October 2014.• Transitioned all media partner accounts from older tracking platform to single campaign onto Impact Radius platform resulting in streamlined processes and faster reporting tools.• Implemented use of BuzzStream to organize and execute partner outreach campaign.Attracted 50+ targeted signups; segment reached $20K/month in commission earnings.• Worked with BI team to create Daily Affiliate Dashboard and monitoring tools thru IBM Cognos reporting software to help detect trends and view real-time KPIs.• Coordinated with design and coding team for custom API integration of LivePerson’s technology directly embedded into partner sites resulting in a lift of 3x conversion rate.• Grew active number of Affiliate accounts by +400% over 3 year span. Affiliate channel responsible for 25% of total new customer acquisition; up from 10% over same timeframe.• Made speaking debut at Affiliate Management conference in San Francisco April 2013.
  • Dne Nutraceuticals
    E-Commerce Director
    Dne Nutraceuticals Oct 2010 - Jun 2011
    • Increased Facebook likes by 6000% for bestselling product. Implemented lead gen form on custom Facebook page landing tab which attracted 10,000 sample requests.• Delegated back linking efforts with outside SEO company; built 400 backlinks per month for company website URL’s on multiple PR 1-6 sites.• Installed internal Affiliate Program; saved company $800+ per month in 3rd party fees. Program switch enabled increased payouts for partners and improved network EPC.• Integrated live chat feature reducing site abandonment and customer service calls while increasing revenue by providing coupon codes online in real-time. Trained call center operator to engage with customers via Live Chat integration.• Performed keyword research & tested various Google & Bing paid search campaigns; cut costs more than half and tripled conversion rates.
  • Health-Tech, Inc.
    Marketing Coordinator
    Health-Tech, Inc. Sep 2005 - Jun 2010
    • Liaison to domestic and international brokerage firms working with Food, Drug, Mass & Retail outlets distributing company flagship and private label products responsible for over $2.5M of gross revenues annually.• Prepared product mockups, packaging and marketing collateral alongside VP of Sales.• Setup internal approval process with Quality Assurance department and execs for artwork submission to print vendors.• Produced PowerPoint presentations for Procter & Gamble and Binney & Smith pitching concept for Scope Breath Fresheners & Crayola Hand Sanitizers private label program. Coordinated efforts with Nancy Bailey & Associates, Inc. Licensing Agency. Worked with P&G corporate design team on product packaging featuring Ryan Seacrest.• Portable Scope Breath Freshener Mists became top selling item with Health-Tech, Inc., generating over $1 Million in Revenue in first year between 2 available SKUs.• Maintained content and designed websites for SweetBreath.com and ScopeToGo.com; drove traffic thru SEO, blogs, social media and paid search ad campaigns. Started ecommerce store selling individual SKUs direct to consumers; grossed additional $10K/month in sales by advertising via SEM channel and media buying.• Oversaw partnership with User-Friendly Software, Inc. for a paperless integration of electronic data interchange to accept daily purchase orders with national merchants.• Intermediary to shipping department and third-party logistics provider for locating best carrier rates, confirming receipt of goods and delivery of customer orders.
  • Andiamo Telecom
    Outside Account Executive | Marketing Director Assistant | Graphic Web Designer
    Andiamo Telecom Sep 2003 - Aug 2005
    • Designed prepaid calling cards, store posters, standalone email promos and fax blasts. • Updated and administered corporate website. Integrated server side news ticker for marketing department to add announcements by simply uploading a text file.• Set up 40 new stores in first month of outside sales.• Distributed over $30,000/Month in Prepaid Phone Card Sales across all accounts.Suggested implementation of wireless handheld PDAs for sales reps to manage business; maximized productivity thru improved territory and inventory management.

Brian Schwartz Skills

Email Marketing Online Marketing Seo Digital Marketing Marketing Web Analytics E Commerce Affiliate Marketing Social Media Marketing Ppc Entrepreneurship Advertising Web Design Sem Facebook Business Development Social Media Online Advertising Crm Blogging Lead Generation Strategy Wordpress Salesforce.com Affiliate Management Process Improvement Creative Direction Affiliate Relations Affiliate Networks Media Buying Analytics Microsoft Excel Google Analytics Html Google Adwords Website Promotion Website Monetization Affiliates Idea Generation Conversion Optimization Photoshop Dreamweaver Flash Landing Pages Pitching Ideas Web Maintenance Landing Page Optimization E Commerce Optimization Web Content Management

Brian Schwartz Education Details

  • Arizona State University
    Arizona State University
    Industrial Technology

Frequently Asked Questions about Brian Schwartz

What company does Brian Schwartz work for?

Brian Schwartz works for Oralabs Inc

What is Brian Schwartz's role at the current company?

Brian Schwartz's current role is Director of E-Commerce and Omnichannel.

What is Brian Schwartz's email address?

Brian Schwartz's email address is it****@****ail.com

What is Brian Schwartz's direct phone number?

Brian Schwartz's direct phone number is +148059*****

What schools did Brian Schwartz attend?

Brian Schwartz attended Arizona State University.

What are some of Brian Schwartz's interests?

Brian Schwartz has interest in Eminem, Nba, Lady Gaga, New York Yankees, Google, Qdoba Mexican Grill, Dunkin' Donuts, Wine, Basketball, Nike.

What skills is Brian Schwartz known for?

Brian Schwartz has skills like Email Marketing, Online Marketing, Seo, Digital Marketing, Marketing, Web Analytics, E Commerce, Affiliate Marketing, Social Media Marketing, Ppc, Entrepreneurship, Advertising.

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