Edward Choi Email & Phone Number

Washington, Dc, Us

Mclean, Va, Us

Aptaria enables digital transformation for companies and organizations of all sizes, including Fortune 500 clients through strategic Salesforce implementations, UX/UI, cybersecurity, and custom AI-driven solutions. As the global head of GTM strategy and partnerships, I am responsible for the design and execution of revenue growth initiatives that integrate GTM functions including Sales, Marketing, Business Development, and Strategic Alliances.

Mclean, Va, Us

Custom Salesforce ERP and cloud computing solutions for companies and organizations of all sizes, including Fortune 500 clients.

Seattle, Washington, Us

Absolute is the world’s leading enterprise and government security solution, serving as the industry benchmark for endpoint resilience, visibility, and control. The company enables more than 15,000 customers with self-healing endpoint security, always-connected visibility into their devices, data, users, and applications whether endpoints are on or off the network, and the ultimate level of control and confidence required for the modern enterprise. Embedded in over half-billion endpoint devices, Absolute cuts through the complexity to identify and self-heal endpoint agent failures and delivers intelligence and real-time remediation that equips enterprises to stop data breaches at the source.Leading the development, launch, and P&L ownership of the new Application Persistence-as-a-Service (APaaS) business and driving strategic partnerships with leading technology services companies to co-create and launch new innovative security solutions.

Gyeonggi-Do, Suwon-Si, Kr

I accelerated growth among enterprise and government clients by launching and leading new alliance organization to shepherd strategic partnership opportunities with top-10 tech partners and largest carriers worldwide to revenue realization. Collaborating with product, GTM, direct sales, and partners, I ensured alignment and achievement of immediate and long-term goals.Initiatives include:> A joint venture with IBM that achieved nearly 100% of projected revenue despite a 50% scale-back forced by COVID.> The world’s first Industry 4.0/Smart Factory 5G Solution, launched in Singapore and on track for rollout to 4 more countries.> The world’s first and only smart visual assistive solution, built on mobile VR technology and allowing millions of vision-impaired people to regain their sight.

Reston, Va, Us

I owned the Customer Success Management (CSM) strategy and built the CSM organization to close capability gaps in solution delivery and support. This critical piece of the company’s transformation from consulting services to digital marketing/analytics SaaS offering drove revenue growth and customer retention.Achievements include:> Enabling large wins and turnarounds with a pursuit strategy and organization with the capabilities to close and execute bigger deals and improve service delivery. > 10% increase in recurring revenue and renewal rates in 6 months.

Houston, Texas, Us

Leading alliances strategy for HPE, I scaled a collaborative ecosystem to build, sell, and deliver differentiated services-led hybrid IT solutions. Wins include:> A new success blueprint to update and accelerate programs comprising 77% of the company’s 2017 revenue plan.> A CRN top-ranked marketplace, the Americas partner hybrid cloud ecosystem, launched in collaboration with Cloud28+.

Houston, Texas, Us

I was initially recruited to HPE to join its new HP Cloud leadership team and develop the company’s first cross-BU customer success and services delivery organization. Results include:> Maximizing revenue growth of HPE’s top 100 worldwide enterprise clients by supporting sales pursuit and end-to-end client engagement.> 200% of 2015 sales support and 150% of revenue goals, achieved with a customer success strategy that improved cloud services sales, renewal, and expansion.

Basking Ridge, Nj, Us

I built a new revenue growth engine for Verizon Enterprise by leading the separation and integration of Hybrid Cloud, Managed Services, Security, and Consulting Services from Verizon into the Terremark subsidiary, a $2B cloud acquisition in 2011.Achievements include:> $400M post-acquisition growth driven by the transformation of a siloed sales force into a unified solution-selling organization that leveraged Terremark’s sales specialists, online retail, SMB, and strategic partners.> Exceeding 15% YoY growth goal by streamlining the quote-to-cash deal process.

Basking Ridge, Nj, Us

Implemented the vertical solutions strategy transforming the Verizon Business global sales force from network-focused component selling to a higher-revenue and margin security/cloud/managed services vertical solution selling model. • Developed Verizon’s Vertical Solutions GTM strategy and hired the first seventy industry experts to create the core management and SME teams for target verticals - Healthcare, Retail, Financial Services, Utilities, Travel & Transportation, Media & Entertainment, and Manufacturing.• Developed and implemented the new sales and delivery organization structure, go-to-market model, compensation plans, and rapid on-boarding/training programs.

Basking Ridge, Nj, Us

Leading the integration of Cybertrust after Verizon’s acquisition, I directed worldwide sales operations COE, developing and implementing a new security specialist overlay model to support global account/capture teams, sales quota plans, and performance tracking/reporting models. The new Verizon Security BU exceeded its revenue plan by 273%.

Us

More than tripling NA-focused TruSecure’s $45M revenue to $165M under Cybertrust, I led the worldwide business operations and sales enablement strategy to integrate 120 specialized security sales professionals from 3 companies into a new shared sales model, systems, and methodologies. By 2007, Cybertrust was the world’s largest private global Information Security provider and was acquired by Verizon.

Reston, Virginia (Va), Us

With full P&L responsibility for the managed DNS and IP services line of business, I grew revenue from $0 to $15M in year-1, on track to reach $35M by year-2. I launched the LOB go-to-market strategy and organization, led two acquisitions, and managed large enterprise consulting services and the SMB Hosted Application Solution.

I established and built the professional services firm to $2M+ in organic revenue in the first 12 months through engagements with Internet-native companies (Interliant, AppNet, Digex), providing web-hosting planning, vendor selection, and management services, as well as IT system integration and developer-friendly web hosting services.

Us

I implemented the Sales Enablement & Operation group (sales engineering, training and pre/post-deal support) for the $150M+ global web and application hosting business.

Us

I built and led the company’s first Unix-managed hosting solutions product team, developed the sales and support team training program for new offerings, and served as Unix platform and product SME for technical sales support.

Dublin 2, Ie

I served as the system design and integration team lead for one of the first CRM/ERP engagements for a large telecom company, a multi-year $120M engagement.