Edward Choi Email and Phone Number
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As a customer-first senior technology executive, I leverage my experience across the entire revenue cycle to lead the strategy and operationalization of new revenue vehicles. From new business models to industry-leading partner programs, I’ve created and launched startup initiatives within Fortune 50 companies (Samsung Mobile, HPE, Verizon) and propelled PE-backed startups to profitability.My experience spans SaaS platforms, managed services, and consulting services: I have led highly successful initiatives with P&L ownership spanning 5G mobility/IoT, cloud, cybersecurity, digital transformation, and more as an:ALLIANCE STRATEGIST: Working with top-10 tech partners, I steer strategy behind first-of-their-kind solutions, including the world’s first cloud/AI/5G private network Industry 4.0 solution for Samsung Mobile. I also build world-class ecosystems, including HPE’s #1 Cloud Partner Channel Ecosystem (Synergy Research).RAINMAKER: I influence sales, partnerships, solutions, service delivery, and customer success to develop fully realized revenue vehicles, achieving >100% of growth and customer success targets for HPE and consistently exceeding revenue goals.OPERATIONS STRATEGIST: Leveraging strong operator DNA, I establish the business models, org structures, and teams to execute growth strategies, including the model that generated $400M post-acquisition growth from Verizon’s new cloud/security/ICT services practice.With industry recognition that includes VisTalks’ 2017 Top 55 Cloud Channel Visionary, I lead across partners, functions, and technologies to develop and deliver revolutionary solutions, highly lucrative lines of business, and award-winning programs. Connect with me or contact me to discuss opportunities. Expertise includes:Strategic Partnerships & Alliances | Enterprise SaaS Solutions | Go-to-Market (GTM) Strategy | Channel & Business Development | Customer Success & Service | Cybersecurity/Cloud Consulting | Digital Transformation | IT Modernization
Aptaria, Inc.
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Senior Vice President, Strategic Alliances And Business DevelopmentAptaria, Inc.Washington, Dc, Us
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Senior Vice President, Gtm Strategy And PartnershipsAptaria, Inc. Dec 2023 - PresentMclean, Va, UsAptaria enables digital transformation for companies and organizations of all sizes, including Fortune 500 clients through strategic Salesforce implementations, UX/UI, cybersecurity, and custom AI-driven solutions. As the global head of GTM strategy and partnerships, I am responsible for the design and execution of revenue growth initiatives that integrate GTM functions including Sales, Marketing, Business Development, and Strategic Alliances. -
Advisory Board MemberAptaria, Inc. Dec 2022 - Dec 2023Mclean, Va, UsCustom Salesforce ERP and cloud computing solutions for companies and organizations of all sizes, including Fortune 500 clients.
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Senior Vice President, Global AlliancesAbsolute Security Jun 2021 - Dec 2023Seattle, Washington, UsAbsolute is the world’s leading enterprise and government security solution, serving as the industry benchmark for endpoint resilience, visibility, and control. The company enables more than 15,000 customers with self-healing endpoint security, always-connected visibility into their devices, data, users, and applications whether endpoints are on or off the network, and the ultimate level of control and confidence required for the modern enterprise. Embedded in over half-billion endpoint devices, Absolute cuts through the complexity to identify and self-heal endpoint agent failures and delivers intelligence and real-time remediation that equips enterprises to stop data breaches at the source.Leading the development, launch, and P&L ownership of the new Application Persistence-as-a-Service (APaaS) business and driving strategic partnerships with leading technology services companies to co-create and launch new innovative security solutions. -
Corporate Vice President, Global Alliances & Business DevelopmentSamsung Mobile Sep 2018 - Apr 2021Gyeonggi-Do, Suwon-Si, KrI accelerated growth among enterprise and government clients by launching and leading new alliance organization to shepherd strategic partnership opportunities with top-10 tech partners and largest carriers worldwide to revenue realization. Collaborating with product, GTM, direct sales, and partners, I ensured alignment and achievement of immediate and long-term goals.Initiatives include:> A joint venture with IBM that achieved nearly 100% of projected revenue despite a 50% scale-back forced by COVID.> The world’s first Industry 4.0/Smart Factory 5G Solution, launched in Singapore and on track for rollout to 4 more countries.> The world’s first and only smart visual assistive solution, built on mobile VR technology and allowing millions of vision-impaired people to regain their sight. -
Senior Vice President, Customer Success And Professional ServicesResonate Dec 2017 - Sep 2018Reston, Va, UsI owned the Customer Success Management (CSM) strategy and built the CSM organization to close capability gaps in solution delivery and support. This critical piece of the company’s transformation from consulting services to digital marketing/analytics SaaS offering drove revenue growth and customer retention.Achievements include:> Enabling large wins and turnarounds with a pursuit strategy and organization with the capabilities to close and execute bigger deals and improve service delivery. > 10% increase in recurring revenue and renewal rates in 6 months. -
Vice President, Worldwide Strategic Alliances & Channel InitiativesHewlett Packard Enterprise Feb 2016 - Jul 2017Houston, Texas, UsLeading alliances strategy for HPE, I scaled a collaborative ecosystem to build, sell, and deliver differentiated services-led hybrid IT solutions. Wins include:> A new success blueprint to update and accelerate programs comprising 77% of the company’s 2017 revenue plan.> A CRN top-ranked marketplace, the Americas partner hybrid cloud ecosystem, launched in collaboration with Cloud28+. -
Vice President, Worldwide Hybrid Cloud Customer SuccessHewlett Packard Enterprise Feb 2014 - Feb 2016Houston, Texas, UsI was initially recruited to HPE to join its new HP Cloud leadership team and develop the company’s first cross-BU customer success and services delivery organization. Results include:> Maximizing revenue growth of HPE’s top 100 worldwide enterprise clients by supporting sales pursuit and end-to-end client engagement.> 200% of 2015 sales support and 150% of revenue goals, achieved with a customer success strategy that improved cloud services sales, renewal, and expansion.
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Vice President, Worldwide Gtm Strategy & Operations - Terremark CloudVerizon Enterprise Solutions Jan 2011 - Feb 2014Basking Ridge, Nj, UsI built a new revenue growth engine for Verizon Enterprise by leading the separation and integration of Hybrid Cloud, Managed Services, Security, and Consulting Services from Verizon into the Terremark subsidiary, a $2B cloud acquisition in 2011.Achievements include:> $400M post-acquisition growth driven by the transformation of a siloed sales force into a unified solution-selling organization that leveraged Terremark’s sales specialists, online retail, SMB, and strategic partners.> Exceeding 15% YoY growth goal by streamlining the quote-to-cash deal process. -
Managing Director, Vertical Solutions - Verizon BusinessVerizon Enterprise Solutions Jun 2009 - Jan 2011Basking Ridge, Nj, UsImplemented the vertical solutions strategy transforming the Verizon Business global sales force from network-focused component selling to a higher-revenue and margin security/cloud/managed services vertical solution selling model. • Developed Verizon’s Vertical Solutions GTM strategy and hired the first seventy industry experts to create the core management and SME teams for target verticals - Healthcare, Retail, Financial Services, Utilities, Travel & Transportation, Media & Entertainment, and Manufacturing.• Developed and implemented the new sales and delivery organization structure, go-to-market model, compensation plans, and rapid on-boarding/training programs.
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Managing Director, Cybersecurity Center Of Excellence - Verizon BusinessVerizon Enterprise Solutions Jun 2007 - Jun 2009Basking Ridge, Nj, UsLeading the integration of Cybertrust after Verizon’s acquisition, I directed worldwide sales operations COE, developing and implementing a new security specialist overlay model to support global account/capture teams, sales quota plans, and performance tracking/reporting models. The new Verizon Security BU exceeded its revenue plan by 273%.
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Vice President, Worldwide Cybersecurity Services Gtm & Solution DeliveryCybertrust (Acquired By Verizon) May 2003 - Jun 2007UsMore than tripling NA-focused TruSecure’s $45M revenue to $165M under Cybertrust, I led the worldwide business operations and sales enablement strategy to integrate 120 specialized security sales professionals from 3 companies into a new shared sales model, systems, and methodologies. By 2007, Cybertrust was the world’s largest private global Information Security provider and was acquired by Verizon. -
Managing Director, Managed Dns And Ip ServicesVerisign – Internet Domain Name And Infrastructure Services Company That Manages .Com And .Net. Mar 2001 - May 2003Reston, Virginia (Va), UsWith full P&L responsibility for the managed DNS and IP services line of business, I grew revenue from $0 to $15M in year-1, on track to reach $35M by year-2. I launched the LOB go-to-market strategy and organization, led two acquisitions, and managed large enterprise consulting services and the SMB Hosted Application Solution. -
Ceo And FounderQuadrant One Consulting Mar 1999 - Mar 2001I established and built the professional services firm to $2M+ in organic revenue in the first 12 months through engagements with Internet-native companies (Interliant, AppNet, Digex), providing web-hosting planning, vendor selection, and management services, as well as IT system integration and developer-friendly web hosting services.
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Director, Worldwide Sales Enablement & OperationsDigex (Acquired By Verizon) Jun 1997 - Feb 1999UsI implemented the Sales Enablement & Operation group (sales engineering, training and pre/post-deal support) for the $150M+ global web and application hosting business. -
Manager, Managed Hosting Services Product ManagementDigex (Acquired By Verizon) Sep 1996 - Jun 1997UsI built and led the company’s first Unix-managed hosting solutions product team, developed the sales and support team training program for new offerings, and served as Unix platform and product SME for technical sales support.
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Senior ConsultantAccenture (Formerly Andersen Consulting) Dec 1992 - Sep 1996Dublin 2, IeI served as the system design and integration team lead for one of the first CRM/ERP engagements for a large telecom company, a multi-year $120M engagement.
Edward Choi Education Details
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University Of MarylandElectrical Engineering
Frequently Asked Questions about Edward Choi
What company does Edward Choi work for?
Edward Choi works for Aptaria, Inc.
What is Edward Choi's role at the current company?
Edward Choi's current role is Senior Vice President, Strategic Alliances and Business Development.
What is Edward Choi's email address?
Edward Choi's email address is ed****@****zon.com
What is Edward Choi's direct phone number?
Edward Choi's direct phone number is +157126*****
What schools did Edward Choi attend?
Edward Choi attended University Of Maryland.
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