Ezequiel Drucker Email & Phone Number

Winnipeg, Mb, Ca

Winnipeg, Manitoba, Canada

Winnipeg, Manitoba, Canada

- Owned relationship with our mDSP/Affiliates channel, providing bi-weekly business updates, sharing data and insights to optimize campaigns, and keeping our CPA below target (reducing it 27% YoY). Also analyzed their performance, focusing on consolidating the channel.- Lead a project involving the internal product team for generating specific events so our partners can optimize towards specific goals, resulting in a growth of User acquisition of +60% year over year.- Set up a process to quickly create DataStudio dashboards specific to our marketplace campaigns. Connected to paid social platforms via APIs to get updated data for large campaigns, understand the goals of each campaign, and display relevant KPIs on each dashboard.- Worked with our internal and global teams to fine-tune our mappings so we could compare performance across channels. Understanding all possible data sources can bring them all together into one source of truth for reporting, analyzing performance, and planning and strategizing to find the best channel mix.Member of The Recipe (cultural committee for the marketing team). Organized team building activities once a month, for our marketing team of +70 people

Winnipeg, Manitoba, Canada

Winnipeg, Manitoba, Canada

• Strategy, reporting and implementation of Google Ads campaigns to generate new leads and to promote our blog content• Manage CRM and generated reports and analysis of performance• Add new users to our internal communication tool, and keep the database updated• Helped with the strategy, reporting and implementation with Social Media (Facebook, Instagram, LinkedIn and Twitter)• Assist in major events keeping track of the new leads generated, and adding the information to the CRM• Reporting activity on our website using information from Google Analytics

Buenos Aires Province, Argentina

One of the top ten wine producing companies in the world• Created successful digital marketing strategies to specific target, that helped the company get on the top ten in the global liquor industry in sales.• Executed 25 digitals campaigns per year, reaching at least the 50 % of the target in each one• Sent newsletters for a new e-commerce which resulted, with the media strategy, in 30 % sales increase within first six months.• Managed the relationship with the biggest medias in the country (including Facebook and Google), achieving bonus for the company at the end of each year.• Led and controlled the billing process finding and fixing problems that saved the company to pay 17 % of the annual budget.

Buenos Aires Province, Argentina

Digital media agency providing media and communication solutions• Created successful performance strategy with a Financial client, which resulted to increase 27% of media budget• Optimized campaign of an e-commerce which resulted in revenues over the 60% of the budget• Developed the content and the campaign strategy for an e-commerce in the Cyber Monday which resulted in a 15% of sales over the budget• Managed the relationship with the biggest medias in the country achieved to activate different contents according to the results of sports games, and discounts (two for one) in some occasions

Buenos Aires Province, Argentina

A local food company that sells cookies• Arranged meetings with a supplier who ended up becoming the sponsor of a very important Polo tournament• Started the Facebook Fan Page, and executed the marketing program which reached the 10K fans in the first month• Made a price survey resulting in new terms for negotiation with kiosks• Consulted with editorial staff for external communication which made the suppliers push our products in the Point of Sale, increasing 3% the sales in the firsts two months

Data Analytics

Advanced Excel, MySQL and Tableau

Bachelor Of Arts (Marketing) - Ba, Marketing

Bachiller, Humanidades Y Ciencias Sociales

Activities and Societies: Junior Achievment