elkanodata is an Information Design Agency focused on crafting award-winning visual content and digital experiences for relevant topics and stories that matter, for clients such as UN Women, WEF, Kayak, Spotify, Nespresso, and Viacom.

* Reported to Marketing EVP and CEO* Planned and implemented the marketing strategy (outbound and inbound)* Coordinated the agency rebranding process* Led the creative team that produced all creative assets, both digital and offline* Planned and executed drip campaigns for new business lead generation* Created and planned social media content* Coordinated events production, both offline and webinars

**OAK Digital was acquired by Gen3 Marketing***OAK Digital is an award-winning performance & affiliate marketing agency based in NYC and was recently acquired by Gen3 Marketing, one of the largest agencies in the U.S. affiliate marketing industry.Reporting to the Head of Marketing, I worked on new business development by running client acquisition campaigns. I managed the relationship with affiliate marketing directories. I worked along with our external partners on our rebranding project.

Led a team of 30 creatives and PMs that produced all digital marketing assets for the Microsoft USCMO account. Coordinated daily interaction between the WT Seattle and WT BA accounts teams. Had an active role in client meetings and pitches for upselling opportunities.

I taught the course "Digital Branding, Content Strategies and Storytelling" to MBA candidates.

Responsible for the delivery of all creative materials produced for Microsoft GDC, USA.Coordinated daily work with the Accounts team at POSSIBLE Seattle.The POSSIBLE brand was discontinued in 2021 and replaced by WT.

I led an extremely dynamic team - composed of Producers, Creatives and Growth Monks - that prospected and won new business opportunities across LATAM and the US Hispanic market.Clients: Google (The Zoo), Mercado Libre, Barry University, Ocean Bank, Shell and Techint.Yearly sales goal achieved (in 8 months): 93%MediaMonks is the most-awarded creative production agency on the planet (135+ Cannes Lions), working with global brands to craft campaigns and content, platforms and digital products.

Focused on developing the Government vertical market. Led digital media negotiations with different levels of government such as the Chief of the Cabinet of Ministers (JGM), the Government of the City of Buenos Aires (GCBA), the Municipality of Vicente Lopez (MVL), and political parties such as Juntos Por El Cambio.Also worked with the Travel industry, the key accounts being LATAM Airlines and Aerolíneas Argentinas.

I led the business development of Warner Music, a new digital premium video product comprising more than a million videos from the most renowned music artists. Every month, Warner Music videos are watched by 15 million unique users in Argentina.

Lead the development of LA NACION's Video On Demand (VOD) product strategy and new digital subscription products.Played an active role in the product ideation of LN+, LA NACION's pay TV channel. Acted as a strategic partner within the organization building relationships with the heads of the different departments involved in this digital initiative while advocating for innovation. Supervised the team that produced more than 30 corporate/B2B events, managing a $40MM yearly budget. Previously as Chief of Audiovisual Platforms I developed and tested several web video products, contents and formats.

Led the development and strategy of new consumer-facing digital products.Managed all streaming media products across all digital devices and platforms such as TV Everywhere, SVOD and OTT services for the History, H2, A&E and Lifetime brands in the LATAM region, including Brazil (18 countries).Coordinated cross-functional teams (such as Creative Services, Programming, Legal Affairs, Original Production, Research, etc.) involved on the development, launch and support of our portfolio of webapps and native mobile apps. Acted as a strategic partner within the organization, building relationships with the heads of the different departments involved in this initiative while advocating for innovation.Provided vision, scope and all documentation needed to support UX design and development (use cases, workflows, wire-frames, design requirements).Tracked and improved key metrics associated with digital products.Analized competitive landscape to detect market trends and design product roadmap.Along with Marketing, defined go-to-market plans and support marketing materials (on-air and online promotions - both desktop and mobile).Supervised a +15 people development team based in Spain, USA, Venezuela and Argentina.

Developed new business in LATAM. Provided strategic consulting to TV content creators and operators on how to get the maximum profit from their video products by implementing OTT & TV Everywhere solutions. Supervised the +10 people development team of designers and programmers that developed the platforms used by content creators to distribute their products on different digital media and devices. In less than two years developed and launched the following TV Everywhere platforms: In LATAM:. DirecTV - directvplay.com. FOXPlay - foxplay.com. MoviecityPlay - moviecityplay.com. TNTPlus - videos.tntla.com. SpacePlus - spaceplus.tv. HOT GO - hotgo.tv . XTSY TV - xtsy.tvIn Asia:. FOX Movies Play - foxmoviesplay.com. FOX Sports Play - foxplayasia.com. Star China Movies - scmplay.comSome of our clients: DirecTV, Moviecity, FOX LATAM, Star China Movies, Turner Broadcasting System, FOX Asia, TEN LATAM, Claxson.

Worked exclusively for McDonald’s LATAM (Arcos Dorados, the world's largest McDonald's franchisee). Responsible for the strategic planning and the creation of all digital product strategies - online, social and mobile - to be implemented throughout thirteen markets in the region.Led the +10 people team of creatives, web designers and programmers that developed all digital products such as websites and online games, some of these featuring augmented reality and VR. Developed the social media strategy and tactics for the nine McDonald’s Facebook fanpages in LATAM, which was later implemented by the Community Manager with great success. Produced a quarterly strategic report which included trends in communication, social media, technology, digital culture, consumer behavior, and mobile.

OnTrade is an online B2B community for the U.S. travel industry.Initially, as acting Project Manager I evaluated several eBuilders - both web design and programming agencies - in order to select the one to develop the OnTrade platform. I led the development process.On a more strategic role, I was responsible for developing the marketing and communications plan and the lead generation strategy. I evaluated different advertising and revenue models to monetize the online community. I established relationships with key specialized media players in the region.OnTrade was acquired by Conference Hound in September 2013.

Addict Digital Media was the only Latin American mobile start-up that qualified and made it to the finals of the Mobile Peer Awards 2008 - held at the Mobile World Congress in Barcelona - where we presented Wipii, our mobile social network that combined mobile and web technologies. The Wipii engine was later transformed into "Frances GO", the mobile marketing platform we developed for BBVA Banco Frances, one of the largest banks in Argentina.My responsibilites during the agency's start-up included all human resources hiring and business prospecting.Developed new businesses for the three business units: online marketing, SEM/SEO and mobile software development. Planned both mobile and online product and communitacion strategies for our accounts. Supervised the development team and third party vendors such as web design and programming agencies.Accounts: 7Up Lima Free (BBDO), América TV, BBVA Banco Frances, British American Tobacco, Danone, Disney Latino, Movistar, Sprayette.

Responsible for account direction and new business development. Planned both mobile and online product strategies. Selected and supervised third party vendors – web designers, Flash developers, programmers, video producers, copywriters among others.Accounts: Agrocomodities, AméricaTV, Danone (Actimel, Activia, Cindor, Danette), Cinetauro, Clarín (Olé), Compass Group, Diálogo Publicidad, Fiat, Gamesa, Illusion Studios, Publicis Grafitti, Reed Exhibitions, Pop Art, TM Design, Unilever (Endomarketing).

Since FCBi worked almost as an agency within FCB (ATL), I supervised both accounts and creative teams. Responsible for new business development. Planned direct communication strategies - both offline and online. Organized the internal creative resources and selected web design third party vendors. Worked with the Datamidia FCB Brazil interactive team on a daily basis for the Motorola account.Accounts: Banco Galicia, Revista Brando, Citibank (Diners), Coca Cola (Endomarketing), IADT, Kraft (Sales force), Medicus, Motorola, MINI, Nivea, Personal, Personal Paraguay, Sanatorio Otamendi, SC Johnson (Endomarketing).

Led the Lucky Strike online team for Argentina, Mexico and Venezuela and the Kent online team for Argentina. Working for the Lucky Strike account, was responsible for the planning of the online communication strategy and online activation/promotional efforts of the brand. Coordinated the in-house team of creatives, web designers and programmers who worked on the monthly updating of the local website. For both the Mexican and Venezuelan markets: supervised the local teams that developed the brand websites and the monthly contents update.Regarding the Kent account: created, planned and developed the first website in the local market with a virtual 3D environment.

Responsible for account supervision and new business development of the Interactive Department. Planned online communication strategies, content development and website maintenance for different accounts. For the Citibank account, produced locally all the interactive corporate communication pieces for the LATAM region.Previously, as a CRM (Customer Relationship Management) Consultant had an active role in the design and implementation of several marketing initiatives for different loyalty programs such as Discoplus, Mi Ford and YPF Serviclub.Accounts: Actionline, Ades, Bayer, Citibank (Regional Corporate Marketing) Danone, Disco, Ford, Microsoft, Maizena, Sancor, Tulipán, Unifón, Unilever, Villavicencio, Visa, YPF.

Designed both the off-line and on-line communication strategies of the company and supervised its implementation. Planned and supervised the launch event. Developed the on-line direct marketing program. Guided the team that handled relationships with other dotcom companies. Developed strategic alliances, negotiated with key vendors, and defined all the actions needed to reach commercial goals. Supervised the work of the advertising, design and PR agencies. Acted as liaison with our local partners Multimedios América and Discovery Networks. Collaborated with the Marketing Director based in the U.S., and with other Fiera.com Marketing Managers in Mexico, Brazil, Colombia, Chile, Puerto Rico and Spain.