✪ Organising and leading meetings with relevant stakeholders to elicit and document requirements.✪ Leading information sessions with stakeholders to present new functionalities of the solution, creating trust and understanding of each feature. Preparing process maps to aid their understanding of how interfaces are integrated.✪ Effectively communicating insights and plans to cross-functional team members and management.✪ Ensuring solutions meet business needs.✪ Developing low fidelity wire frames. ✪ Creating Knowledge Base Articles.✪ Elaborating a support model.✪ Updating, implementing and maintaining procedures through documentation and creating relevant business analysis artefacts.

✪ Networked with suppliers, distributors and stockists throughout Australia, NZ, South-East Asia and Europe to develop low risk growth✪ Queried, sorted, and summarized data enabling user-friendly information✪ Generated new leads and existing clients via phone, email and digital marketing✪ Worked with existing clients to grow their business via working in various areas: insights, brand, sales, marketing, logistics, finance and operations. ✪ Established international brands into Australia and Asia✪ Identified and analyse issues, developing hypothesis and translating data to present insights and recommendations to our clients.

Headway is a data-driven media buying company for marketers, providing solutions that combine technology for display, video, mobile, native, social and cutting edge creative formats to reach an audience.✪ Identified, qualified & closed new business opportunities to hit revenue goals. I engaged in relevant LinkedIn groups, analysed executives’ profiles & prepared a contact strategy, resulting in new business.✪ Established & managed relationships with senior marketing, advertising & executive level contacts within client organisations.✪ Evaluated & articulated the client’s business & marketing objectives & provided solutions to help them achieves them. I consulted on how many conversions clients wanted & desired target audience. I prepared tactics to execute a strategy involving different types of ad-campaigns in various, yet specific, channels of communication. ✪ Created & delivered presentations on advertising solutions to meet the client’s advertising objectives which impacted Headway Digital’s sales & revenue.✪ Worked with sales planning & account management to create opportunities & manage accounts. Portfolio accounts were reviewed for quality assurance and optimisation & according to their feedback, I would extend contracts or create new strategies for them to increase revenue.✪ Developed online media CPM / CPC / CPA campaigns; hybrid models & carried out competitive analysis & ROI. I negotiated pricing models & made the decision of what campaign would best suit our client which was then passed to Operations to implement the contract’s technical side.Key Achievement:✓ Increased portfolio by 36% by providing tailored solutions to meet the client’s long-term marketing objectives & short-term advertising needs. I believed there was more to optimise, more data to scrutinise & help our clients push the threshold of their goals to invest more money with us & they did.