Ezgi Çatori Email and Phone Number
Ezgi Çatori work email
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Ezgi Çatori personal email
As a seasoned professional with over 14 years of experience in sales, marketing, product management, and user experience design, I specialize in crafting innovative, user-centered solutions that drive business success. My extensive corporate journey has equipped me with a robust skill set, including design thinking, lean innovation, and agile methodologies. I have successfully led cross-functional teams and managed complex projects, applying these skills to deliver outstanding results.At IBM Sistemi Informativi, I have been instrumental in driving the design process from a business perspective, ensuring our solutions effectively address core challenges. My responsibilities include leading the redesign of major websites, developing comprehensive digital strategies, and facilitating agile processes. I take pride in translating design solutions into tangible business value, leveraging human-centered methodologies to achieve impactful outcomes.Previously at Turkcell, I held key roles from Digital Experience Architect to Strategic Marketing and Product Manager. My contributions included creating holistic design strategies, conducting usability testing, and managing loyalty programs for millions of customers. I led innovative marketing projects, optimized digital sales channels, and developed strategic marketing plans aligned with high-level business objectives. Throughout my career, I have demonstrated a consistent ability to drive business success through innovative, user-centered design and strategic initiatives.My dedication goes beyond business; I set a clear path and am eager to transition my skills and experience to nonprofit organizations, where I can contribute to meaningful global causes. I am passionate about leveraging my business acumen and design expertise to support NGOs in creating sustainable, user-focused solutions that make a difference on a global scale. Key OfferingsBusiness Design & Product Management: Expertise in transforming business challenges into innovative solutions through human-centered design methodologies.Lean Innovation & Agile Approaches: Proficient in applying lean innovation principles and agile frameworks to enhance project delivery and team performance.Cross-functional leadership: Experienced in leading cross-functional teams, facilitating collaboration, and ensuring alignment with organizational goals and strategies.Digital Transformation: Successfully led digital transformation projects, including website redesigns and digital sales optimization, to enhance market-specific user experiences.
Sistemi Informativi, An Ibm Company
View- Website:
- sistinf.it
- Employees:
- 732
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Business Designer LeadSistemi Informativi, An Ibm Company Dec 2021 - PresentRome, Latium, Italy• Acting as a scrum master in the CCI project, facilitating a self-organizing team, guiding the agile process and ensuring• Developing a holistic digital strategy for Campari Group, transforming, redesigning, and rebranding all websites to reflect market-specific differences• Implementing the IBM Garage project for Campari Group, which includes 23 companies and more than 60 brands, to unify digital strategies across different agencies and brand owners; Providing strategic leadership and facilitating effective collaboration among stakeholders, ensuring efficient project execution and fostering an environment of continuous improvement and innovation, playing a pivotal role in unifying Campari’s digital efforts, streamlining processes, and enhancing overall project efficiency and innovation -
Founding MemberBeyond Community Nov 2020 - Present -
Sr. Business DesignerIbm Ix Apr 2019 - Feb 2021Istanbul, Turkey• Leading the redesign project for Türk Telekom’s website, focusing on customer-centric solutions• Driving the design process through a business lens to ensure solutions effectively address business problems• Translating design solutions into business value using human-centered methodologies• Managing a team of 25 members, ensuring optimal performance and successful project delivery, even in the absence of direct supervisory authority• Preparing proposals and contributing to business development effort• Collaborating with internal stakeholders across multiple departments to deliver innovative products and services that align with the organization's vision and strategy -
Senior Digital Experience ArchitectTurkcell Nov 2017 - Mar 2019Istanbul, Turkey- Bring user-centered design (UCD) process methods to digital solutions from concept to launch- Serve as both an information resource to stakeholders regarding existing user experience and as a design “visionary” providing stakeholders with a grasp of future possibilities- Work collaboratively with product owners to discover needs, gather requirements and translate business requirements into meaningful experiences- Work closely with stakeholders like project managers, interaction designers, visual designers, analysts and developers (FE and BE) to ensure proposed solution for defined need is feasible- Lead cross-functional design sessions between Product, ICT, Interaction and Visual Design teams - Promote user needs, preferences and behaviours through qualitative and quantitative research and analysis- Communicate research results and designs to stakeholders- Ensure that concrete benefits of user-centered design are measured, documented and communicated to stakeholders- Review and providing feedback on the final implementation of the design - Monitor and having knowledge of wider industry UX trends and relevant technology trends- Evangelize user-centered design within the company. -
Senior Marketing & Product ManagerTurkcell Jan 2016 - Oct 2017Istanbul, Turkey- Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth- Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements- Assesses market competition by comparing the company's product to competitors' products- Determine product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders- Translate product strategy into detailed requirements and prototypes- Scope and prioritize activities based on business and customer impact- Work closely with engineering teams to deliver with quick time-to-market and optimal resources- Evaluate communication strategy and media plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed- Drive product launches including working with digital communication, corporate communication, executives, and other product management team members- Lead the marketing project planning and budgets with participation from all relevant stakeholders to achieve workstream goals and priorities- Maintain overall integrity and coherence of the marketing projects- Coordinate with organizational partners to ensure their contribution to the marketing project plans of the workstream and that their functional priorities and initiatives are informed by each other- Develop and establish metrics and measurement processes for tracking progress towards achieving the workstream goals and project outcomes- Report status, progress, risks & issues of the program at regular intervals to the all relevant stakeholders- Ensure that the delivery of outputs or services from the marketing projects measure up to defined quality, timing and budget commitments -
Senior E-Commerce Business Development Manager / Product OwnerTurkcell Feb 2012 - Dec 2015Istanbul, Turkey- Develop strategy and business model of online sales channel- Design, monitor and analyse the productivity of processes and improve them- Responsible for customer centric approach of the channel and the products & services that are offered from online sales channel- Determine actions to enhance channel-based sales and system performance- Working closely with marketing, finance, legal affairs, customer experience and ICT teams to deliver outputs for online sales channel's- Follow global trends and competitor actions in e-commerce and entrusted to the take necessary actions -
Retail Sales Support SpecialistTurkcell Apr 2010 - Feb 2012Istanbul, Turkey- Report and analyse sales performance indicators for daily, weekly or monthly- Generate alarms to relevant units if it's required- Take part in project to increase sales- Responsible for ensuring that performance enchancing actions are taken by sales channels- Coordinate the relations between the sales and the other departments -
Management Trainee - PafTurkcell Aug 2009 - Mar 2010Istanbul, TurkeyI began my career at Turkcell as a management trainee, where I completed my internship with the wholesale sales team. Recognizing my potential, the company offered me a part-time position. During this time, I produced an unprecedented valuation report, facilitated the preparation of technology experts' reports, and summarized sales data for all franchises. My performance led to an offer for a full-time role at Turkcell.
Ezgi Çatori Skills
Ezgi Çatori Education Details
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Industrial Engineering -
Bornova Anatolian High School
Frequently Asked Questions about Ezgi Çatori
What company does Ezgi Çatori work for?
Ezgi Çatori works for Sistemi Informativi, An Ibm Company
What is Ezgi Çatori's role at the current company?
Ezgi Çatori's current role is Business Designer Lead @ Sistemi Informativi, an IBM Company | Product Management, Service Design, Design Thinking.
What is Ezgi Çatori's email address?
Ezgi Çatori's email address is ez****@****.com.tr
What schools did Ezgi Çatori attend?
Ezgi Çatori attended Yildiz Technical University, Dokuz Eylül Üniversitesi, Bornova Anatolian High School.
What are some of Ezgi Çatori's interests?
Ezgi Çatori has interest in Presentation Skills, Agroecology, Social Media, New Technologies, Social Cause Projects, Industrial Design, Food Politics, Cinema, Education, Digital Marketing.
What skills is Ezgi Çatori known for?
Ezgi Çatori has skills like Mobile Devices, Sales Management, Product Management, Telecommunications, Customer Experience, E Commerce, Business Development, Project Management, Analysis, Research Projects, Digital Marketing, Resource Management.
Who are Ezgi Çatori's colleagues?
Ezgi Çatori's colleagues are Caterina Di Capua, Raul Robledo, Gianni Romano, Andrea Lupini, Fabio Di Gennaro, Andrea Montagna, Cristina Seno.
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