Ezhilraj Gunasekaran Email & Phone Number

Coimbatore, Tamil Nadu, India

Coimbatore, Tamil Nadu, India

Coimbatore Area, India

Coimbatore Area, India

Marketing/Business Development - Enterprise Solutions and Enterprise MobilityMarketing- Market Research- Digital Marketing - Search Engine Marketing (paid search ads/PPC) - Search Engine Optimization - Display advertising - Social Media Marketing- Marketing Collateral - Brochure, Product/Service Presentations, Website Revamping etc.Business Development- Generating Targeted Database- Lead Generation- Profile Analysis and Conference Call with Prospects- Prospect to Customer Conversion- Handling RFPs

Chennai Area, India

• Ensure Go-to-Market readiness and Business Operational Readiness for our service offerings such as Microsoft Dynamics Services(AX, NAV, GP, CRM), Microsoft SharePoint Services, Microsoft Technology Development Services and Enterprise Mobility Solutions• Developed and Managing an Integrated Marketing approach Team which comprises of Market Research/Content, Business Development, Creative(UI/Web Design) and SEO/SEM/SMM• Key team lead in organizational transformation from Consumer Mobility Solutions to Enterprise IT services and Enterprise Mobility Solutions • Create, Manage and Maintain innovative collaterals/content that can be used by our Business Development/Sales teams to generate new business• Overall responsibility for the branding, imaging, content etc. for the company's Website• Manage organic strategy, identifying opportunities to improve Web page/brand visibility, page structure and keyword use• Manage ad campaign budget with the goal of optimizing text ads, display ads and keywords for maximum ROI• Advertisements & Events participation activities ensuring brand management & maximum brand visibility• Work across key internal stakeholders to set priorities and develop account targets that emphasize strategy and knowledge of the target market• Facilitating the RFP/ RFI / Contract/ NDAs roll out• Performing Internet-based research to identify new opportunities in industries, business prospects, partners, customers• Actively involved in entire sales cycle of Karya’s Offerings – Lead Generation, Presentations, Proposals, Prospect Meetings for closing the deal• Building Relationships with key stakeholders across the business.• Provide regular reporting and useful analytics to leadership team • Support our Business Development teams by providing marketing collateral such as Sales presentations, Brochures, Case studies, On-device demo reels, etc.

• Majority of my role were in framing & executing Strategic Business Plans, forming Strategic Business Partnership with major business Conglomerates.• Creating Integrated Marketing Plan, Managing Sales and Market Research Team • Lead Generation, Project Negotiation, Project Management • Coordinating Application Development team in the area of new product development like Requirement Analysis, Scope study and project planning etc. • Responding to RFPs, Developing the complete costing, Staffing Requirements for the opportunity • Heading Business Development for Outsourced Product Development Services and Mobile Application Products - IT product and Services Selling.• Built a new Marketing Team, Building partnership to roll-out our new Software product, developing and managing Marketing Collaterals, Market Research Activities, Strategic Initiatives, etc.• Maintained highest degree of customer satisfaction by providing valuable solutions through Yesteam products for their business challenges/priorities

Chennai Area, India

Marketing/Market Research Role:(Microsoft Dynamics AX, NAV, CRM) • Creating Prospect Database through Low Level and High Level Research • Prepare profile documents for prospective customers before conference call/face-to-face meetings • Finding the project opportunities from other relevant databases and web based tools • Developing Marketing Collaterals • Doing Analysis like Competitor and SWOT Analysis for strategic initiatives • Analyzing the industry vertical and understand the possible business challenges in the industry. • Research on account and territory to see trends on buying patterns and create effective campaigns.Business Development Executive Role:(Microsoft Dynamics AX, NAV, CRM) • Lead Generation Activities for North America, Europe and Indian market• Building relationships with the VP-IT, GM-IT, and C- level contacts to understand the IT road map.• Manage End-End Sales Cycle by continuous follow-up and progress the pipeline for closure with the senior executives

• Solely responsible for developing go-to-market strategy and executing things as a sales person.• Was carrying end-to-end responsibility from prospecting till delivering the project and sign-off. • Was involved in meeting customers, presenting solutions, collecting requirement specification, carrying out POC, coordinating customers with technical team and customer during project phases, signing-off and managing relation post project delivery.• Penetrated south Indian market and generated demand with publicly traded companies. • Identify new verticals, Strategic Initiatives (Preparing new sales model), Preparing Marketing Collaterals, Client Interaction, Building relation, Presenting the product, Analyzing requirements, Documenting changes, Writing Use Cases, Assisting product development team.

Grocery Growth Initiatives - Done a Quantitative and Qualitative Research to improve Pepsi market share in Grocery segmentSynopsis: Analyzing comfortable brand for selling, fast moving brands in the shop, number of crates sold per week, consumer preferred packs, about company executives and sales person relationship with retail outlet owners, lead time for supplying the stocks, number of orders made during season and off season, discounts and offers, best and worst practices of both Pepsi and Coca cola by using the data collected from 1000 retail outlets in and around Chennai.

Shift in-charge for process section in sugar plant. Key Result Areas were Operations Management and People Management.

Master Of Business Administration - Mba, Marketing, Finance

Pg Diploma In Entrepreneurship And Management, Marketing And Finance

B.E, Chemical Engineering

Hsc, Maths & Science