Ezhilraj Gunasekaran Email & Phone Number

Coimbatore, Tamil Nadu, India

Coimbatore, Tamil Nadu, India

Coimbatore Area, India

Coimbatore Area, India

Marketing/Business Development - Enterprise Solutions and Enterprise MobilityMarketing- Market Research- Digital Marketing - Search Engine Marketing (paid search ads/PPC) - Search Engine Optimization - Display advertising - Social Media Marketing- Marketing Collateral - Brochure, Product/Service Presentations, Website Revamping etc.Business Development.

Chennai Area, India

• Ensure Go-to-Market readiness and Business Operational Readiness for our service offerings such as Microsoft Dynamics Services(AX, NAV, GP, CRM), Microsoft SharePoint Services, Microsoft Technology Development Services.
• Developed and Managing an Integrated Marketing approach Team which comprises of Market Research/Content, Business Development, Creative(UI/Web Design) and SEO/SEM/SMM
• Key team lead in organizational transformation from Consumer Mobility Solutions to Enterprise IT services and Enterprise Mobility Solutions
• Create, Manage and Maintain innovative collaterals/content that can be used by our Business Development/Sales teams to generate new business
• Overall responsibility for the branding, imaging, content etc. for the company's Website
• Manage organic strategy, identifying opportunities to improve Web page/brand visibility, page structure and keyword use

• Majority of my role were in framing & executing Strategic Business Plans, forming Strategic Business Partnership with major business Conglomerates.
• Creating Integrated Marketing Plan, Managing Sales and Market Research Team
• Lead Generation, Project Negotiation, Project Management
• Coordinating Application Development team in the area of new product development like Requirement Analysis, Scope study and project planning etc.
• Responding to RFPs, Developing the complete costing, Staffing Requirements for the opportunity
• Heading Business Development for Outsourced Product Development Services and Mobile Application Products - IT product and Services Selling.

Chennai Area, India

• Marketing/Market Research Role:(Microsoft Dynamics AX, NAV, CRM)
• Creating Prospect Database through Low Level and High Level Research
• Prepare profile documents for prospective customers before conference call/face-to-face meetings
• Finding the project opportunities from other relevant databases and web based tools
• Developing Marketing Collaterals
• Doing Analysis like Competitor and SWOT Analysis for strategic initiatives

• Solely responsible for developing go-to-market strategy and executing things as a sales person.
• Was carrying end-to-end responsibility from prospecting till delivering the project and sign-off.
• Was involved in meeting customers, presenting solutions, collecting requirement specification, carrying out POC, coordinating customers with technical team and customer during project phases, signing-off and managing.
• Penetrated south Indian market and generated demand with publicly traded companies.
• Identify new verticals, Strategic Initiatives (Preparing new sales model), Preparing Marketing Collaterals, Client Interaction, Building relation, Presenting the product, Analyzing requirements, Documenting changes.

Grocery Growth Initiatives - Done a Quantitative and Qualitative Research to improve Pepsi market share in Grocery segmentSynopsis: Analyzing comfortable brand for selling, fast moving brands in the shop, number of crates sold per week, consumer preferred packs, about company executives and sales person relationship with retail outlet owners, lead time for.

Shift in-charge for process section in sugar plant. Key Result Areas were Operations Management and People Management.

Master Of Business Administration - Mba, Marketing, Finance

Pg Diploma In Entrepreneurship And Management, Marketing And Finance

B.E, Chemical Engineering

Hsc, Maths & Science