As a Brand Strategist at SuryanFM | Red FM, I leverage my 12+ years of experience in radio and media to create and execute innovative solutions that connect the station to its listeners, advertisers, and partners. I am passionate about understanding the consumer behaviour, preferences, and trends that shape the radio industry and influence the station's performance and growth.My core competencies include audience management, content strategy, media planning, sales planning, and team management. I have successfully handled the end-to-end functioning of the Salem FM station, leading a huge team across various divisions. I have also received multiple awards and recognition for my contributions to the station's revenue, profitability, and quality standards. I enjoy solving brand and business challenges and thrive in managing content and sales strategy for SuryanFM | Red FM in South India.
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Senior ManagerSuryanfmChennai, Tn, In -
Manager - Strategy & Consumer InsightsSuryanfm Nov 2022 - PresentTamil Nadu, India• Audience Management: o To ensure constant engagement with listeners helping the stations gauge the pulse of the listenership. o Track and analyse long-term listenership patterns through an agency to identify trends to help grow the station. o Use of SFC as well as other data sources to have a 360-degree view of the genre. o Macro/ Micro Analysis as per business requirement. o Track closure of action based on report with relevant stakeholders and carry out post-evaluation • Content Strategy: o To ensure the content teams are in sync with the current consumer. o Competition mapping of radio and monitoring other media.o Help Music Manager in developing optimal Scheduling, Inventory Break Strategies. • Marketing Communications: o Constant sharing of Audience Insights inputs into Overall Brand Strategy. o Inputs into Media Planning/Buying, Market Prioritization, Communication Strategy (On-Air/Off-Air) for sustenance as well as impact properties throughout the year • Sales Support: o Sales revenue increase/ development. o Analyse top and key spenders marketwise and medium wise. o Simplified MIS data to sales for a better understanding. Revenue Market Share Analysis Adex Reporto Provide data points to sales on non-radio spenders and their spending pattern. o Clear watch on new clients emerging in markets and their spending pattern. -
Marketing ManagerSuryanfm Jun 2021 - PresentChennai -
Station Incharge And ProducerSuryanfm Dec 2017 - Jun 2021Salem, Tamil Nadu, India1. Suryan FM (Sun Network)Pvt Ltd., Station Incharge – Dec 2017 - Till Date Responsibilities: (Station Incharge and Producer ) • Responsible for End to End functioning of Salem FM Station• Handling the team contains of 21 members in various divisions.• Dealing with Sales update on Daily, weekly and Monthly basis• Prepare Monthly and Quarterly NFCT NTR plans• Profit and Loss Account Management• Revenue Management to the station and Collections towards the same• Team management and focus on timely delivery adhering to quality standards• Design and execute innovative solutions to achieve business objectivesAWARDS & ACHEIVEMENTS FROM SURYAN FM:• Best Station head for the newly launched station• Best contributor for the society from Mughil Rotary Club• First Female station head leading all women RJ station in south India -
Head Of Department / EceVsa Group Of Institutions Jan 2014 - Nov 2017Salem Area, IndiaDynamic Instructor and thoughtful leader focused students with a rigorous and challenging education along with confidence, tools, skills required to build and advanced towards a framework of Success. Job satisfaction will always be an overriding importance in my career.* Dynamic professional with more than 3Years experience as educator * An effective communicator with inter personal, sharp analytical Skills * Ability to deal with people diplomatically* Published two papers in International Journal this year* Published Text Book for Charulatha Publications, VI Sem CSE - ANNA UNIVERSITY Syllabus* Published three questions banks for AnnaUniversity regulations in Charulatha Publications* Good problem solving skills* Good leadership skills* Actively engaged in training facilities & Workshops organized in College* Exposure on MATLAB,XILINX,TANNER, NS2 & LABVIEWJob Role:* Leading academic works in ECE discipline* To promote the interest and reputation of the department* To develop coherent departmental research strategies * To allocate teaching and administrative duties * To develop interdisciplinary activities with other departments * To ensure effective and efficient communication within the department
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Assistant ProfessorVsa Group Of Institutions Jan 2011 - Dec 2013Vsa Group Of Institutions* Actively assisting the good professional practice, standards & quality of education to students* Teaching activities include classroom instruction, directing projects, assisting with student research and internships* Setting examination papers, co-ordinating marking schemes and moderating examinations * Pursue scholarly research and publication, and/or professional practice in the area of teaching emphasis
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Technical AdvisorEvergreen Enterprises, Erode Jan 2015 - May 2016Chennai Area, India
Ezhilya Venkat Education Details
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Gold Medalist - Distinction -
First Class With Distinction
Frequently Asked Questions about Ezhilya Venkat
What company does Ezhilya Venkat work for?
Ezhilya Venkat works for Suryanfm
What is Ezhilya Venkat's role at the current company?
Ezhilya Venkat's current role is Senior Manager.
What schools did Ezhilya Venkat attend?
Ezhilya Venkat attended Vinayaka Mission's Research Foundation - University, Anna University Chennai.
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