Founded iCookAsia Social Media Agency, a full-service social media agency that specializes in helping food brands establish their online presence through innovative strategies.Worked with multiple brands from SMEs to MNCs, including SAJI, ALIF, AJI-NO-MOTO and ERADeveloped and executed successful social media campaigns that increased brand awareness, engagement, and conversions for clients.Achieved organic traffic of over 20 million through effective content creation and community building strategiesCreated over 2000 pieces of content, including social media posts, videos, and blog posts that resonated with target audiences and drove engagement.Developed and launched social media platforms for clients, resulting in a more than 50% increase in engagement and followers.Skilled in Social Media Strategy, Content Creation, SEO, Influencer Marketing, and Community Management.Proven track record of delivering measurable results for clients, including increased reach, engagement, video views and increased conversions.Led a team in the successful execution of social media campaigns for clients in the food and beverage industry.

Founded iCookAsia, an online media company that operates one of the top online food channels in Malaysia.Led the development and launch of the iCookAsia website, Facebook, Instagram, YouTube, and TikTok channels, which have a combined following of over 800k followers and subscribersCreated over 3000 pieces of content, including blog posts, social media posts, and videos, that resonated with the target audience and drove engagement.Successfully reached out to more than 30 million people, with over 100 million video views on the iCookAsia channels.Established key partnerships with chefs, influencers, and other stakeholders in the food and beverage industry to increase brand visibility and credibility.Worked with multiple brands from SMEs to MNCs to commercialize the iCookAsia channel and monetize content.Led a team in the successful execution of content creation, social media campaigns and partnerships for iCookAsia.