• Champion, plan, and oversee the execution of the overall brand marketing strategy and positioning, ensuring consistent and effective execution in collaboration with the team leads• Craft and communicate a strategic marketing vision driven by data and compelling creative that inspires buy-in from the entire company• Build and manage the marketing budget• Coach, mentor, and oversee the marketing channel team leads• Develop tactical content strategies with the content team• Develop an outbound advertising plan across various digital and social platforms as well as with direct industry publications to support artist and brand growth• Work with various internal stakeholders to develop strategic brand partnerships with external partners to support artist and brand growth• Collaborate with the design team lead to ensure the brand name is consistent and evolving• Working with the Marketing team to refine and expand organizations marketing technology stack to optimize and assess campaign performance• Ensuring the website reflects the company's offerings across all business units, optimizing SEO to increase rankings on key terms• Mentor the marketing team in designing a social media strategy that drives engagement from our current fans and reaches new audiences• Leverage content into a strategic PR plan to grow awareness of our offerings