I’ve worked for major music tech companies including Suno, Audio Design Desk, Hooktheory, Kits.Ai, Neural Frames, Gramoscope, WavTool, Rightsify, Splash Music, RipX, SoundGen, Movavi, Ace Studio, Controlla, TalkToo, Samplab.Impact: Drove 11,500 unique visitors from audiocipher to a music tech partner with 18% sign up conversion rate (2100 signups) and 6m41s average page view time. Services:SEO audit and content strategyProduct feedback / product market fit Content writing for landing pages and blogEmail onboarding strategy and copywritingCustomer lifecycle audit (full funnel)Conversion rate optimization Video content script writing and talent management

Bootstrapped music software company6,000+ copies sold as of Q2 20245 star rating with 35 reviews on ADSR338k lifetime unique site visitors 4.8M impressions / 189K clicks Google in Q2 202360k average unique site visitors per month1,800 backlinks from 407 domains12,200 keywords on AHREFs 150 top 3 keywords on google 600 top 10 keywordsDistributed on KVR/ADSR marketsCoverage by Music Radar, MusicianWave, etcBuilding music software founder network

Contracted through Audiocipher to assist with marketing efforts and build brand partnershipMet with leadership to understand existing problem set (brand visibility and revenue)Wrote marketing copy and coordinated with Figma designers and Wordpress developers to build landing pages for ADD and SoundGenConducted technical seo audit for site migration, managed contractor for schema comparison, and provided detailed error reporting to project manager and Wordpress devs to ensure we retain site rankSEO:Identified low competition, high MSV topic clusters that relate closely to ideal customerDesigned an improved content marketing funnel (SEO articles + video + social to email)Wrote 45 article outlines & coached in-house writer on keyword optimization (Clearscope)Trained in-house project manager on software workflows and sprint roadmapping for videoShared detailed specs for article layout with designer and handed off to developersCoordinated with Wordpress devs on embedded media player & technical SEOBuilt and published 5 ideal customer landing pages for music trade shows (NAMM + NAB)Wrote multiple email onboarding campaigns that respond to customer journey (Active Campaign)Built zapier integrations across survey and automation systems for seamless customer outreachWorked closely with founder on roadmap for parallel text-to-music product (SoundGen)Currently overseeing implementation and monitoring engagement

Business development, SEO research and keyword optimized copywriting for blog, graphic design, rewrote email campaigns, customer research and reporting, funnel analytics (google and posthog), video content strategy and subcontracting, B2B partnership development, backlink building.

SEO audit, content strategy and copywriting for music theory and music production topics. Worked with team to develop custom on-page widget that improved retention and reader engagement.

Improved trial-to-paid conversion rate by 20%, contributing 700k to gross new ARR over 3 years without paid ads or sales team. Doubled organic traffic, 10X'd our top 3 SERPsCreated product walkthroughs to support user onboarding and reduce time to activation (Appcues)Developed ongoing email series to onboard and nurture users (Intercom)Wrote newsletter announcements and monitoring engagement (Email Octopus)Recruited, hired, trained and handed over CSM responsibilities to new employee to focus on PMMProduct Marketing:Oversaw visual design, wordpress dev, link building, and copywriting workspacesConducted ongoing research based on internal data and market landscape Defined our company's go to market strategy and spearhead critical research initiatives Reviewed account configurations to determine most common use cases Worked closely with a backlink builder to drive high quality traffic (Respona, Notion, Slack)Managed design / advertising / copywriting contractor relationships (Agency & Upwork)Maintained affiliate program and payouts (Tapfiliate, Paypal, Intercom)

Sole customer support rep for SaaS company, fielded 40,000 live support ticketsHosted video conferences with our biggest clients to offer strategic insights Drove all customer success operations including email series, blog articles, and newslettersNurtured important accounts and provided exceptional successManaged inbound partnerships and affiliate requests, maintained relationshipsAuthored ~100 knowledge base articles to solve common customer support requests

Set up project management tool and robust 12-month business development strategyCreated music theory modules for month-long music production coursesTranscribed and arranged popular music for social media contentFacilitated workshops and live community events Worked with founder to develop effective local outreach strategiesUsed Google Analytics and Social Media Metrics to test performanceRecruited local talent for live events

Consulted with industry-leading bamboo housing companies (Bamboo Living and BEG) to develop RFID solutions for monitoring growth and production of 100K bamboo culms in the Philippines. A second system was also designed for tracking overseas distribution to Vietnam and Hawaii for manufacturing. Solution developed in partnership with Arbre Tech.Consulted with Chicago organic food producer and distributor (Closed Loop Farms) to respond to the impact of covid on their business. When farm-to-chef sales terminated rapidly, I helped the founder review the various content management systems available to determine which would be the best fit for their business. Consultations included digital marketing, seo, and third party integrations to assist with other technical challenges like delivery and inventory management.

Performed QA for ReactJS web applicationsScheduled and hosted customer meetings Assisted with onboarding and training new customersWorked with SightWorks team to improve customer experienceAnswered phones and direct messages

Recorded video tutorial series with combined total of 42.8K views Provided 50+ hours of private music theory instruction and transcription to studentsBuilt credibility and authority within a digital niche

Assessed current state of website and growth opportunitiesRedesigned and proposed migration to new content management systemProvided education on SEO and digital advertising for their nicheDeveloped longterm strategy for social media outreach

Created custom docker build for a java application to deploy with Maven, Tomcat, Postgres and Nginx on AWS. Utilized Docker Compose to link docker files Successfully hosted on EC2 instance, with full database integration.

Researched topics related to aerospace parts procurement for AerospaceLearned to navigate industry databasesDeveloped proficiency in Google Drive software for data entry and sharingUsed Excel and Adobe photoshop to illustrate key ideas in a visual formatCompleted Spectre 360 cybersecurity training program and passed examsWorked entirely remote during the course of position.

Staff writing position. Produced white papers and blog articles describing BrandLX's learning management system. Emphasis on optimization of learning experience and UX.

CPA assistant in bookkeeping position. Managed server side payment data with Freshbooks and Quickbooks. Budget balancing, wrote checks and made bank deposits. Oversaw tax payments. Issue payroll on a bi-weekly basis.

Bookkeeping, managing wholesale customer accounts, generating payroll, taking bi-monthly inventory of our assets, determining cost of production for pastry and bread, and calculating profit margins based on net sales. Worked with the business owner to restructure pay structure and work schedule for employees, cutting cost of labor dramatically and increasing net sales. Responsible for all communications with bank and credit card processor. Facilitated transfer to an improved point of sales system for front of house. Created flyers for events with photoshop. Wrote and published pr content for major industry print magazine.