Ezra Foo Email & Phone Number

Kuala Lumpur, MY

Greater Kuala Lumpur

Primarily co-leading the Toyota account along with other ad-hoc projects. Working in a collaborative business unit setup, kinda like an agency within an agency model.A hybrid role that involves working and managing the creative work, collaborating on strategy and client servicing involvement.

Brand. Marketing Communications. Copywriting. Creative. Digital. Mainstream.

Malaysia And Singapore

• I was tasked to shape the centralised creative resources or Creative Hub in Malaysia for the group's entire APAC clients and operations in Singapore, Malaysia, China, Hong Kong and Vietnam. Managing a team of 20.
• Up-skilling; where creatives taught/trained each other on different design skills such as animation, wire-framing, HTML slicing
• Improved the efficiency in the delivery of volume/BAU work
• Expanded the creative scope to include a work that creatives had never previously produced i.e. brand CI, TVCs and integrated campaigns
• Raising the standard of the work as well as variety of clients/brands
• Highest staff retention within the GroupExpanded the agency's scope during my tenure to include brand identity, ATL advertising, employer branding as well as performance marketing at scale.

Malaysia

An intense 18 months to say the least. But a good experience nonetheless. Working 5 floors above our Samsung marketing team meant instant briefs and feedback as well as faster turnaround. More importantly, it equipped me with the experience of working within an 'in-house' environment.From a fragmented team of 14 working in silos to an integrated team of 20.

Malaysia

• Led the digital transformation by winning the agency’s first digital award for Total Motor Lubricants. Subsequently through the appointment as Danone’s lead digital agency, implemented a new working structure. Through.
• Dumex Mamil & Dugro
• Sunquick
• Kronenbourg 1664
• Somersby
• Connor’s Stout

Kuala Lumpur, Malaysia

• Succeeded the ECD and initially took on the above title simply because I wasn’t completely sure if I was up to the task. Gradually, I found my own footing and subsequently my own brand. Was instrumental in not only.
• Digi
• Knorr
• F&N
• Kronenbourg 1664
• Somersby

Kuala Lumpur, Malaysia

• Joined Havas (then EuroRSCG) along with the ECD from my previous agency. Was given the opportunity to lead and manage a larger team. Despite inheriting a large number of creatives, we were able to improve the overall.
• Dulux
• AmBank
• Old Town White Coffee
• Reckitt Benckiser (Dettol, Harpic, Vanish, Mucinex, Strepsils, Scholl)
• Danone

Malaysia

• The lure of brands such as IKEA and Unilever proved hard to resist. An insight and strategy driven environment greatly developed my campaign and people management skills. Experimented...embraced the digital and.
• Rexona
• Breeze
• Fair & Lovely
• Axe
• Lifebuoy

Malaysia

• It was 3 years old. It had only 20 people. It was an opportunity to be part of growing network. Got hired for the banking account before being reassigned to the agency’s key marketing client, Celcom. Was instrumental.
• Nike
• Alliance Bank
• Spritzer
• NTV7

Malaysia

• A short and uneventful stint save for some interesting work for Malaysian Idol franchise and SC Johnson.Key brands: New Zealand Milk
• Telekom Malaysia
• Samsung

Malaysia

Got my first foray in the fast-paced and often ‘reactive’ telco business with Celcom Prepaid. Along with a staple of global brands such as Shell, Standard Chartered and Ford.

Malaysia

Lowe provided me with a solid environment to mature as a creative. With ROI-driven marketers such as HSBC, Nestle and Johnson & Johnson, it nurtured me on the business-end of advertising.

Malaysia

My first real advertising agency, after 2 years at various local hotshops working on a variety of nondescript work. Worked on some of the agency’s key brands such as Toyota, Astro, Nike, Sony, FujiFilm and Tiger Beer.

Certificate, Advanced Leadership

B.A., Media Arts

Diploma, Business Communication

Education record