Ezra Foo Email & Phone Number

Kuala Lumpur, My

Greater Kuala Lumpur

Primarily co-leading the Toyota account along with other ad-hoc projects. Working in a collaborative business unit setup, kinda like an agency within an agency model.A hybrid role that involves working and managing the creative work, collaborating on strategy and client servicing involvement.

Brand. Marketing Communications. Copywriting. Creative. Digital. Mainstream.

Malaysia And Singapore

I was tasked to shape the centralised creative resources or Creative Hub in Malaysia for the group's entire APAC clients and operations in Singapore, Malaysia, China, Hong Kong and Vietnam. Managing a team of 20 designers, art directors, copywriters and creative directors. In addition to that, I was also a member of group's Senior Management and its implementation of key decisions.It was 2-prong role that involved developing both the work and people. The crucial factor during my 30-month tenure was the establishment of a collective working culture within Creative Hub, that led to: • Up-skilling; where creatives taught/trained each other on different design skills such as animation, wire-framing, HTML slicing• Improved the efficiency in the delivery of volume/BAU work• Expanded the creative scope to include a work that creatives had never previously produced i.e. brand CI, TVCs and integrated campaigns • Raising the standard of the work as well as variety of clients/brands• Highest staff retention within the GroupExpanded the agency's scope during my tenure to include brand identity, ATL advertising, employer branding as well as performance marketing at scale.

Malaysia

An intense 18 months to say the least. But a good experience nonetheless. Working 5 floors above our Samsung marketing team meant instant briefs and feedback as well as faster turnaround. More importantly, it equipped me with the experience of working within an 'in-house' environment.From a fragmented team of 14 working in silos to an integrated team of 20 in 7 months, the agency's scope increased exponentially. This is perhaps the most satisfying part of my time there. Along with helping the agency double its revenue from the corresponding year. The experience of being actively involved above, below and beyond the line was by far the most fruitful. It enabled me to have a much wider perspective on the challenges of marketing as well as further refined and defined my outlook of marketing communication.

Malaysia

Led the digital transformation by winning the agency’s first digital award for Total Motor Lubricants. Subsequently through the appointment as Danone’s lead digital agency, implemented a new working structure. Through a pilot test of pairing a senior creative with as senior account servicing, the agency was able to embrace ‘digital’ relatively quickly that led to more digital business wins and eventually, reshaped our hiring policy. With the belief that all creatives should generally be media-agnostic, we were able to integrate digital into our scope of work as opposed to approaching it as an add-on or after thought. At the time of writing, approximately 60% of the agency’s business is pure digital. Managed a department of 20 comprising of English and vernacular writers, art directors, digital and graphic designers, print, AV and digital producers and a technical lead. Key consumer marketing brands:Energizer & Eveready • Dumex Mamil & Dugro • Sunquick • Kronenbourg 1664 • Somersby • Connor’s Stout • Sunquick • RHB Bank • Menarini • Reckitt Benckiser

Kuala Lumpur, Malaysia

Succeeded the ECD and initially took on the above title simply because I wasn’t completely sure if I was up to the task. Gradually, I found my own footing and subsequently my own brand. Was instrumental in not only winning some big name brands namely Knorr, Digi and F&N but also in the approach we pitched for the business, shying away from the traditional ATL style and applying a problem solving business approach to the equation. Subsequently got more involved in the overall management of the agency alongside the Managing Director. This enabled me to gain a larger perspective on the business side of running agency that led to several implementations and policies for the employees as well as for the agency as a whole. I generally believe that there are no boundaries when it comes to what a creative can do and as such took it upon myself and a select team to be heavily involved in the interior design when we relocated to a new premises. With budget limitations being the mother of inventions, we learnt to construct architectural drawings to rendering the 3D layouts right to supervising the actual construction to which is the current Havas Village Kuala Lumpur. Key Brands:TuneTalk • Digi • Knorr • F&N • Kronenbourg 1664 • Somersby • Reckitt Benckiser (Dettol, Vanish, Strepsils, Mucinex, Gaviscon, Scholl & Veet) • Tokio Marine

Kuala Lumpur, Malaysia

Joined Havas (then EuroRSCG) along with the ECD from my previous agency. Was given the opportunity to lead and manage a larger team. Despite inheriting a large number of creatives, we were able to improve the overall quality of thinking and creativity of the agency. This led to a number of new business wins as well as winning a couple of awards. The biggest satisfaction was perhaps being able to convince the some of agency’s current roster of clients towards developing more contextual and cultural work for their brands, in particular Dettol, Dulux and Carlsberg. Key brands: Carlsberg • Dulux • AmBank • Old Town White Coffee • Reckitt Benckiser (Dettol, Harpic, Vanish, Mucinex, Strepsils, Scholl) • Danone • Kotra Pharma • IRIS Technologies • Total Lubricants

Malaysia

The lure of brands such as IKEA and Unilever proved hard to resist. An insight and strategy driven environment greatly developed my campaign and people management skills. Experimented...embraced the digital and activation space. Loved the agency's the problem-solving approach to clients' marketing needs. Also, truly a rewarding time with wins at Adfest and Spikes. "First be clear, then be clever."...thanks Adrian Holmes.Key brands: IKEA • Rexona • Breeze • Fair & Lovely • Axe • Lifebuoy • Brand's Essence of Chicken • F&N Dairies • Maybank Etiqa

Malaysia

It was 3 years old. It had only 20 people. It was an opportunity to be part of growing network. Got hired for the banking account before being reassigned to the agency’s key marketing client, Celcom. Was instrumental in bringing in the Nike brand, having worked on it during my time at Y&R. Developed my 'campaignable' skills thanks to the agency's 'Brutal Simplicity' mantra.Key brands: Celcom • Nike • Alliance Bank • Spritzer • NTV7

Malaysia

A short and uneventful stint save for some interesting work for Malaysian Idol franchise and SC Johnson.Key brands: New Zealand Milk • Telekom Malaysia • Samsung

Malaysia

Got my first foray in the fast-paced and often ‘reactive’ telco business with Celcom Prepaid. Along with a staple of global brands such as Shell, Standard Chartered and Ford.

Malaysia

Lowe provided me with a solid environment to mature as a creative. With ROI-driven marketers such as HSBC, Nestle and Johnson & Johnson, it nurtured me on the business-end of advertising.

Malaysia

My first real advertising agency, after 2 years at various local hotshops working on a variety of nondescript work. Worked on some of the agency’s key brands such as Toyota, Astro, Nike, Sony, FujiFilm and Tiger Beer.

Certificate, Advanced Leadership

B.A., Media Arts

Diploma, Business Communication

Education record